Toma de decisiones y solución de problemas en Gestión y liderazgo & Negocios y finanzas eBooks

The 4 Pillars of Problem-Solving: 169 Techniques & Hacks to Solve Challenges With Strategic Thinking. Build Relationships and Collaborate With People by Fixing Tough Problems Using Creative Solutions

de Patrik Ian Meyer ...

Ready to Overcome Challenges, Unleash Your Strategic Thinking, and Build Strong Relationships? Master the Art of Problem-solving and Unlock Your True Potential With This Comprehensive Guide!Are you struggling to overcome challenges and find effective solutions?Do you want to enhance your strategic thinking and approach problems with confidence?Are you looking to build strong relationships and ... Leer más

$9.99 USD o gratis con Kobo Plus

Ready to Overcome Challenges, Unleash Your Strategic Thinking, and Build Strong Relationships? Master the Art of Problem-solving and Unlock Your True Potential With This Comprehensive Guide!Are you struggling to overcome challenges and find effective solutions?Do you want to enhance your strategic thinking and approach problems with confidence?Are you looking to build strong relationships and
... Leer más
The Oxford Handbook of Corporate Social Responsibility

Psychological and Organizational Perspectives

Edición de Abagail McWilliams, Deborah E. Rupp, Donald S. Siegel, David A. Waldman, Günter K. Stahl ...

Series series Oxford Handbooks
Corporate social responsibility (CSR) continues to grow as an area of interest in academia and business. Encompassing broad topics such as the relationship between business, society, and government, environmental issues, globalization, and the social and ethical dimensions of management and corporate operation, CSR has become an increasingly interdisciplinary subject relevant to areas of economics ... Leer más

$154.79 USD

Corporate social responsibility (CSR) continues to grow as an area of interest in academia and business. Encompassing broad topics such as the relationship between business, society, and government, environmental issues, globalization, and the social and ethical dimensions of management and corporate operation, CSR has become an increasingly interdisciplinary subject relevant to areas of economics
... Leer más
Essencialismo

A disciplinada busca por menos

de Greg McKeown ...

Traducido por Beatriz Medina ...

"Greg McKeown nos lembra que a clareza de foco e a capacidade de dizer 'não' são aspectos desvalorizados porém fundamentais para os negócios nos dias de hoje." – Jeff Weiner, presidente-executivo do LinkedInO ESSENCIALISTA NÃO FAZ MAIS COISAS EM MENOS TEMPO – ELE FAZ APENAS AS COISAS CERTAS.Se você se sente sobrecarregado e ao mesmo tempo subutilizado, ocupado mas pouco produtivo, e se o seu tempo ... Leer más

$8.99 USD

"Greg McKeown nos lembra que a clareza de foco e a capacidade de dizer 'não' são aspectos desvalorizados porém fundamentais para os negócios nos dias de hoje." – Jeff Weiner, presidente-executivo do LinkedInO ESSENCIALISTA NÃO FAZ MAIS COISAS EM MENOS TEMPO – ELE FAZ APENAS AS COISAS CERTAS.Se você se sente sobrecarregado e ao mesmo tempo subutilizado, ocupado mas pouco produtivo, e se o seu tempo
... Leer más
A Matriz Do Sucesso

Conquiste A Vida Que Sempre Desejou

de Luis Alves ...

Está cansado de fracassar?Não é incomum nos dias de hoje ver pessoas frustradas. Por mais que lutem, simplesmente não conseguem concretizar os seus objectivos. Se você continua a batalhar e simplesmente não consegue obter os resultados esperados, não está sozinho.São milhares de ideias e sonhos que todos os dias ficam arrumados numa gaveta.O sucesso chega a muitas pessoas sem esforço. Mas então o ... Leer más

$9.99 USD o gratis con Kobo Plus

Está cansado de fracassar?Não é incomum nos dias de hoje ver pessoas frustradas. Por mais que lutem, simplesmente não conseguem concretizar os seus objectivos. Se você continua a batalhar e simplesmente não consegue obter os resultados esperados, não está sozinho.São milhares de ideias e sonhos que todos os dias ficam arrumados numa gaveta.O sucesso chega a muitas pessoas sem esforço. Mas então o
... Leer más
Strategic Thinking in Complex Problem Solving

de Arnaud Chevallier ...

