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The Elements of Eloquence

Secrets of the Perfect Turn of Phrase

de Mark Forsyth ...

From the #1 international bestselling author of The Etymologicon and The Horologicon comes an education in the art of articulation, from the King James Bible to Katy Perry…From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.In ... Leer más

$9.99 USD

From the #1 international bestselling author of The Etymologicon and The Horologicon comes an education in the art of articulation, from the King James Bible to Katy Perry…From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.In
... Leer más
Burn the Haystack

Decode Dating, Torch the Duds, and Make Room for Men Who Matter

de Jennie Young, PhD ...

USA TODAY AND NATIONAL INDIE BESTSELLER!It’s time for a dating revolution!How do you find a needle in a haystack? You burn the haystack to the ground.Among Dr. Jennie Young’s legion of fans, the “needle” is a long-term, committed partner and the “haystack” is the group of men available to date. So often women are advised to “give the guy a chance,” to take seriously men whose app bios tell women ... Leer más

$14.99 USD

USA TODAY AND NATIONAL INDIE BESTSELLER!It’s time for a dating revolution!How do you find a needle in a haystack? You burn the haystack to the ground.Among Dr. Jennie Young’s legion of fans, the “needle” is a long-term, committed partner and the “haystack” is the group of men available to date. So often women are advised to “give the guy a chance,” to take seriously men whose app bios tell women
... Leer más
The Shape of Ancient Thought

Comparative Studies in Greek and Indian Philosophies

de Thomas McEvilley ...

Spanning thirty years of intensive research, this book proves what many scholars could not explain: that today’s Western world must be considered the product of both Greek and Indian thought-Western and Eastern philosophies.Thomas McEvilley explores how trade, imperialism, and migration currents allowed cultural philosophies to intermingle freely throughout India, Egypt, Greece, and the ancient ... Leer más

$33.99 USD

Spanning thirty years of intensive research, this book proves what many scholars could not explain: that today’s Western world must be considered the product of both Greek and Indian thought-Western and Eastern philosophies.Thomas McEvilley explores how trade, imperialism, and migration currents allowed cultural philosophies to intermingle freely throughout India, Egypt, Greece, and the ancient
... Leer más
Win Every Argument

The Art of Debating, Persuading, and Public Speaking

de Mehdi Hasan ...

NEW YORK TIMES BESTSELLERAudie Award FinalistAn Amazon best business and leadership book of 2023Win Every Argument shows how anyone can communicate with confidence, rise above the tit for tats on social media, and triumph in a successful and productive debate in the real world.MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and... ... Leer más

$12.99 USD

NEW YORK TIMES BESTSELLERAudie Award FinalistAn Amazon best business and leadership book of 2023Win Every Argument shows how anyone can communicate with confidence, rise above the tit for tats on social media, and triumph in a successful and productive debate in the real world.MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and...
... Leer más
A Story is a Deal

How to use the science of story to motivate and persuade

de Will Storr ...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo... ... Leer más

$12.99 USD

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo...
... Leer más
為什麼頂尖商學院要教說話？：運用哈佛教授高效對話四法則，最短時間翻轉你的人生與職涯

Talk: The Science of Conversation and the Art of Being Ourselves

de 艾莉森．伍德．布魯克斯（Alison Wood Brooks） ...

Traducido por 謝慈 ...

Series series GOLDEN BRAIN
**★****說話人人都會，但「把話說好」才是真本事！**★用本書，成為真正會說話、敢說話，讓人願意聽你說話的人哈佛最受歡迎的對話課，上千名學生搶修、企業內訓指定教材——首度完整公開！《重啟人生》作者亞瑟・布魯克斯、《恆毅力》作者安琪拉・達克沃斯眾多重量級作家一致推薦「說好」！一句話能帶來信任，也可能瞬間冰封關係。我們花一輩子說話，卻不見得知道：「怎麼說才會有人願意聽？」「我是不是說錯話了？」「怎麼又冷場了……」「我只是想表達自己，為什麼聽起來像是在吵架？」這些情境，你是不是再熟悉不過？我們每天花大量時間在對話中，開會、交友、道歉、提案、安慰別人，卻時常覺得自己「說不好」——不是... ... Leer más

