Industrial en Marketing y ventas & Negocios y finanzas eBooks

El Desafío del Marketing para Empresas Industriales

Conceptos y prácticas avanzadas para comprender necesidades de los clientes, desarrollar la oferta e introducir productos técnicos

de Claudio Saavedra ...

• Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales• Presentación al marketing industrial desde un contexto técnico, objetivo y global• Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido• Protocolos de implementación basados en experiencia de terreno• Probadas y efectivas herramientas de uso práctico para ejecutivosEste ... Leer más

$69.90 USD

• Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales• Presentación al marketing industrial desde un contexto técnico, objetivo y global• Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido• Protocolos de implementación basados en experiencia de terreno• Probadas y efectivas herramientas de uso práctico para ejecutivosEste
... Leer más
The Effective Executive

The Definitive Guide to Getting the Right Things Done

de Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... Leer más

$14.99 USD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... Leer más
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

de Al Ries, Jack Trout ...

$13.99 USD
Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

de W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Leer más

$23.99 USD o gratis con Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... Leer más
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

$8.99 USD
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

de Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... Leer más

$19.49 USD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... Leer más
Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

de Mark Jeffery ...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ... Leer más

$19.00 USD

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing
... Leer más
Primal Storytelling

Marketing for Humans

de Anthony L. Butler ...

"I woke up to my mother's screams"These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.Two years into running his own digital agency, Butler was stunned when a new client ... Leer más

$9.99 USD

"I woke up to my mother's screams"These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.Two years into running his own digital agency, Butler was stunned when a new client
... Leer más
The Fall of Advertising and the Rise of PR

de Al Ries, Laura Ries ...

$8.99 USD
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

de Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Leer más

$14.49 USD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... Leer más
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

de Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... Leer más

$10.99 USD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... Leer más
Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

de W. Chan Kim, Renée A. Mauborgne ...

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is ... Leer más

$35.99 USD o gratis con Kobo Plus

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is
... Leer más
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

de John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Leer más

Gratis

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Leer más
B2B Brands

The playbook for how to build a B2B brand your customers will love

de Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... Leer más

$21.82 USD o gratis con Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... Leer más
The Science of Getting Rich

de Wallace D. Wattles ...

As featured in the bestselling book The Secret, here is the landmark guide to wealth creation republished with the classic essay “How to Get What You Want.” Wallace D. Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries ... Leer más

$0.99 USD

As featured in the bestselling book The Secret, here is the landmark guide to wealth creation republished with the classic essay “How to Get What You Want.” Wallace D. Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries
... Leer más
Industry X.0

Realizing Digital Value in Industrial Sectors

de Eric Schaeffer ...

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Leer más

$37.99 USD

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by
... Leer más
Secrets From The Street: Reveals How To Become A Manufacturers Rep;

How To Begin An Industrial Sales Career As An Independent Manufacturers Rep Or Salaried Rep

de Walter Nussbaum, Jr. ...

What ”Secrets From The Street” delivers. “Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability.” Walt’s sales methods aren’t garnered from ... Leer más

$7.95 USD

What ”Secrets From The Street” delivers. “Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability.” Walt’s sales methods aren’t garnered from
... Leer más
Business-to-Business Marketing

A step-by-step guide

de Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

$9.99 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Leer más
Crush It with Social Media Marketing: Discover Top Entrepreneur Viral Network and SEO Strategies for YouTube, Instagram, Facebook, Twitter While Advertising Your Personal Brand and Business

de Donald Reammsei ...

Are you looking to take your business to new heights with the up to date social media marketing strategies?Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms to create repeatable business systems that automatically generate customers?Social media marketing is one the key difference maker between a ... Leer más

$2.99 USD o gratis con Kobo Plus

Are you looking to take your business to new heights with the up to date social media marketing strategies?Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms to create repeatable business systems that automatically generate customers?Social media marketing is one the key difference maker between a
... Leer más
The Book Marketing Audit

de Kilby Blades ...

Series Libro 1 - Six Figure Author Guides
Does it feel like you’ve tried everything to market your book and you’re not selling the number you want? Have you read countless how-to articles and bought expensive courses promising a kick in sales? Most book marketing advice is imitation-based and rigid. It makes bold assumptions about your brand. And it might not align at all to your library, resources or career stage.The Book Marketing Audit ... Leer más

$4.99 USD o gratis con Kobo Plus

Does it feel like you’ve tried everything to market your book and you’re not selling the number you want? Have you read countless how-to articles and bought expensive courses promising a kick in sales? Most book marketing advice is imitation-based and rigid. It makes bold assumptions about your brand. And it might not align at all to your library, resources or career stage.The Book Marketing Audit
... Leer más
Admen, Mad Men, and the Real World of Advertising

Essential Lessons for Business and Life

de Dave Marinaccio ...

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new ... Leer más

$14.99 USD

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new
... Leer más
Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

de W. Chan Kim, Renée A. Mauborgne ...

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.”Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of ... Leer más

$28.99 USD o gratis con Kobo Plus

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.”Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of
... Leer más
The Invisible Touch

The Four Keys to Modern Marketing

de Harry Beckwith ...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. ... Leer más

$9.99 USD

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
... Leer más
The Revenue Operations Manual

How to Build a High-Growth, Predictable and Scalable Business

de Laura Adint, Sean Lane ...

WINNER: Axiom Business Book Award 2025 - Bronze Medal, SalesDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & MarketingGrowing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and ... Leer más

$35.99 USD

WINNER: Axiom Business Book Award 2025 - Bronze Medal, SalesDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & MarketingGrowing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and
... Leer más

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