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Steal These Ideas!

Marketing Secrets That Will Make You a Star

de Steve Cone ...

Series Libro 144 - Bloomberg
The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls ... Leer más

$15.00 USD

The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls
... Leer más
Steal These Ideas!

Marketing Secrets That Will Make You a Star

de Steve Cone ...

Series Libro 25 - Bloomberg
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing.In Steal These Ideas! Cone delivers hundreds of ... Leer más

$12.99 USD

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing.In Steal These Ideas! Cone delivers hundreds of
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The Unemployed Millionaire

Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms!

de Matt Morris ...

A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By ... Leer más

$14.00 USD

Disponible también en: Audiolibro

A self-made millionaire shows you how to make millions while living life on your own termsAt just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By
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The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

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Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

de Marc Benioff, Carlye Adler ...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com ... Leer más

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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com
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The Fall of Advertising and the Rise of PR

de Al Ries, Laura Ries ...

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Flip the Funnel

How to Use Existing Customers to Gain New Ones

de Joseph Jaffe ...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Leer más

$18.00 USD

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Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to
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Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, and Contests

de Gabe Zichermann, Joselin Linder ...

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By ... Leer más

$15.00 USD

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By
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Digital Leader (PB)

de Erik Qualman ...

Digital Leaders are Made—Not Born"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc."People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."-- Dan Heath, New York Times bestselling author of Made ... ... Leer más

$24.49 USD

Digital Leaders are Made—Not Born"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc."People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."-- Dan Heath, New York Times bestselling author of Made ...
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Guerrilla Marketing Job Escape Plan

The Ten Battles You Must Fight to Start Your Own Business, and How to Win Them Decisively

de Jay Conrad Levinson, Andrew Neitlich ...

Series series Guerilla Marketing Press
Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey.Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla ... Leer más

$8.69 USD o gratis con Kobo Plus

Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey.Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla
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Meatball Sundae

Is Your Marketing out of Sync?

de Seth Godin ...

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a ... Leer más

$12.99 USD

Disponible también en: Audiolibro

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a
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Disponible también en: Audiolibro
Trade-Off

Why Some Things Catch On, and Others Don't

de Kevin Maney ...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Leer más

$5.99 USD

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product).
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Steal These Ideas!

Steal These Ideas!

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The Unemployed Millionaire

The 22 Immutable Laws of Branding

Behind the Cloud

The Fall of Advertising and the Rise of PR

Flip the Funnel

Game-Based Marketing

Digital Leader (PB)

Guerrilla Marketing Job Escape Plan

Meatball Sundae

Trade-Off

eReaders

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