$10.99 USD

**★****說話人人都會，但「把話說好」才是真本事！**★用本書，成為真正會說話、敢說話，讓人願意聽你說話的人哈佛最受歡迎的對話課，上千名學生搶修、企業內訓指定教材——首度完整公開！《重啟人生》作者亞瑟・布魯克斯、《恆毅力》作者安琪拉・達克沃斯眾多重量級作家一致推薦「說好」！一句話能帶來信任，也可能瞬間冰封關係。我們花一輩子說話，卻不見得知道：「怎麼說才會有人願意聽？」「我是不是說錯話了？」「怎麼又冷場了……」「我只是想表達自己，為什麼聽起來像是在吵架？」這些情境，你是不是再熟悉不過？我們每天花大量時間在對話中，開會、交友、道歉、提案、安慰別人，卻時常覺得自己「說不好」——不是...
... Leer más
Plain Style

A Guide to Written English

de Christopher Lasch ...

Plain Style is an amusing and instructive guide to written English by the late Christopher Lasch, author of The Culture of Narcissism, The True and Only Heaven, and many other memorable works of American history and social criticism. Written for the benefit of the students at the University of Rochester, where Lasch taught from 1970 until his death in 1994, it quickly established itself in ... Leer más

$14.99 USD

Plain Style is an amusing and instructive guide to written English by the late Christopher Lasch, author of The Culture of Narcissism, The True and Only Heaven, and many other memorable works of American history and social criticism. Written for the benefit of the students at the University of Rochester, where Lasch taught from 1970 until his death in 1994, it quickly established itself in
... Leer más
How to Think Like Plato and Speak Like Cicero

Ancient Wisdom, #6

de Neel Burton ...

Series Libro 6 - Ancient Wisdom
Think clearly. Speak persuasively. Make better arguments.Finalist, The Independent Author Network 2025 Book AwardsWhy do intelligent people lose arguments? Why do bad ideas spread faster than good ones? And why is it that being right is often not enough?The ancient Greeks and Romans wrestled with these same questions more than two thousand years ago. Their answers remain as relevant today as ever ... Leer más

$12.99 USD o gratis con Kobo Plus

Think clearly. Speak persuasively. Make better arguments.Finalist, The Independent Author Network 2025 Book AwardsWhy do intelligent people lose arguments? Why do bad ideas spread faster than good ones? And why is it that being right is often not enough?The ancient Greeks and Romans wrestled with these same questions more than two thousand years ago. Their answers remain as relevant today as ever
... Leer más
Watching My Language:

Adventures in the Word Trade

de William Safire ...

America's most entertaining language maven is back with more words to live by in his latest exploration of hot catchphrases, syntactical controversies, and other matters of national linguistic importance.Before you scratch that seven-year-itch, you might want to know where it came from. And before someone blurts, "You just don't get it," perhaps you should consult the Pulitzer Prize winning ... Leer más

$14.99 USD

America's most entertaining language maven is back with more words to live by in his latest exploration of hot catchphrases, syntactical controversies, and other matters of national linguistic importance.Before you scratch that seven-year-itch, you might want to know where it came from. And before someone blurts, "You just don't get it," perhaps you should consult the Pulitzer Prize winning
... Leer más
I Is an Other

The Secret Life of Metaphor and How It Shapes the Way We See the World

de James Geary ...

The New York Times bestselling author examines how metaphors influence every aspect of our lives, from art to medicine, psychology to the stock market.Metaphor is much more than a mere literary device. Often hiding in plain sight, it is a critical aspect of how humans think and communicate. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology ... Leer más

$15.19 USD o gratis con Kobo Plus

The New York Times bestselling author examines how metaphors influence every aspect of our lives, from art to medicine, psychology to the stock market.Metaphor is much more than a mere literary device. Often hiding in plain sight, it is a critical aspect of how humans think and communicate. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology
... Leer más
Word Hero

A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

de Jay Heinrichs ...

Yes, it’s true: you can learn how to be a verbal wizard!Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some ... Leer más

$13.99 USD

Yes, it’s true: you can learn how to be a verbal wizard!Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some
... Leer más
Soundwriting

A Guide to Making Audio Projects

de Tanya K. Rodrigue, Kyle D. Stedman ...

