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Audiolibros de Investigación

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  • Audiolibro

    The Tipping Point

    How Little Things Can Make a Big Difference

    de Malcolm Gladwell ...
    Narrado por Malcolm Gladwell ...

    Completo

    8 hora 34 minutos

    From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... Leer más

    $24.99 USD

  • Audiolibro

    Revenge of the Tipping Point

    Overstories, Superspreaders, and the Rise of Social Engineering

    de Malcolm Gladwell ...
    Narrado por Malcolm Gladwell ...

    Completo

    8 hora 25 minutos

    Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the ... Leer más

    $24.99 USD

  • Audiolibro

    Treasure Hunt

    Inside the Mind of the New Consumer

    de Michael J. Silverstein, John Butman ...
    Narrado por John H. Mayer ...

    Completo

    9 hora 19 minutos

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Leer más

    $15.99 USD

  • Audiolibro

    Defining Your Brand and Creating a Powerful Online Presence

    How to Drive Traffic to You!

    de Gail Kasper ...
    Narrado por Gail Kasper ...

    Completo

    40 minutos

    Progressive marketing strategies are a must to increase company exposure and revenues! Specifically designed for new entrepreneurs, this program is also excellent for any existing business owner struggling to step into the online age. Gail Kasper breaks down the process into simple, easy-to-do steps that will help you generate an online buzz, define your brand, and capitalize on the 7 essential ... Leer más

    $4.99 USD

  • Audiolibro

    Build Demand Before You Build Products

    The Smart Pre-Sale Validation Blueprint

    de Sybex Books ...
    Narrado por Digital Voice Archie G ...

    Completo

    5 hora 18 minutos

    This audiobook is narrated by a digital voice.The old way? Build it and hope someone buys. The smart way? Build the demand first.Build Demand Before You Build Products is the ultimate blueprint for pre-selling your ideas, validating your market, and making money before you even create. This is not theory—it’s strategy, backed by real results from creators and entrepreneurs who stopped guessing and ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Marketing Mix

    Master the 4 Ps of marketing

    de 50minutes ...
    Narrado por Sara Wright ...
    Series Audiolibro 8 - Management & Marketing

    Completo

    29 minutos

    Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of ... Leer más

    $27.99 USD o gratis con Kobo Plus

  • Audiolibro

    Operational Performance Insights

    Applying operational assessment methods to strengthen productivity and organizational planning processes

    de Dylan J. Montrose ...
    Narrado por S. L. Powell ...

    Completo

    1 horas 12 minutos

    Operational Performance Insights is a practical guide for understanding how organizations can improve efficiency, strengthen processes, and support better decision-making through thoughtful performance evaluation. In today's competitive business environment, achieving consistent results requires more than hard work—it requires measuring performance, identifying opportunities for improvement, and ... Leer más

    $10.99 USD

  • Audiolibro

    The Illusion of Choice

    16½ psychological biases that influence what we buy

    de Richard Shotton ...
    Narrado por Simon Cole ...

    Completo

    4 hora 38 minutos

    **'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, ... Leer más

    $22.51 USD

  • Audiolibro

    Ramping Your Brand

    Get a Comprehensive Guide on All the Branding Essentials For Your Business

    de Gene Otis ...
    Narrado por Marcus Mulenga ...

    Completo

    14 minutos

    Ramping Your Brand: Get a Comprehensive Guide on All the Branding Essentials For Your BusinessWhen you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share, the more powerful your brand will become.There are many factors that go into ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Маркетинговые исследования: зачем нужны, как проводить и что для этого нужно

    de Арленко Надежда ...
    Narrado por Оксана Шокина ...
    Series series Бизнес тренды

    Completo

    6 hora 26 minutos

    Маркетинговые исследования помогают бизнесу определить новые направления развития, оценить эффективность стратегии, изучить целевую аудиторию, проанализировать конкурентов и следить за рыночными тенденциями. Есть мнение, что маркетинговые исследования — это дорого, сложно и малоэффективно. Из книги вы узнаете, как оптимизировать затраты на проведение исследований, какие методы лучше использовать ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • Audiolibro

    Managing Content Bundle, 2 in 1 Bundle

    How to Manage Content and The Profitable Content System

    de Maeve Bennett, Miles Rizzo ...
    Narrado por Marcus Mulenga ...

