Toma de decisiones y solución de problemas en Gestión y liderazgo & Negocios y finanzas eBooks

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The Art and Science of Delay

de Frank Partnoy ...

What do these scenarios have in common: a professional tennis player returning a serve, a woman evaluating a first date across the table, a naval officer assessing a threat to his ship, and a comedian about to reveal a punch line?In this counterintuitive and insightful work, author Frank Partnoy weaves together findings from hundreds of scientific studies and interviews with wide-ranging experts ... Leer más

$10.99 USD

What do these scenarios have in common: a professional tennis player returning a serve, a woman evaluating a first date across the table, a naval officer assessing a threat to his ship, and a comedian about to reveal a punch line?In this counterintuitive and insightful work, author Frank Partnoy weaves together findings from hundreds of scientific studies and interviews with wide-ranging experts
... Leer más
The Analytical Marketer

How to Transform Your Marketing Organization

de Adele Sweetwood ...

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified ... Leer más

$25.99 USD o gratis con Kobo Plus

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified
... Leer más
The Myth of Experience

Why We Learn the Wrong Lessons, and Ways to Correct Them

de Robin M Hogarth, Emre Soyer ...

Experience is a great teacher . . . except when it isn't. In this groundbreaking guide, learn how the past can deceive and limit us -- and how healthy skepticism can build a better world.Our personal experience is key to who we are and what we do. We judge others by their experience and are judged by ours. Society venerates experience. From doctors to teachers to managers to presidents, the more ... Leer más

$17.99 USD

Experience is a great teacher . . . except when it isn't. In this groundbreaking guide, learn how the past can deceive and limit us -- and how healthy skepticism can build a better world.Our personal experience is key to who we are and what we do. We judge others by their experience and are judged by ours. Society venerates experience. From doctors to teachers to managers to presidents, the more
... Leer más
Hot Seat

The Startup CEO Guidebook

de Dan Shapiro ...

What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the CEO card?Should you sell out?Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read ... Leer más

$21.99 USD

What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the CEO card?Should you sell out?Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read
... Leer más
Discounting the Future

The Ascendancy of a Political Technology

de Liliana Doganova ...

Series Libro 7 - Near Futures
A pioneering exploration of the defining traits and contradictions of our relationship to the future through the lens of discountingForest fires, droughts, and rising sea levels beg a nagging question: have we lost our capacity to act on the future? Liliana Doganova’s book sheds new light on this anxious query. It argues that our relationship to the future has been trapped in the gears of a device ... Leer más

$21.59 USD

A pioneering exploration of the defining traits and contradictions of our relationship to the future through the lens of discountingForest fires, droughts, and rising sea levels beg a nagging question: have we lost our capacity to act on the future? Liliana Doganova’s book sheds new light on this anxious query. It argues that our relationship to the future has been trapped in the gears of a device
... Leer más
Lead from No

A Systematic Approach to Leadership Negotiation

de Jim Camp Jr ...

When you hear the word "negotiation," what comes to mind? Do you imagine a business agreement where both sides reach a mutually beneficial solution? Maybe you picture big deals such as sales, contracts, procurement, mergers, and acquisitions? Perhaps you also think of compromise, win-win, or getting someone to say "yes"?Would you consider "leadership" as a critical type of negotiation? If you lead ... Leer más

$6.99 USD

When you hear the word "negotiation," what comes to mind? Do you imagine a business agreement where both sides reach a mutually beneficial solution? Maybe you picture big deals such as sales, contracts, procurement, mergers, and acquisitions? Perhaps you also think of compromise, win-win, or getting someone to say "yes"?Would you consider "leadership" as a critical type of negotiation? If you lead
... Leer más
The Little Book of Data

Understanding the Powerful Analytics that Fuel AI, Make or Break Careers, and Could Just End Up Saving the World

de Justin Evans ...

Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time.Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using it is somehow unethical. Yet as data and AI (just an accelerated way to put data to work) move to the center of professional and ... Leer más

Antes $14.99 USD Ahora $2.99 USD

Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time.Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using it is somehow unethical. Yet as data and AI (just an accelerated way to put data to work) move to the center of professional and
... Leer más
金錢陷阱：軟銀集團前總裁以扣人心弦的商業傳奇，揭露科技泡沫的真實與幻象

The Money Trap: Lost Illusions Inside the Tech Bubble

de 阿洛．薩瑪, Alok Sama ...

Traducido por 張嘉倫 ...

