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TYW Serie de eBooks

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  • 7 Lessons in Marketing

    Master Marketing Basics in 7 Steps

    de Eric Davies ...
    Series Libro 40 - TYW
    A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover ... Leer más

    $5.99 USD

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  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    de Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Leer más

    $9.99 USD

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Leer más

    $24.00 USD

  • The excellent customer journey experience

    de Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Leer más

    $45.99 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    de Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Leer más

    $2.99 USD

  • The Reward Management Toolkit

    A Step-By-Step Guide to Designing and Delivering Pay and Benefits

    de Michael Armstrong, Ann Chapman ...
    Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employees?The Reward Management ... Leer más

    $53.99 USD

  • Transformative HR

    How Great Companies Use Evidence-Based Change for Sustainable Advantage

    de Ravin Jesuthasan, John W. Boudreau ...
    Proven HR strategies that can have a real impact on organizational successThis book demonstrates how some of the world's most admired and prominent organizations are redefining HR leadership by using evidence-based change to inform human capital decisions that optimize efficiency, effectiveness and strategic impact. The authors present the five foundational principles to the new HR decision ... Leer más

    $21.00 USD

  • Marketing Strategy

    Based on First Principles and Data Analytics

    de Robert W. Palmatier, Shrihari Sridhar ...
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Leer más

    $64.99 USD

  • Managing Customer Value

    One Step at a Time

    de Dilip Soman, Sara N-Marandi ...
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in ... Leer más

    $27.99 USD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    de Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Leer más

    $58.99 USD

  • Human Resources As Business Partner

    How to Maximize The Value and Financial Contribution of HR

    de Dr. Tony Miller ...
    This practical book sets out how HR can become a true business partner. It will require a rethinking of HR’s contribution to the organization in the future. All the key topics are covered in this work from a specific HR strategic model, reshaping of HR to align itself better with the business, and a number of new tools and techniques to aid in creating real financial value to the organization. ... Leer más

    $10.99 USD

  • Business Administration

    de Peter Thuis, Rienk Stuive ...
    Series series Routledge-Noordhoff International Editions
    Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters:Management success storiesManagement blundersSocially ... Leer más

    $110.99 USD