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  • Visual Research

    An Introduction to Research Methods in Graphic Design

    Series series Required Reading Range
    Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and ... Leer más

    $38.99 USD

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  • Hegarty on Advertising

    de John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

    $18.99 USD

  • The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

    This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of ... Leer más

    $17.99 USD

  • Design: Portfolio

    Self promotion at its best

    de Craig Welsh ...
    Series series Design
    Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design: Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that ... Leer más

    $28.99 USD

  • Creative Strategy and the Business of Design

    de Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Leer más

    $2.99 USD

  • Design for Information

    An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

    The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Leer más

    $28.99 USD

  • Design Management

    Managing Design Strategy, Process and Implementation

    de Kathryn Best ...
    Series series Required Reading Range
    Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Leer más

    $42.99 USD

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • Observing the User Experience

    A Practitioner's Guide to User Research

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Leer más

    $62.99 USD

  • Data Visualization for Design Thinking

    Applied Mapping

    Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images ... Leer más

    $84.99 USD

  • The Graphic Communication Handbook

    de Simon Downs ...
    Series series Media Practice
    The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication ... Leer más

    $64.99 USD

  • The Physics of Brand

    Understand the Forces Behind Brands That Matter

    Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Leer más

    $2.99 USD