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Media Practice Serie de eBooks

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  • The Public Relations Handbook

    Edición de Alison Theaker ...
    Series series Media Practice
    The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism ... Leer más

    $60.99 USD

  • The Public Relations Handbook

    Edición de Alison Theaker ...
    Series series Media Practice
    The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; ... Leer más

    $55.99 USD

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  • Strategy, HRM, and Performance

    A Contextual Approach

    de Elaine Farndale, Jaap Paauwe ...
    The book expounds the macro-level relationship between strategy, HRM, and performance, addressing important challenges that have constrained research and practice to date. Adopting a critical perspective, the first challenge is a narrow definition of 'performance' that has been largely driven by a managerialist, profit motive, with little regard for the human element. This book proposes adopting a ... Leer más

    $30.99 USD

  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Organizational Change

    de Barbara Senior, Stephen Swailes, Colin Carnall ...
    Explore and resolve complex organizational change issues by applying theories into practiceOrganizational Change, 6th Edition by Senior, Swailes and Carnall reflects a rapidly evolving world and considers ‘how change has changed’. The book is structured into three parts. The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring ... Leer más

    $43.99 USD

  • Strategy and Human Resource Management

    de Professor Peter Boxall, Professor John Purcell ...
    Series series Management, Work and Organisations
    Strategy and Human Resource Management is concerned with examining how HR strategy impacts on an organisation's chances of survival and its relative success, and with understanding how it varies across important organisational, industry and societal contexts. It takes an analytical approach, which examines and explains what managers do and why they do it before offering any sort of prescription ... Leer más

    $64.99 USD

  • Strategic HRM

    Research and Practice in Ireland

    de Brian Harney, Kathy Monks ...
    Strategic HRM: Research and Practice in Ireland provides an integrated overview of the theory and practice of strategic human resource management (SHRM), including a critical analysis of its relevance, application and development in an Irish context. Each of the chapters in this collection carefully considers global progress and debates in SHRM before examining how Irish research evidence ... Leer más

    $10.00 USD

  • Human Resource Management for the Hospitality and Tourism Industries

    de Dennis Nickson ...
    Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched ... Leer más

    $84.99 USD

  • Managing Human Resources

    Human Resource Management in Transition

    Edición de Stephen Bach, Martin Edwards ...
    This revised edition is a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM.As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of ... Leer más

    $47.00 USD

  • International Human Resource Development

    Learning, Education and Training for Individuals and Organizations

    Edición de John P. Wilson ...
    International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.This third edition provides a thorough exploration of international human resource development, and has been completely ... Leer más

    $58.99 USD

  • Managing Social Research

    A Practical Guide

    de Roger Tarling ...
    Series series Social Research Today
    An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Leer más

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  • Armstrong's Handbook of Human Resource Management Practice

    A Guide to the Theory and Practice of People Management

    de Michael Armstrong, Stephen Taylor ...
    Understand and apply strategic human resource management with this definitive resource.Armstrong's Handbook of Human Resource Management Practice by Michael Armstrong and Stephen Taylor is a leading HRM textbook for undergraduate and postgraduate students, as well as professionals studying for CIPD Level 5 and Level 7 qualifications. Fully aligned with the CIPD Profession Map, this updated 17th ... Leer más

    $58.99 USD