Whether you are a student or a working professional, you can benefit from being better at solving the complex problems that come up in your life. Strategic Thinking in Complex Problem Solving provides a general framework and the necessary tools to help you do so. Based on his groundbreaking course at Rice University, engineer and former strategy consultant Arnaud Chevallier provides practical ways ... Leer más

$76.49 USD

Whether you are a student or a working professional, you can benefit from being better at solving the complex problems that come up in your life. Strategic Thinking in Complex Problem Solving provides a general framework and the necessary tools to help you do so. Based on his groundbreaking course at Rice University, engineer and former strategy consultant Arnaud Chevallier provides practical ways
... Leer más
IT-basics: wat een manager hoort te weten

Vragen en antwoorden voor decision makers

de Ivan Verborgh ...

Hoe krijg je zonder voorkennis greep op IT in je organisatie?Hoe maximaliseer je de slaagkansen van een ontwikkelingstraject?Hoe ga je om met kritische bedrijfsdata en -systemen?IT is overal, in elk bedrijf. Ze heeft een invloed op onderliggende processen en geeft je organisatie mee vorm. IT-basics: wat een manager hoort te weten leert je wat er wel en wat er niet toe doet, waar je het verschil ... Leer más

$26.59 USD

Hoe krijg je zonder voorkennis greep op IT in je organisatie?Hoe maximaliseer je de slaagkansen van een ontwikkelingstraject?Hoe ga je om met kritische bedrijfsdata en -systemen?IT is overal, in elk bedrijf. Ze heeft een invloed op onderliggende processen en geeft je organisatie mee vorm. IT-basics: wat een manager hoort te weten leert je wat er wel en wat er niet toe doet, waar je het verschil
... Leer más
Shackleton: Uma lição de coragem

A incrível saga de dedicação e heroísmo do grande explorador da Antártida

de Margot Morrell, Stephanie Capparell ...

Traducido por Maria Luiza Newlands da Silveira ...

Nada como uma boa história, repleta de personagens cativantes e desafios impossíveis, para ilustrar como um grande líder pode moldar o destino de sua equipe.A aventura de Shackleton é o ponto de partida para as autoras analisarem suas características de comando – autoridade, integridade, humor e compaixão – e as estratégias que adotou.Esta edição inclui históricas fotos da expedição.“Por trás de ... Leer más

$7.99 USD

Nada como uma boa história, repleta de personagens cativantes e desafios impossíveis, para ilustrar como um grande líder pode moldar o destino de sua equipe.A aventura de Shackleton é o ponto de partida para as autoras analisarem suas características de comando – autoridade, integridade, humor e compaixão – e as estratégias que adotou.Esta edição inclui históricas fotos da expedição.“Por trás de
... Leer más
Fix the System, Not Yourself

Build Order Out of Workplace Chaos

de Amelia Voss ...

Your boss cannot keep up. Priorities shift daily. Meetings solve nothing. New tasks appear while old ones rot. You feel the chaos, and your team suffers. This book is not for executives. It is for the people who actually do the work and want to fix the system. Learn the 3-step operational audit that reveals hidden bottlenecks. Discover how to propose process changes your boss will approve. Master ... Leer más

$11.99 USD

Your boss cannot keep up. Priorities shift daily. Meetings solve nothing. New tasks appear while old ones rot. You feel the chaos, and your team suffers. This book is not for executives. It is for the people who actually do the work and want to fix the system. Learn the 3-step operational audit that reveals hidden bottlenecks. Discover how to propose process changes your boss will approve. Master
... Leer más
Could We Talk About Divorce Within Society ?

de Laetitia ADER-YA ...

