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FT Press Delivers Elements Série de Livres électroniques

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  • Active Storytelling

    Using Video News Releases for PR Professionals

    par Brian Solis, Deirdre K. Breakenridge ...
    Collections series FT Press Delivers Elements
    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... En savoir plus

    $2.99 CAD

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  • Bang!

    Getting Your Message Heard in a Noisy World

    par Linda Kaplan Thaler, Robin Koval ...
    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... En savoir plus

    $7.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Biography of an Idea

    The Founding Principles of Public Relations

    par Edward L. Bernays ...
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... En savoir plus

    $17.99 CAD ou Gratuit avec Kobo Plus

  • Understanding E-Government

    Information Systems in Public Administration

    par Vincent Homburg ...
    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... En savoir plus

    $108.99 CAD

  • App Store Fame and Fortune With Public Relations

    par Dave Struzzi ...
    The success of app stores has put dollar signs in the eyes of many app developers.Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines.If a single photo sharing app can go from zero downloads to millions of downloads, and eventually a billion dollar payday, so can yours. If a single drawing game app can go from zero downloads ... En savoir plus

    $9.99 CAD ou Gratuit avec Kobo Plus

  • Flagship Marketing

    Concepts and places

    Modifié par Tony Kent, Reva Brown ...
    Collections series Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... En savoir plus

    $100.99 CAD

  • The Crisis Manager

    Facing Disasters, Conflicts, and Failures

    par Otto Lerbinger ...
    Collections series Routledge Communication Series
    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis ... En savoir plus

    $170.99 CAD

  • Managing a Public Relations Firm for Growth and Profit, Second Edition

    par Alvin C Croft ...
    The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance ... En savoir plus

    $94.99 CAD

  • Shut Up and Listen

    Communication with Impact

    par T., C. Cooper ...
    Collections series Business and Management (R0)
    Tackles the nuts and bolts of communication at work in a no-nonsense way with startling honesty and practical tips. The authors' views are supported by comment from an impressive line up of experts whose communication strategies drive a range of successful organizations. For all those who struggle to make themselves heard in the business world ... En savoir plus

    $57.99 CAD

  • Web Content - The Beginner's Masterclass

    A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

    par Timothy Jones ...
    Collections Livre 4 - Beginner's Masterclasses
    At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... En savoir plus

    $5.98 CAD

  • Multinationals and Global Consumers

    Tension, Potential and Competition

    Modifié par T. Chan, G. Cui ...
    Collections series Business and Management (R0)
    International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research. ... En savoir plus

    $64.99 CAD

  • Propaganda and Nation Building

    Selling the Irish Free State

    par Kevin Hora ...
    Collections series Routledge New Directions in PR & Communication Research
    This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, ... En savoir plus

    $93.99 CAD