Written in an encouraging and accessible way, this unique textbook is about how to compose with sound—how to make powerful podcast episodes, audio essays, personal narratives, and audio documentaries. Using ideas and language from rhetoric and writing studies as well as the authors’ extensive personal experiences with soundwriting, this book teaches new and more experienced soundwriters how to ... Leer más

$25.99 USD

Written in an encouraging and accessible way, this unique textbook is about how to compose with sound—how to make powerful podcast episodes, audio essays, personal narratives, and audio documentaries. Using ideas and language from rhetoric and writing studies as well as the authors’ extensive personal experiences with soundwriting, this book teaches new and more experienced soundwriters how to
... Leer más
Understanding Humor through Communication

Why Be Funny, Anyway?

de John C. Meyer ...

Understanding Humor through Communication explores theories of humor origin as well as humor functions in human groups and societies through communication. A model of humor decision by individuals is detailed, followed by humor’s emergence in communication. Elements of humor sources (incongruity, superiority, and relief), humor intent (comic or tragic perspectives), and humor perception (ego ... Leer más

$44.99 USD

Understanding Humor through Communication explores theories of humor origin as well as humor functions in human groups and societies through communication. A model of humor decision by individuals is detailed, followed by humor’s emergence in communication. Elements of humor sources (incongruity, superiority, and relief), humor intent (comic or tragic perspectives), and humor perception (ego
... Leer más
Kenneth Burke + The Posthuman

Edición de Chris Mays, Nathaniel A. Rivers, Kellie Sharp-Hoskins ...

Series series RSA Series in Transdisciplinary Rhetoric
While rhetoric as a discipline is firmly planted in humanism and anthropology, posthumanism seeks to leave the human behind. This highly original examination of Kenneth Burke’s thought grapples with these ostensibly contradictory concepts as opportunities for invention, revision, and, importantly, transdisciplinary knowledge making.Rather than simply mapping posthumanist rhetorics onto Burke’s ... Leer más

$27.99 USD

While rhetoric as a discipline is firmly planted in humanism and anthropology, posthumanism seeks to leave the human behind. This highly original examination of Kenneth Burke’s thought grapples with these ostensibly contradictory concepts as opportunities for invention, revision, and, importantly, transdisciplinary knowledge making.Rather than simply mapping posthumanist rhetorics onto Burke’s
... Leer más
Writing the Mind Alive

The Proprioceptive Method for Finding Your Authentic Voice

de Linda Trichter Metcalf Ph.D. ...

Discover the revolutionary writing practice that can transform your life!In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms. They ... Leer más

$13.99 USD

Discover the revolutionary writing practice that can transform your life!In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms. They
... Leer más
Rational Rhetoric

The Role of Science in Popular Discourse

de David J. Tietge ...

David J. Tietge examines the place and influence of scientific discourse in the popular consciousness of contemporary American society, offering critical strategies for recognizing, decoding, and understanding scientific language as it is used by both scientific and a-scientific agents and agencies. ... Leer más

$14.99 USD o gratis con Kobo Plus

David J. Tietge examines the place and influence of scientific discourse in the popular consciousness of contemporary American society, offering critical strategies for recognizing, decoding, and understanding scientific language as it is used by both scientific and a-scientific agents and agencies.
... Leer más
Audio For Authors

Audiobooks, Podcasting, And Voice Technologies

de Joanna Penn ...

Series Libro 11 - Books for Writers
Do you want to create, publish and market your audiobooks?Are you ready to use podcasting to grow your author brand and reach more readers with your books?Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. ... Leer más

$9.99 USD o gratis con Kobo Plus

Do you want to create, publish and market your audiobooks?Are you ready to use podcasting to grow your author brand and reach more readers with your books?Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers.
... Leer más
The Tyranny of Public Discourse

Abraham Lincoln's Six-Element Antidote for Meaningful and Persuasive Writing

de David Hirsch, Dan Van Haften ...

"The ultimate teacher of fact-based, reasoned rhetoric . . . A nice dose of American history makes learning the groundbreaking technique fun." —Nerida F. Ellerton and McKenzie A. Clements, authors on writings of Thomas Jefferson and Abraham LincolnAre you satisfied with the current state of public discourse? The almost unanimous response from people across the nation is a loud and emphatic "No! ... Leer más

$12.99 USD o gratis con Kobo Plus

"The ultimate teacher of fact-based, reasoned rhetoric . . . A nice dose of American history makes learning the groundbreaking technique fun." —Nerida F. Ellerton and McKenzie A. Clements, authors on writings of Thomas Jefferson and Abraham LincolnAre you satisfied with the current state of public discourse? The almost unanimous response from people across the nation is a loud and emphatic "No!
... Leer más
All We Say

The Battle for American Identity: A History in 15 Speeches

de Ben Rhodes ...