Could We Talk About Divorce Within Society?When Personal Disruption Becomes a Strategic RiskDivorce is often discussed as a private event.Yet behind every separation lies a human story that can reshape careers, leadership, financial stability and long-term decision-making.In Could We Talk About Divorce Within Society?, Laetitia Ader-Ya combines personal experience with executive reflection to ... Leer más

$17.33 USD

PEDIDO ANTICIPADO

Could We Talk About Divorce Within Society?When Personal Disruption Becomes a Strategic RiskDivorce is often discussed as a private event.Yet behind every separation lies a human story that can reshape careers, leadership, financial stability and long-term decision-making.In Could We Talk About Divorce Within Society?, Laetitia Ader-Ya combines personal experience with executive reflection to
... Leer más
SpaceX 炸掉那枚火箭！然後進化

從瀕臨破產到壟斷宇宙，馬斯克沒說的獲利真相

de C. C. Hsieh ...

為什麼 SpaceX 可以眼睜睜看著價值數千萬美元的火箭在測試中爆炸，卻仍堅持快速迭代、不踩剎車？為什麼當年不被看好的星鏈計畫，會一路演變成全球最具現金流能力的訂閱制系統？更現實的問題是——在這場從近地軌道一路延伸到火星的產業變革中，身為投資人、創業者，或只是關心未來走向的你我，真正能站在哪個位置？這本書不販售浪漫的科幻想像，也不沉溺於英雄敘事。我們只談具體的商業決策、真實的產業鏈，以及可以被理解、被複製的機會。我會帶你拆解 SpaceX 的技術與成本結構，走進德州的發射基地，也把視角拉回亞洲，直視台灣的精密電子、日本的材料與重工產業，重新拼出這場「太空淘金潮」的真實全貌。這不是一本人物傳記，而是一張實用的地圖，幫助你在舊秩序崩解、新秩序成形的縫隙中，看清那些尚未被市場充分定價的機會。閱讀本書，你將清楚理解幾件事：透視商業本質的思維升級：復盤 SpaceX 如何在二零零八年破產邊緣，利用 ... Leer más

$5.90 USD o gratis con Kobo Plus

為什麼 SpaceX 可以眼睜睜看著價值數千萬美元的火箭在測試中爆炸，卻仍堅持快速迭代、不踩剎車？為什麼當年不被看好的星鏈計畫，會一路演變成全球最具現金流能力的訂閱制系統？更現實的問題是——在這場從近地軌道一路延伸到火星的產業變革中，身為投資人、創業者，或只是關心未來走向的你我，真正能站在哪個位置？這本書不販售浪漫的科幻想像，也不沉溺於英雄敘事。我們只談具體的商業決策、真實的產業鏈，以及可以被理解、被複製的機會。我會帶你拆解 SpaceX 的技術與成本結構，走進德州的發射基地，也把視角拉回亞洲，直視台灣的精密電子、日本的材料與重工產業，重新拼出這場「太空淘金潮」的真實全貌。這不是一本人物傳記，而是一張實用的地圖，幫助你在舊秩序崩解、新秩序成形的縫隙中，看清那些尚未被市場充分定價的機會。閱讀本書，你將清楚理解幾件事：透視商業本質的思維升級：復盤 SpaceX 如何在二零零八年破產邊緣，利用
... Leer más
Project Management

Strategic Design and Implementation

de David L. Cleland, Lewis R. Ireland ...

Today's Most Effective Guide for Applying Project Management to Implement Organizational Strategies -- Now Updated and Expanded!Project Management: Strategic Design and Implementation delivers complete guidance on applying the theory, processes, practices, and techniques of project management to support strategic planning. Written by two world-renowned project management leaders, this new edition ... Leer más

$83.49 USD

Today's Most Effective Guide for Applying Project Management to Implement Organizational Strategies -- Now Updated and Expanded!Project Management: Strategic Design and Implementation delivers complete guidance on applying the theory, processes, practices, and techniques of project management to support strategic planning. Written by two world-renowned project management leaders, this new edition
... Leer más
Judgment and Decision-Making

In the Lab and the World

de Nancy S. Kim ...

