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Incluye libros electrónicos

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Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
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Web Content - The Beginner's Masterclass

A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

de Timothy Jones ...

Series Libro 4 - Beginner's Masterclasses
At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... Leer más

$4.98 USD

At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular
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Single Husbands

de HoneyB ...

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a ... Leer más

$8.09 USD

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a
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How to Get Free Publicity

de Linda McDermott ...

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Leer más

$1.99 USD o gratis con Kobo Plus

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better
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Business-to-Business Marketing

A step-by-step guide

de Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

$9.09 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
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The Oxford Handbook of Corporate Reputation

Edición de Michael L. Barnett, Timothy G. Pollock ...

Series series Oxford Handbooks
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Leer más

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What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to
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Mastering the New Media Landscape

Embrace the Micromedia Mindset

de Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

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Disponible también en: Audiolibro

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
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InDesign Ebook Conversions

de David Bergsland ...

My book is printed, how do I make an ebook?I have to start here. If it is not formatted to print quality with all copy formatted with styles, as well as all graphics, your book is in tough shape. I could not cover what is needed in a short volume like this. You need my "Practical, Professional Self-Publishing Handbook".In most instances, almost all your sales will be ebooksYou still need a print ... Leer más

$2.99 USD

My book is printed, how do I make an ebook?I have to start here. If it is not formatted to print quality with all copy formatted with styles, as well as all graphics, your book is in tough shape. I could not cover what is needed in a short volume like this. You need my "Practical, Professional Self-Publishing Handbook".In most instances, almost all your sales will be ebooksYou still need a print
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Reviews Sell Books

de Christine Nolfi ...

Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab the attention of potential reviewers.You’ll discover:How to find reviewers, sometimes in the most ... Leer más

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Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab the attention of potential reviewers.You’ll discover:How to find reviewers, sometimes in the most
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Handbook of Niche Marketing

Principles and Practice

de Art Weinstein ...

Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique ... Leer más

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Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique
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Productive Reflection at Work

Learning for Changing Organizations

Edición de David Boud, Peter Cressey, Peter Docherty ...

This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how ... Leer más

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This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how
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Public Relations Research Annual

Volume 3

Edición de Larissa A. Grunig, James E. Grunig ...

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this ... Leer más

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this
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Very Private and Public Relations

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The autobiography of a pioneer in travel PRIn Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR.Along the way he tells us about his life as a mummy’s boy and his forbidden gay encounters on the ‘Love Train’ home from Glasgow.Jim readily admits that he ... Leer más

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The autobiography of a pioneer in travel PRIn Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR.Along the way he tells us about his life as a mummy’s boy and his forbidden gay encounters on the ‘Love Train’ home from Glasgow.Jim readily admits that he
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Single Husbands

How to Get Free Publicity

Business-to-Business Marketing

The Oxford Handbook of Corporate Reputation

Mastering the New Media Landscape

InDesign Ebook Conversions

Reviews Sell Books

Handbook of Niche Marketing

Productive Reflection at Work

Public Relations Research Annual

Very Private and Public Relations

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