**NEW YORK TIMES BESTSELLER • What does it mean to be American? Who gets to decide? This sweeping history of the United States told through fifteen speeches relives the battle over American identity, from a New York Times bestselling author and one of President Barack Obama’s former speechwriters.“At a time of moral and political drift, Ben Rhodes reminds us what American greatness actually sounds ... Leer más

$14.99 USD

**NEW YORK TIMES BESTSELLER • What does it mean to be American? Who gets to decide? This sweeping history of the United States told through fifteen speeches relives the battle over American identity, from a New York Times bestselling author and one of President Barack Obama’s former speechwriters.“At a time of moral and political drift, Ben Rhodes reminds us what American greatness actually sounds
... Leer más
An Illustrated Book of Bad Arguments

Learn the Lost Art of Making Sense

de Ali Almossawi ...

Series series Bad Arguments
“This short book makes you smarter than 99% of the population. . . . The concepts within it will increase your company’s ‘organizational intelligence.’. . . It’s more than just a must-read, it’s a ‘have-to-read-or-you’re-fired’ book.”—Geoffrey James, INC.comFrom the author of An Illustrated Book of Loaded Language, here’s the antidote to fuzzy thinking, with furry animals!Have you read (or ... Leer más

$10.99 USD

“This short book makes you smarter than 99% of the population. . . . The concepts within it will increase your company’s ‘organizational intelligence.’. . . It’s more than just a must-read, it’s a ‘have-to-read-or-you’re-fired’ book.”—Geoffrey James, INC.comFrom the author of An Illustrated Book of Loaded Language, here’s the antidote to fuzzy thinking, with furry animals!Have you read (or
... Leer más
Thinking Critically about Media and Politics

de Donald Lazere ...

This book offers a critical introduction to the media as well as a “self defense” against the “spin” of politicians, advertising, and assorted propagandists. Its interdisciplinary application of principles of critical thinking and argumentative rhetoric can be incorporated into a diverse range of college courses, including communication, journalism, rhetoric, and media criticism.Lazere offers a ... Leer más

$57.99 USD

This book offers a critical introduction to the media as well as a “self defense” against the “spin” of politicians, advertising, and assorted propagandists. Its interdisciplinary application of principles of critical thinking and argumentative rhetoric can be incorporated into a diverse range of college courses, including communication, journalism, rhetoric, and media criticism.Lazere offers a
... Leer más
The Battles of Texas

Adjuncts, Composition, and Culture Wars at UT Austin

de Nate Kreuter, Mark Garrett Longaker ...

The 1980s were a consequential decade for universities. The marketization of higher education, the adjunctification of labor, and culture wars over curriculum transformed the landscape in a short period of time. The Battles of Texas traces the lived consequences of this upheaval by focusing on one influential institution: the writing program at the University of Texas at Austin.Drawing from ... Leer más

$18.99 USD

The 1980s were a consequential decade for universities. The marketization of higher education, the adjunctification of labor, and culture wars over curriculum transformed the landscape in a short period of time. The Battles of Texas traces the lived consequences of this upheaval by focusing on one influential institution: the writing program at the University of Texas at Austin.Drawing from
... Leer más
Penn Statements, Vol. 40

Student Compositions from the Program in Writing and Rhetoric

Edición de Alex Sibo, Tyler Arsuaga ...

Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles. ... Leer más

$18.99 USD

Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles.
... Leer más
The Mother Tongue

English and How it Got that Way

de Bill Bryson ...

“Vastly informative and vastly entertaining…A scholarly and fascinating book.” —Los Angeles TimesWith dazzling wit and astonishing insight, Bill Bryson explores the remarkable history, eccentricities, resilience and sheer fun of the English language.From the first descent of the larynx into the throat (why you can talk but your dog can’t), to the fine lost art of swearing, Bryson explores English ... Leer más

$13.99 USD

“Vastly informative and vastly entertaining…A scholarly and fascinating book.” —Los Angeles TimesWith dazzling wit and astonishing insight, Bill Bryson explores the remarkable history, eccentricities, resilience and sheer fun of the English language.From the first descent of the larynx into the throat (why you can talk but your dog can’t), to the fine lost art of swearing, Bryson explores English
... Leer más

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