    Completo

    1 horas 23 minutos

    Managing Content Bundle: 2 in 1 Bundle, How to Manage Content and The Profitable Content SystemAny business needs a solid marketing plan in order to become a success. One of the ways to know that your marketing plan is effective is to make sure it is current or ahead of the curve. One of the most powerful things any business can add to their marketing strategy is content marketing. This is usually ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Audiolibro

    Библия интернет-маркетолога

    de Иван Барченков, Иван Барченков ...
    Narrado por Артем Быков ...
    Series series Школа интернет-маркетинга. Просто, эффективно, прибыльно

    Completo

    7 hora 34 minutos

    Настройка сквозной аналитики или ремаркетинг? Поисковое продвижение или модернизация сайта? А может, все сразу? Иван Барченков — сертифицированный эксперт по обучению рекламным продуктам Яндекс — структурирует все доступные инструменты диджитал-продвижения и дает базовые знания по их использованию. Его книга — это библия современного интернет-маркетолога. Она поможет разобраться: - как работают ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Brand Thinking

    Building Brands You Can Believe In

    de Allison J. Steinke, Haseon Park ...
    Narrado por Patricia Rodriguez ...

    Completo

    12 hora 17 minutos

    Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez.What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and ... Leer más

    $30.99 USD

  • Audiolibro

    Words That Sell

    de Harvey Fields ...
    Narrado por Marcus Mulenga ...

    Completo

    14 minutos

    Words That Sell: Learn How to Expertly Craft Your Messages With Marketable Words That Would Guarantee to SELL!In our everyday conversations, words have played an important role in the expression of emotions and desire. It cannot be downplayed how words can have such a profound effect on us because they have the ability to affect people’s emotions. It can ignite emotions such as anger, fear, ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Instagram Power Bundle: 2 in 1 Bundle,Instagram and Instagram Marketing

    de Dave M. Green, Mark Robertson ...
    Narrado por Matt Montanez, Nick Dolle ...

    Completo

    1 horas 29 minutos

    For millions of businesses across the world, Social Media has become the new way to generate more income. The multitude of users across various platforms means that huge audiences await large and small businesses alike. Most of us know all about Facebook and Twitter, but there is another rising star that is becoming popular as well.Did you know you can grow your business with Instagram Stories? ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Audiolibro

    Service Ecosystem, The: Transforming Organizations Through Blueprinting

    de Calliope Jane Snow ...
    Narrado por Digital Voice Mia G ...

    Completo

    2 hora 31 minutos

    This audiobook is narrated by a digital voice.With the ambition to empower businesses across various industries, this indispensable resource outlines the intricacies and benefits of implementing blueprinting strategies. Readers will embark on a journey, exploring how blueprinting offers a systematic approach to understanding and improving services, enabling organizations to optimize their ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Audiolibro

    SEO For Growth Bundle, 3 in 1 Bundle: Search Engine Optimization, Search Engines Data, and Deep Search

    de Jayson Krause, A.N. Drummond, and Augustin Norah ...
    Narrado por Marcus Mulenga ...

    Completo

    40 minutos

    SEO For Growth Bundle, 3 in 1 Bundle: Search Engine Optimization, Search Engines Data, and Deep SearchFor your business to thrive these days, it is necessary for it to have an online presence. Most people prefer to buy everything online now so it's crucial that you have a website for your business. But simply having a website is not enough. You have to make sure it will appear in search engines ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Audiolibro

    Growing Green: Practical Tips for Budgeting in Your Outdoor Oasis

    de Xyraen Valthix ...
    Narrado por Digital Voice Maxwell G ...