ARM、NVIDIA、TikTok⋯⋯唯一揭露巨額投資現場的紀實－✮ 史上最大「願景基金」核心交易推動者的第一手視角✮ 從科技與金融的最前線揭示市場真相✮ 破除獨角獸神話與誇大炒作的迷思✮ 新創團隊、投資人、企業經營者的冷靜教科書✮特別收錄：寫給台灣讀者的作者序《金錢陷阱》絕非是頌揚財富或生意場上的風光或神話，而是指出那看似光鮮的追逐，往往終究是一場虛無。所幸，這樣的訊息，永遠不會過時。──阿洛．薩瑪 Alok Sama本書作者詳實描寫了在摩根士丹利的職涯，以及在軟銀與孫正義一同參與全球最知名科技公司的投資與併購，包括：安謀、雅虎、輝達、TikTok、Uber、T-Mobile、阿里巴巴和WeWork。▍在科技領域流動的龐大資金，真能為我們帶來更美好的繁榮願景？以成功與失敗為主軸，為讀者展現豐富的業... ... Leer más

$10.99 USD

ARM、NVIDIA、TikTok⋯⋯唯一揭露巨額投資現場的紀實－✮ 史上最大「願景基金」核心交易推動者的第一手視角✮ 從科技與金融的最前線揭示市場真相✮ 破除獨角獸神話與誇大炒作的迷思✮ 新創團隊、投資人、企業經營者的冷靜教科書✮特別收錄：寫給台灣讀者的作者序《金錢陷阱》絕非是頌揚財富或生意場上的風光或神話，而是指出那看似光鮮的追逐，往往終究是一場虛無。所幸，這樣的訊息，永遠不會過時。──阿洛．薩瑪 Alok Sama本書作者詳實描寫了在摩根士丹利的職涯，以及在軟銀與孫正義一同參與全球最知名科技公司的投資與併購，包括：安謀、雅虎、輝達、TikTok、Uber、T-Mobile、阿里巴巴和WeWork。▍在科技領域流動的龐大資金，真能為我們帶來更美好的繁榮願景？以成功與失敗為主軸，為讀者展現豐富的業...
... Leer más
The Team-Building Tool Kit

Tips and Tactics for Effective Workplace Teams

de Deborah Mackin ...

This helpful guide provides practical advice to guide team coaches, leaders, and members to high-performance results.Workplace teams learn to function as effective units when they have the tools and techniques to be greater than the sum of their parts. Filled with bullet points to make tips and strategies quick and easy to grasp, this book covers both the structure and nitty-gritty process details ... Leer más

$6.99 USD

This helpful guide provides practical advice to guide team coaches, leaders, and members to high-performance results.Workplace teams learn to function as effective units when they have the tools and techniques to be greater than the sum of their parts. Filled with bullet points to make tips and strategies quick and easy to grasp, this book covers both the structure and nitty-gritty process details
... Leer más
Rescue the Problem Project

A Complete Guide to Identifying, Preventing, and Recovering from Project Failure

de Todd C. Williams ...

This one-of-a-kind guide provides project managers, executives, and customers alike with an in-depth start-to-finish process that ensure win-win solutions when things go awry.Turnaround specialist Todd Williams has worked with dozens of companies in multiple industries to help them bring projects back from the brink of disaster. Now, in a market full of how-tos on the task of running a project, he ... Leer más

$11.99 USD

This one-of-a-kind guide provides project managers, executives, and customers alike with an in-depth start-to-finish process that ensure win-win solutions when things go awry.Turnaround specialist Todd Williams has worked with dozens of companies in multiple industries to help them bring projects back from the brink of disaster. Now, in a market full of how-tos on the task of running a project, he
... Leer más
The Twelve Absolutes of Leadership

de Gary Burnison ...

ALL IN, ALL THE TIMEFor Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It’s more than a job; it’s a way of life. But how do you get there? ... Leer más

$29.99 USD

ALL IN, ALL THE TIMEFor Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It’s more than a job; it’s a way of life. But how do you get there?
... Leer más
Toyota Supply Chain Management: A Strategic Approach to the Principles of Toyota's Renowned System

de Ananth V. Iyer, Sridhar Seshadri, Roy Vasher ...

The Toyota Production System is the benchmark used throughout the world for “lean” thinking. Now you can model your own processes after those of the company that “wrote the book on supply chain management.”Written by two experts on the subject, along with a former Toyota senior executive, this book details the most celebrated supply chain operation in the world to help you form an integrated, ... Leer más

$31.99 USD

The Toyota Production System is the benchmark used throughout the world for “lean” thinking. Now you can model your own processes after those of the company that “wrote the book on supply chain management.”Written by two experts on the subject, along with a former Toyota senior executive, this book details the most celebrated supply chain operation in the world to help you form an integrated,
... Leer más
Go Big or Go Home

5 Ways to Create a Customer Experience That Will Close the Deal

de Diana Kander, Tucker Trotter ...

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling ... Leer más

$6.99 USD

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling
... Leer más
Passion to Profits

Business Success for New Entrepreneurs

de Rhonda Abrams, Alice LaPlante ...

Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, ... Leer más

$21.99 USD

Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start,
... Leer más
The Complete Idiot's Guide to Risk Management

Get Dynamic Growth and Profitability Through Successful Risk Strategies

de Annetta Cortez ...

Manage the risk and maximize the reward!Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully.• The basic categories of business risk• How to indentify the specific factors that affect any particular ... Leer más

$9.99 USD

Manage the risk and maximize the reward!Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully.• The basic categories of business risk• How to indentify the specific factors that affect any particular
... Leer más
FAST Creativity & Innovation

Rapidly Improving Processes, Product Development and Solving Complex Problems

de Charles Bytheway ...

FAST Creativity & Innovation is a landmark work authored by the creator of the method called Function Analysis Systems Technique (FAST) and pioneer of value engineering and value analysis. FAST is a powerful mapping technique that can graphically model goals, objectives, strategies, plans, systems, projects, products, processes, and procedures in function terms to identify function dependencies by ... Leer más

$31.99 USD

FAST Creativity & Innovation is a landmark work authored by the creator of the method called Function Analysis Systems Technique (FAST) and pioneer of value engineering and value analysis. FAST is a powerful mapping technique that can graphically model goals, objectives, strategies, plans, systems, projects, products, processes, and procedures in function terms to identify function dependencies by
... Leer más
Powered by Change

How to design your business for perpetual success

de Jonathan MacDonald ...

When the winds of change blow, some people build walls and others build windmills.In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed in a successful way.This is partly ... Leer más

$15.99 USD

When the winds of change blow, some people build walls and others build windmills.In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed in a successful way.This is partly
... Leer más
Smart Solution Book, The

68 Tools For Brainstorming, Problem Solving And Decision Making

de David Cotton ...

The Smart Solution Book explains each tool in detail – what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other.Frame problems so they can be solvedFind a solution to ... Leer más

$12.99 USD

The Smart Solution Book explains each tool in detail – what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other.Frame problems so they can be solvedFind a solution to
... Leer más
Producing Prosperity

Why America Needs a Manufacturing Renaissance

de Gary P. Pisano, Willy C. Shih ...

Manufacturing’s central role in global innovationCompanies compete on the decisions they make. For years-even decades-in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ... Leer más

$19.99 USD o gratis con Kobo Plus

Manufacturing’s central role in global innovationCompanies compete on the decisions they make. For years-even decades-in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the
... Leer más
I Wish I'd Known That Earlier in My Career

The Power of Positive Workplace Politics

de Jane Horan ...

The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate ... Leer más

$12.00 USD

The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate
... Leer más
Business Continuity Management

Building an Effective Incident Management Plan

de Michael Blyth ...

PRAISE FOR Business Continuity ManagementFew businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ... Leer más

$45.00 USD

PRAISE FOR Business Continuity ManagementFew businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while
... Leer más
Snapshots of the Mind

de Gary A. Klein ...

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings.Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive ... Leer más

$21.99 USD

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings.Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive
... Leer más
直覺陷阱2：認知非理性消費偏好，避免成為聰明的傻瓜

de 高登第 ...

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏誤，會使消費者作出錯誤判斷、衝動消費，這往往不是最利於自己的選擇。繼上一本談論大眾心理學的《直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質》之後，本書以消費心理為主題，提出12個常見的消費心理效應，以消費者為出發點，解析消費者的想法，使其輕鬆避免消費場景中常遇見之直覺陷阱。除此之外，企業與廠商除了全力行銷自己的產品，也需要了解消費者的心態、動機、偏好和決策過程，才能調整並創新策略，獲得競爭優勢。這就是企業與消費者共同的雙贏。．我們作出決定時往往過度依賴我們所收到的第一筆資訊以作出判斷的傾向，這是一種認知偏誤，叫作「定錨效應」。如果產品一開始以較高的價格販賣，之後打折促銷 ... Leer más

$8.99 USD

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏誤，會使消費者作出錯誤判斷、衝動消費，這往往不是最利於自己的選擇。繼上一本談論大眾心理學的《直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質》之後，本書以消費心理為主題，提出12個常見的消費心理效應，以消費者為出發點，解析消費者的想法，使其輕鬆避免消費場景中常遇見之直覺陷阱。除此之外，企業與廠商除了全力行銷自己的產品，也需要了解消費者的心態、動機、偏好和決策過程，才能調整並創新策略，獲得競爭優勢。這就是企業與消費者共同的雙贏。．我們作出決定時往往過度依賴我們所收到的第一筆資訊以作出判斷的傾向，這是一種認知偏誤，叫作「定錨效應」。如果產品一開始以較高的價格販賣，之後打折促銷
... Leer más
The Greiner Growth Model

Anticipate crises and adapt to a changing business world

de 50minutes ...

Series Libro 3 - Management & Marketing
Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and ... Leer más

$9.99 USD o gratis con Kobo Plus

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and
... Leer más

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