Investigación en Marketing y ventas & Negocios y finanzas eBooks

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

de Seth Godin ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Leer más

$8.99 USD

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1
... Leer más
Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

de Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Leer más

$3.99 USD

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... Leer más
Revenge of the Tipping Point

Overstories, Superspreaders, and the Rise of Social Engineering

de Malcolm Gladwell ...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the ... Leer más

$15.99 USD

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the
... Leer más
The Consumer Insights Handbook

Unlocking Audience Research Methods

de Danielle Sarver Coombs ...

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic ... Leer más

$55.99 USD

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic
... Leer más
Marketing Is Dead, Long Live Marketing

Discover the emerging marketing landscape, build effective strategies, and set your business up for success

de Ryan Flannagan ...

Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions.In Marketing Is Dead, Long Live Marketing author Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how ... Leer más

$13.99 USD

Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions.In Marketing Is Dead, Long Live Marketing author Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how
... Leer más
Customer Visits: Building a Better Market Focus

Building a Better Market Focus

de Edward F. McQuarrie ...

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, ... Leer más

$91.99 USD

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples,
... Leer más
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

de Editorial DataGroup ...

Series Libro 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Leer más

$104.99 USD o gratis con Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Leer más
Divining Desire

Focus Groups and the Culture of Consultation

de Liza Featherstone ...

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to ... Leer más

$8.99 USD

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to
... Leer más
Data Driven Marketing For Dummies

de David Semmelroth ...

Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For ... Leer más

$16.00 USD

Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For
... Leer más
Surveys That Work

A Practical Guide for Designing and Running Better Surveys

de Caroline Jarrett ...

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have. ... Leer más

$41.99 USD

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
... Leer más
The Tipping Point

How Little Things Can Make a Big Difference

de Malcolm Gladwell ...

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... Leer más

$11.99 USD

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small
... Leer más
The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

de David Aaker ...

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Leer más

$10.99 USD o gratis con Kobo Plus

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker
... Leer más
Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

de Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Leer más

Gratis

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
... Leer más
The Hacking of the American Mind

The Science Behind the Corporate Takeover of Our Bodies and Brains

de Robert H. Lustig ...

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... Leer más

$11.99 USD

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive
... Leer más
The Irrational Bundle

Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty

de Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Leer más

$29.99 USD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Leer más
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

de Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

$20.99 USD

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Leer más
Davos Man

How the Billionaires Devoured the World

de Peter S. Goodman ...

A San Francisco Chronicle Bestseller • An NPR Best Book of the YearThe New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos“Excellent. A powerful ... Leer más

$8.99 USD

A San Francisco Chronicle Bestseller • An NPR Best Book of the YearThe New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos“Excellent. A powerful
... Leer más
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

de Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

$15.99 USD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Leer más
Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

de Akshay Desai ...

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Leer más

Gratis

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social
... Leer más
The Honest Truth About Dishonesty

How We Lie to Everyone--Especially Ourselves

de Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Leer más

$7.99 USD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Leer más
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

de Al Ries, Jack Trout ...

$13.99 USD
The Alter Ego Effect

The Power of Secret Identities to Transform Your Life

de Todd Herman ...

Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And ... Leer más

$21.99 USD

Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And
... Leer más
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

$8.99 USD
Change by Design, Revised and Updated

How Design Thinking Transforms Organizations and Inspires Innovation

de Tim Brown ...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.The myth of innovation is that ... Leer más

$18.49 USD

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.The myth of innovation is that
... Leer más

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