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Beginner's Masterclasses Série de Livres électroniques

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  • Web Content - The Beginner's Masterclass

    A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

    par Timothy Jones ...
    Collections Livre 4 - Beginner's Masterclasses
    At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... En savoir plus

    $5.98 CAD

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  • Single Husbands

    par HoneyB ...
    A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a ... En savoir plus

    $9.89 CAD

  • How to Get Free Publicity

    par Linda McDermott ...
    You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... En savoir plus

    $2.99 CAD ou Gratuit avec Kobo Plus

  • Business-to-Business Marketing

    A step-by-step guide

    par Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... En savoir plus

    $12.09 CAD

  • The Oxford Handbook of Corporate Reputation

    Modifié par Michael L. Barnett, Timothy G. Pollock ...
    Collections series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... En savoir plus

    $49.59 CAD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    par Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... En savoir plus

    $14.79 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • InDesign Ebook Conversions

    par David Bergsland ...
    My book is printed, how do I make an ebook?I have to start here. If it is not formatted to print quality with all copy formatted with styles, as well as all graphics, your book is in tough shape. I could not cover what is needed in a short volume like this. You need my "Practical, Professional Self-Publishing Handbook".In most instances, almost all your sales will be ebooksYou still need a print ... En savoir plus

    $4.11 CAD

  • Reviews Sell Books

    par Christine Nolfi ...
    Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab the attention of potential reviewers.You’ll discover:How to find reviewers, sometimes in the most ... En savoir plus

    $4.11 CAD

  • Handbook of Niche Marketing

    Principles and Practice

    par Art Weinstein ...
    Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique ... En savoir plus

    $130.53 CAD

  • Productive Reflection at Work

    Learning for Changing Organizations

    Modifié par David Boud, Peter Cressey, Peter Docherty ...
    This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how ... En savoir plus

    $105.80 CAD

  • Public Relations Research Annual

    Volume 3

    Modifié par Larissa A. Grunig, James E. Grunig ...
    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this ... En savoir plus

    $67.32 CAD

  • Very Private and Public Relations

    par Jim Dunn ...
    The autobiography of a pioneer in travel PRIn Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR.Along the way he tells us about his life as a mummy’s boy and his forbidden gay encounters on the ‘Love Train’ home from Glasgow.Jim readily admits that he ... En savoir plus

    $18.43 CAD