How do we make the judgments that inform our lives? Is there any way of consciously removing bias from the choices we make? What do our everyday personal decisions have in common with those made by groups, companies, and even nations? In this engaging and innovative textbook, Nancy Kim presents a multidisciplinary introduction to the dynamic field of judgment and decision-making. This lucidly ... Leer más

$44.99 USD

How do we make the judgments that inform our lives? Is there any way of consciously removing bias from the choices we make? What do our everyday personal decisions have in common with those made by groups, companies, and even nations? In this engaging and innovative textbook, Nancy Kim presents a multidisciplinary introduction to the dynamic field of judgment and decision-making. This lucidly
... Leer más
跟華爾街之狼學投資：喬登．貝爾福在華爾街賺大錢的財富指南

The Wolf of Investing: My Insider's Playbook for Making a Fortune on Wall Street

de 喬登．貝爾福, Jordan Belfort ...

Traducido por 劉道捷 ...

Series series TOUCH
★《華爾街之狼》電影原型人物喬登．貝爾福最新著作。★一本敘事詼諧且脈絡清晰的投資指南。★難道只有我賠錢？跟著華爾街之狼掌握狼的投資哲學，將使你能持續一貫擊敗95%的投資經理人。一本詼諧而清晰的投資指南，適用於任何想要在市場一展身手的人，並了解華爾街頂級投資者的秘密。在《跟華爾街之狼學銷售》中，喬登．貝爾福不藏私地公開他對於銷售的獨門祕訣。但是別忘了，他本是名合格的股票經紀人，且深諳華爾街的遊戲規則。現在，貝爾福終於推出他的狼式投資教學指南。《跟華爾街之狼學投資》以充滿引人入勝的故事與清晰有力的投資原則，教你何時買入、賣出、持有和套現；如何進行更明智（和更安全）的投資；以及如何在短線和長線上持續累積財富的技巧。本書一開始，貝爾福的阿根廷籍小舅子費南度（Fernando）在短短六十天內，用他精明的投資策略成功將投資部位從十萬美元縮減至三千美元，險些引發家庭革命！於是貝爾福讓他坐下來接受一些 ... Leer más

$9.99 USD

★《華爾街之狼》電影原型人物喬登．貝爾福最新著作。★一本敘事詼諧且脈絡清晰的投資指南。★難道只有我賠錢？跟著華爾街之狼掌握狼的投資哲學，將使你能持續一貫擊敗95%的投資經理人。一本詼諧而清晰的投資指南，適用於任何想要在市場一展身手的人，並了解華爾街頂級投資者的秘密。在《跟華爾街之狼學銷售》中，喬登．貝爾福不藏私地公開他對於銷售的獨門祕訣。但是別忘了，他本是名合格的股票經紀人，且深諳華爾街的遊戲規則。現在，貝爾福終於推出他的狼式投資教學指南。《跟華爾街之狼學投資》以充滿引人入勝的故事與清晰有力的投資原則，教你何時買入、賣出、持有和套現；如何進行更明智（和更安全）的投資；以及如何在短線和長線上持續累積財富的技巧。本書一開始，貝爾福的阿根廷籍小舅子費南度（Fernando）在短短六十天內，用他精明的投資策略成功將投資部位從十萬美元縮減至三千美元，險些引發家庭革命！於是貝爾福讓他坐下來接受一些
... Leer más
Blue Ocean Strategie concept

Succes bereiken door innovatie en de concurrentie irrelevant maken

de Pierre Pichère ...

Traducido por Nikki Claes ...

