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TYW Serie de eBooks

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  • 7 Lessons in Customer Care

    Master Customer Care Basics in 7 Steps

    de Di McLanachan ...
    Series Libro 33 - TYW
    A SHORT COURSE IN CUSTOMER CARE BASICS.7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.* Lesson 1: ... Leer más

    $5.99 USD

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  • Lessons from the Mouse

    A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life

    de Dennis Snow ...
    What can you learn from a mouse? When that mouse has been delighting and entertaining hundreds of millions of people for decades - it turns out there is plenty to learn. Dennis Snow's Lessons From the Mouse provides ten no-nonsense, practical principles that anyone, anywhere can apply. He entertains while he educates with chapters like 'What Time is the 3:00 Parade?' Is Not a Stupid Question.The ... Leer más

    $15.95 USD o gratis con Kobo Plus

  • Fish! For Life

    A Remarkable Way to Achieve Your Dreams

    de John Christensen, Harry Paul, Stephen C. Lundin, PhD ...
    There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping readers deal with them simply and effectively.By applying the FISH! principles of Play, Make Their ... Leer más

    $12.99 USD

  • Customer Experience 3.0

    High-Profit Strategies in the Age of Techno Service

    de John A. Goodman ...
    Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service ... Leer más

    $18.79 USD o gratis con Kobo Plus

  • Extreme Trust

    Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

    de Don Peppers, Martha Rogers ...
    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... Leer más

    Antes $5.99 USD Ahora $4.99 USD

  • Customer-Centric Marketing

    Build Relationships, Create Advocates, and Influence Your Customers

    de Aldo Cundari ...
    The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these ... Leer más

    $15.00 USD

  • How to Win Campaigns

    Communications for Change

    de Chris Rose ...
    How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of ... Leer más

    $55.99 USD

  • Business Relationship Manager

    Careers in IT service management

    de Ernest Brewster ...
    Series series BCS Guides to IT Roles
    Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible book gives an excellent introduction to the role of a BRM manager, covering areas such as purpose, required skills, responsibilities, ... Leer más

    $22.99 USD

  • Breaking Through, 2nd Edition

    Implementing Disruptive Customer Centricity

    de S. Vandermerwe ...
    Series series Business and Management (R0)
    Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so ... Leer más

    $49.99 USD

  • Using Information to Develop a Culture of Customer Centricity

    Customer Centricity, Analytics, and Information Utilization

    de David Loshin, Abie Reifer ...
    Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business ... Leer más

    $28.99 USD

  • F-Commerce Handbook

    de Paul Marsden, Paul Chaney ...
    The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a ... Leer más

    $8.99 USD

  • Improve Your Gym Business

    de V.T. ...
    Do you own a gym, or fitness center? Do you have plans to start one? Well congrats, gym can be a very profitable business if you know how to manage it well. This ebook compiles tons of tips from REAL gym owners, sharing their tips about starting and running a successful gym. They share their experiences on marketing, products to sell, membership, recommendation, etc ... If you already own a gym, I ... Leer más

    $3.99 USD