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The Basics Serie de eBooks

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  • Management

    The Basics

    de Morgen Witzel ...
    Series series The Basics
    Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management*.*Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:business strategy and how to use it to meet goals;how successful marketing works;how ... Leer más

    $33.99 USD

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  • Management

    de Peter Drucker ...
    In this classic text, Peter Drucker studies how modern-day managers, whether in business or public service, can perform effectively. He takes an international view, exploring management problems in Great Britain, Western Europe, Japan, and Latin America, and suggests how these problems can be tackled. The interactions between manager, the institution and the social and cultural environment are ... Leer más

    $51.99 USD

  • Reinventing Management

    Smarter Choices for Getting Work Done

    de Julian Birkinshaw ...
    The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.And looking ... Leer más

    $34.95 USD

  • Reinventing Management

    Smarter Choices for Getting Work Done, Revised and Updated Edition

    de Julian Birkinshaw ...
    The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.The revised edition of ... Leer más

    $21.00 USD

  • MBA In A Week

    All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps

    de Alan Finn ...
    MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, ... Leer más

    Antes $4.99 USD Ahora $2.99 USD

  • Cross-Enterprise Leadership

    Business Leadership for the Twenty-First Century

    de Richard Ivey School of Business, The, Carol Stephenson ...
    In today's world of business where organizational boundaries are blurry, intense competition dictates rapid change, and complex issues and relationships cut across departments, business units, and even companies, the old hierarchical command-and-control management approach is no longer sufficient. Distributed leadership approaches are necessary and no one individual can do it all.In fact, an ... Leer más

    $30.00 USD

  • What You Need to Know about Strategy

    de Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Leer más

    $13.00 USD

  • The Death of Modern Management

    How to Lead in the New World Disorder

    de Jo Owen ...
    We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game and we approach a new era in leadership. Rather than the certainties of command and control, this new epoch will be based on co-operation and commitment. ... Leer más

    $18.00 USD

  • The Human Equity Advantage

    Beyond Diversity to Talent Optimization

    de Trevor Wilson ...
    A fresh approach to the old problem of "diversity fatigue"Trevor Wilson, global diversity strategist and visionary leader, presents a fresh, new management model that goes beyond the traditional diversity debate towards inclusion and building human capital. Featuring case studies and practical diagnostic tools and assessments, this book will benefit anyone who is interested in improving their ... Leer más

    $24.00 USD

  • Managing the Transition to a Sustainable Enterprise

    Lessons from Frontrunner Companies

    de Rob van Tulder, Mara Francken, Rob Tilburg, Andrea Rosa ...
    In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition ... Leer más

    $76.99 USD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    de Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Leer más

    $82.00 USD

  • Enterprise: Entrepreneurship and Innovation

    de Robin Lowe ...
    Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:* case studies and ‘pause and reflect’ situations for the ... Leer más

    $94.99 USD