Begrijp de essentie van het Blue Ocean Strategy Concept in slechts 50 minuten met dit praktische en beknopte boek. De Blue Ocean Strategy is een concept dat werd ontwikkeld door W. Chan Kim en Renée Mauborgne en dat strategie, marketing en innovatie combineert. De strategie herdefinieert de klassieke methode van ontwikkelingsstrategieën en moedigt bedrijven aan om met waarde-innovatie los te komen ... Leer más

$9.99 USD o gratis con Kobo Plus

Begrijp de essentie van het Blue Ocean Strategy Concept in slechts 50 minuten met dit praktische en beknopte boek. De Blue Ocean Strategy is een concept dat werd ontwikkeld door W. Chan Kim en Renée Mauborgne en dat strategie, marketing en innovatie combineert. De strategie herdefinieert de klassieke methode van ontwikkelingsstrategieën en moedigt bedrijven aan om met waarde-innovatie los te komen
... Leer más
Artificial Intelligence in Management

Impact, Challenges and Developments

Edición de Alka Agnihotri, Anuja Pandey, Balamurugan Balusamy ...

The book deals with the implementation and impact of AI on organisations with a focus on society 5.0 and sustainability. Based not only on the metaverse and meta-analysis through systematic reviews but also using the empirical data, the chapters not only illustrate how AI has become useful in all functional areas of business but also addresses the challenges associated with implementation and ... Leer más

$69.99 USD

The book deals with the implementation and impact of AI on organisations with a focus on society 5.0 and sustainability. Based not only on the metaverse and meta-analysis through systematic reviews but also using the empirical data, the chapters not only illustrate how AI has become useful in all functional areas of business but also addresses the challenges associated with implementation and
... Leer más
The AI Decision Map

de Vin Mitty ...

The gap between AI's promise and its performance isn't a technology problem. It's a human one.Most AI projects don't fail loudly. They fail quietly - after months of work, when nothing actually changes.It doesn't matter whether you run a five-person business or a global enterprise. The question is the same: are you solving a real problem, or chasing a shiny solution?Our own team once built a ... Leer más

$8.99 USD

The gap between AI's promise and its performance isn't a technology problem. It's a human one.Most AI projects don't fail loudly. They fail quietly - after months of work, when nothing actually changes.It doesn't matter whether you run a five-person business or a global enterprise. The question is the same: are you solving a real problem, or chasing a shiny solution?Our own team once built a
... Leer más
戰國策—變局中的改革與布局

從經典到實戰的應用

de Fleming Chuang ...

Series Libro 2 - 《戰國策》現代解讀叢書
真正的智慧，不只存在於歷史裡。它存在於：變革時如何頂住壓力、談判時如何重塑局勢、困境中如何找到突破口、以及在眾人反對時，仍能做出正確決策。《戰國策》第二冊，將帶你走進更深層、更貼近現代世界的戰國智慧。如果第一冊談的是「在困境中找到出路」，那麼這一冊談的，則是：如何在變局中主動創造新局。本書精選《戰國策》中最具啟發性的改革、說服、談判與權勢博弈故事，以現代白話重新解讀，結合管理學、領導力、決策心理學與職場應用，讓古代智慧真正成為現代人的實戰工具。你將讀到：• 趙武靈王如何頂住全國反對，推動「胡服騎射」改革• 張儀如何把劣勢說成優勢，完成高階說服• 樂毅如何在遭受誣陷後，寫出流傳千古的職場自白• 顏率如何在強國夾縫中守住九鼎• 更羸如何用「驚弓之鳥」看穿心理戰本書不只是古文翻譯。每篇皆包含：</... ... Leer más

$3.99 USD o gratis con Kobo Plus

真正的智慧，不只存在於歷史裡。它存在於：變革時如何頂住壓力、談判時如何重塑局勢、困境中如何找到突破口、以及在眾人反對時，仍能做出正確決策。《戰國策》第二冊，將帶你走進更深層、更貼近現代世界的戰國智慧。如果第一冊談的是「在困境中找到出路」，那麼這一冊談的，則是：如何在變局中主動創造新局。本書精選《戰國策》中最具啟發性的改革、說服、談判與權勢博弈故事，以現代白話重新解讀，結合管理學、領導力、決策心理學與職場應用，讓古代智慧真正成為現代人的實戰工具。你將讀到：• 趙武靈王如何頂住全國反對，推動「胡服騎射」改革• 張儀如何把劣勢說成優勢，完成高階說服• 樂毅如何在遭受誣陷後，寫出流傳千古的職場自白• 顏率如何在強國夾縫中守住九鼎• 更羸如何用「驚弓之鳥」看穿心理戰本書不只是古文翻譯。每篇皆包含：</...
... Leer más
While You Were DoomScrolling. AI Kept the World Rolling

de Cal Denning ...

