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DK Essential Managers Serie de eBooks

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  • DK Essential Managers: Doing Business in India

    Culture, Travel, Negotiating, Etiquette, Relationships

    de Dean Nelson ...
    Series series DK Essential Managers
    A commonsense guide to getting the best out of your dealings in one of the world's biggest emerging economies.Written by the former South Asia editor of the Daily Telegraph and the Sunday Times, the comprehensive yet concise text covers Indian business culture, government infrastructure, history, and politics, as well as everyday dos, don'ts, and taboos. Step-by-step instructions, tips, checklists ... Leer más

    $4.99 USD

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  • Places

    Identity, Image and Reputation

    de Simon Anholt ...
    Series series Business and Management (R0)
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. ... Leer más

    $49.99 USD

  • Buyways

    Billboards, Automobiles, and the American Landscape

    de Catherine Gudis ...
    Series series Cultural Spaces
    The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising ... Leer más

    $70.99 USD

  • Small Business and the City

    The Transformative Potential of Small Scale Entrepreneurship

    de Rafael Gomez, Andre Isakov, Matthew Semansky ...
    In Small Business and the City, Rafael Gomez, Andre Isakov, and Matt Semansky highlight the power of small-scale entrepreneurship to transform local neighbourhoods and the cities they inhabit. Studying the factors which enable small businesses to survive and thrive, they highlight the success of a Canadian concept which has spread worldwide: the Business Improvement Area (BIA). BIAs allow small ... Leer más

    $30.99 USD

  • The Enlightened Leader

    Lessons from China on the Art of Executive Coaching

    Edición de Frank T. Gallo ...
    This will be one of the very first books written in English specifically focused on executive coaching in China. It is an enormously popular subject, following the exponential growth in demand for executive coaching in China, combined with a shortage there of experienced coaches. Drawing on his many years' experience of working with both Chinese and Western executives, Frank Gallo explains the ... Leer más

    $51.99 USD

  • Global Cities

    A Short History

    de Greg Clark ...
    Series series The Short Histories
    Why have some cities become great global urban centers, and what cities will be future leaders?From Athens and Rome in ancient times to New York and Singapore today, a handful of cities have stood out as centers of global economic, military, or political power. In the twenty-first century, the number of truly global cities is greater than ever before, reflecting the globalization of both economic ... Leer más

    $15.99 USD

  • The Geography of Competition

    Firms, Prices, and Localization

    de John R. Miron ...
    Series series Economics and Finance (R0)
    This book provides a comprehensive, up-to-date, and expert synthesis of location theory. What are the impacts of a firm’s geographic location on the locations of customers, suppliers, and competitors in a market economy? How, when, and why does this result in the clustering of firms in space? When and how is society made better or worse off as a result? This book uses dozens of locational models ... Leer más

    $143.99 USD

  • The New Industrial Policy of the European Union

    Edición de Adam A. Ambroziak ...
    Series series Contributions to Economics
    The main objective of this book has been to carry out research into the definition of industrial policy and its goals; to evaluate previously-introduced policies and instruments; and to identify the future challenges for and features of a modern EU industrial policy. A modern industrial policy is seen as a non-traditional policy towards the industrial sector, based not necessarily on only the ... Leer más

    $152.99 USD

  • Development Macroeconomics in Latin America and Mexico

    Essays on Monetary, Exchange Rate, and Fiscal Policies

    de J. Ros ...
    Series series Economics and Finance (R0)
    Development Macroeconomics in Latin America and Mexico brings the attention of academics, practitioners, and policy makers to the neglected macroeconomic factors that can account for both the unsatisfactory average growth performance of Latin American and the diversity around this average. ... Leer más

    $49.99 USD

  • Steel City

    Hamilton and Region

    Edición de M.J. Dear, J.J. Drake, L.G. Reeds ...
    Series series Heritage
    From its establishment nearly 200 years ago as a village at the centre of an agricultural district, Hamilton has grown into one of Canada's biggest industrial centres, at the heart of a highly developed regional municipality. The story of its changing landscapes, both physical and human, is presented in the nineteen essays that make up this volume, all by geographers associated with Hamilton's ... Leer más

    $35.99 USD

  • Transport Matters

    Integrated Approaches to Planning City-Regions

    de Angela Hull ...
    Series series RTPI Library Series
    Addressing the principles of sustainability, spatial planning, integration, governance and accessibility of transport, this book focuses on the problem of providing efficient and low energy transport systems which serve the needs of everybody.It explores many of the new arguments, ideas and perceptions of mobility and accessibility in city-regions. Looking at evidence from Denmark, Sweden, The ... Leer más

    $84.99 USD

  • Towards Cognitive Cities

    Advances in Cognitive Computing and its Application to the Governance of Large Urban Systems

    Edición de Edy Portmann, Matthias Finger ...
    Series series Engineering (R0)
    This book introduces the readers to the new concept of cognitive cities. It demonstrates why cities need to become cognitive and why therefore a concept of cognitive city is needed. It highlights the main building blocks of cognitive cities and illustrates the concept by various cases. Following a concise introductory chapter the book features nine chapters illustrating various aspects and ... Leer más

    $89.99 USD