Flashback : During the summer of 1940, both sides had radar. But only one side figured out how to use it well. That side won.We all know who and why. That's in the historyBut that is not a war story alone.That is the oldest pattern in technology, and it is happening again right now, while you are scrolling through it.Something quiet has been at work over the past ten years. Not the flashy ... Leer más

$3.99 USD o gratis con Kobo Plus

Flashback : During the summer of 1940, both sides had radar. But only one side figured out how to use it well. That side won.We all know who and why. That's in the historyBut that is not a war story alone.That is the oldest pattern in technology, and it is happening again right now, while you are scrolling through it.Something quiet has been at work over the past ten years. Not the flashy
... Leer más
The Psychology of Startup Sales Failure

Why Good Products Fail Because of Distrust, Self-Deception, and Market Blindness

de Mathias Ellmann ...

Why Does Startup Sales Fail Even When the Product Is Good?Many startups develop functional software, compelling features, and ambitious business models.Yet they still fail to build stable customer relationships, reliable demand, and lasting trust.This book presents startup sales as a psychological point of contact between the product, the market, and the customer.At its core is the question of why ... Leer más

$14.99 USD o gratis con Kobo Plus

Why Does Startup Sales Fail Even When the Product Is Good?Many startups develop functional software, compelling features, and ambitious business models.Yet they still fail to build stable customer relationships, reliable demand, and lasting trust.This book presents startup sales as a psychological point of contact between the product, the market, and the customer.At its core is the question of why
... Leer más
Die Psychologie des scheiternden Startup-Vertriebs

Warum gute Produkte an Vertrauen, Selbsttäuschung und Marktblindheit scheitern

de Mathias Ellmann ...

Warum scheitert Startup-Vertrieb, obwohl das Produkt gut ist?Viele Startups entwickeln funktionierende Software, überzeugende Features und ambitionierte Geschäftsmodelle.Doch trotzdem entstehen keine stabilen Kundenbeziehungen, keine belastbare Nachfrage und kein dauerhaftes Vertrauen.Dieses Buch zeigt Startup-Vertrieb als psychologischen Realitätskontakt zwischen Produkt, Markt und Kunde.Im ... Leer más

$14.99 USD o gratis con Kobo Plus

Warum scheitert Startup-Vertrieb, obwohl das Produkt gut ist?Viele Startups entwickeln funktionierende Software, überzeugende Features und ambitionierte Geschäftsmodelle.Doch trotzdem entstehen keine stabilen Kundenbeziehungen, keine belastbare Nachfrage und kein dauerhaftes Vertrauen.Dieses Buch zeigt Startup-Vertrieb als psychologischen Realitätskontakt zwischen Produkt, Markt und Kunde.Im
... Leer más
Lima Delta - Décider comme les forces spéciales

de Nicolas S ...

Découvrez les principes et méthodes des forces spéciales pour décider sous pression et vaincre l'adversité.Au coeur d'une opération, il existe un instant singulier, celui où tout bascule : le moment où l'on s'engage dans l'action sans retour en arrière possible. La LIMA DELTA.LIMA : la ligne franchie. DELTA : la décision. LIMA DELTA : le point de décision.Pendant près de vingt ans, Nicolas S. a dû ... Leer más

$16.99 USD

Découvrez les principes et méthodes des forces spéciales pour décider sous pression et vaincre l'adversité.Au coeur d'une opération, il existe un instant singulier, celui où tout bascule : le moment où l'on s'engage dans l'action sans retour en arrière possible. La LIMA DELTA.LIMA : la ligne franchie. DELTA : la décision. LIMA DELTA : le point de décision.Pendant près de vingt ans, Nicolas S. a dû
... Leer más
SEEING IN SYSTEMS

de Hanns Jurgen HODANN ...

Most people know that systems thinking would help them make better decisions. Few people use it. The reason is simple: the field has made itself inaccessible. With over sixty formal methodologies, dense textbooks, and an assumption that practical use requires professional training, systems thinking has remained locked behind academic walls.Seeing in Systems offers a direct way in. The book's ... Leer más

$9.99 USD

Most people know that systems thinking would help them make better decisions. Few people use it. The reason is simple: the field has made itself inaccessible. With over sixty formal methodologies, dense textbooks, and an assumption that practical use requires professional training, systems thinking has remained locked behind academic walls.Seeing in Systems offers a direct way in. The book's
... Leer más
信心決策法：2×2超簡單框架，從市場情緒中看見未來趨勢，掌握選擇偏向的關鍵

The Confidence Map: Charting a Path from Chaos to Clarity

de 彼得．愛華特, Peter Atwater ...

Traducido por 周群英 ...

Series Libro 572 - 天下財經
信心是預測未來的控制感要決策，就需要洞悉自己和對手的信心度在充滿變動和不確定的環境裡，我們每天都要做出各種選擇，大到如何因應疫情調整企業營運方向、如何應對危機事件，小到如何做好新產品的行銷、如何跟客戶溝通。怎麼才能在混亂的資訊中釐清方向，找出那個影響未來的決定性因素？作者彼得．愛華特長期研究社會情緒如何影響決策、經濟和市場，是華爾街最早一批金融服務業者，曾經在2008年次貸風暴期間，協助職業投資人度過危機。愛華特在威廉與瑪麗學院、德拉瓦大學授課，現在是管理顧問公司Financial Insyghts的總經理。在長期研究社會情緒如何影響經濟與社會的過程中，他發現預測未來風險的秘訣，並將這個理解複雜形勢、改善策略的方法，整理成一套架構。決策的核心關鍵，就是信心。人們的行為會根據擁有的信心發生改變。當信心下降，我們會選擇熟悉、簡單的事物，帶給自己安慰；當信心上升，我們會... ... Leer más

$9.99 USD

信心是預測未來的控制感要決策，就需要洞悉自己和對手的信心度在充滿變動和不確定的環境裡，我們每天都要做出各種選擇，大到如何因應疫情調整企業營運方向、如何應對危機事件，小到如何做好新產品的行銷、如何跟客戶溝通。怎麼才能在混亂的資訊中釐清方向，找出那個影響未來的決定性因素？作者彼得．愛華特長期研究社會情緒如何影響決策、經濟和市場，是華爾街最早一批金融服務業者，曾經在2008年次貸風暴期間，協助職業投資人度過危機。愛華特在威廉與瑪麗學院、德拉瓦大學授課，現在是管理顧問公司Financial Insyghts的總經理。在長期研究社會情緒如何影響經濟與社會的過程中，他發現預測未來風險的秘訣，並將這個理解複雜形勢、改善策略的方法，整理成一套架構。決策的核心關鍵，就是信心。人們的行為會根據擁有的信心發生改變。當信心下降，我們會選擇熟悉、簡單的事物，帶給自己安慰；當信心上升，我們會...
... Leer más
Drowning in data

Five customer interviews to find real clarity

de Elara Montrose ...

Every week brings a new report, a new dashboard, a new competitor alert—yet the core question remains unanswered: what do customers actually want? Managers drowning in data often make decisions based on outdated assumptions, missing the subtle shifts that define market winners. This book offers a practical, time-boxed system for conducting primary research that cuts through the noise. You'll ... Leer más

$11.99 USD

Every week brings a new report, a new dashboard, a new competitor alert—yet the core question remains unanswered: what do customers actually want? Managers drowning in data often make decisions based on outdated assumptions, missing the subtle shifts that define market winners. This book offers a practical, time-boxed system for conducting primary research that cuts through the noise. You'll
... Leer más

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