    Completo

    1 horas 26 minutos

    This audiobook is narrated by a digital voice.In this comprehensive guide, you will find invaluable advice on how to effectively plan and manage your gardening and outdoor living expenses. From selecting budget-friendly gardening supplies to maximizing the longevity of your outdoor furniture, this book covers all aspects of budgeting for your outdoor space. Discover how to prioritize your spending ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Audiolibro

    Content Planning

    de Aaron Nolan ...
    Narrado por Marcus Mulenga ...

    Completo

    8 minutos

    Content Planning: Discover the Best Content Marketing Methods and Strategies That Can Help Establish Your Brand and Help Your Business SucceedThis statement, "If you don't plan, you plan on failing," has been around forever. Though he may have never stated it, Benjamin Franklin is commonly credited for this phrase. No matter where it comes from, this phrase remains and is repeated endlessly ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Make More Money With Your Website Bundle, 2 in 1 Bundle

    de Soren Lewis, Kyle Slade ...
    Narrado por Marcus Mulenga ...

    Completo

    18 minutos

    Make More Money With Your Website Bundle, 2 in 1 Bundle: Turn Your Computer into a Money Machine, Ultimate Guide To Niche ResearchMaking money from your website can be actualized through a number of strategies that have been proven over the years. Monetizing your website is not a myth and is, therefore, doable for everyone so long as you are able to follow the simple and proven strategies for ... Leer más

    $13.99 USD o gratis con Kobo Plus

  • Audiolibro

    Finding Your Crack In The Market

    The Best Guide on How to Choose a Profitable Niche Market For Your Online Business Success

    de C.N. Lionel ...
    Narrado por Marcus Mulenga ...

    Completo

    11 minutos

    Finding Your Crack In The Market: The Best Guide on How to Choose a Profitable Niche Market For Your Online Business SuccessOne of your first steps to becoming a successful online entrepreneur is to pick a profitable niche. Luckily, there are thousands of niches out there that you can choose. Unfortunately, not all niches are profitable, and not all will appeal to you. However, here's how you can ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Sex Sells, Or Not: Sex in Advertising

    de Trevor Clinger ...
    Narrado por Robert MacNeill ...

    Completo

    17 minutos

    Explore the intriguing dynamics of using sex as a tool for marketing success in the business world with this captivating bestseller. Delve into the reasons behind its controversial yet attention-grabbing nature, and uncover why it has propelled numerous companies and industries to unprecedented heights of achievement. Authored by a seasoned business professional with a Bachelor's Degree in ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • Audiolibro

    Como criar uma startup: Um sistema prático para testar ideias, aprender com os clientes e construir aquilo de que as pessoas precisam

    de Raul Veiga ...
    Narrado por Raul Veiga ...

    Completo

    2 hora 17 minutos

    Transforme ideias inovadoras em startups reais com a validação de mercado, sem desperdiçar tempo e dinheiro. Ideal para ouvir no trajeto para o trabalho ou durante sessões de aprendizado focado, este guia prático substitui suposições românticas por um método apoiado em evidências. Pare de construir o que você acha brilhante e passe a focar naquilo que o público efetivamente quer resolver.O medo da ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    如何开创新市场：发掘新需求，跳出拥挤赛道实现增长

    de 罗瑞磊 ...
    Narrado por 罗瑞磊 ...

    Completo

    2 hora 40 minutos

    当同质化竞争与残酷的价格战彻底锁死企业的利润空间时，打破商业增长瓶颈的唯一出路，就是精准挖掘并转化那些未被满足的真实需求。无论你是深陷存量厮杀的创业者，还是苦寻新赛道的产品经理，这套基于商业逻辑的实战框架都能帮你迅速跳出内卷泥潭。告别盲目试错带来的资金损耗与焦虑感，你将获得一套在高度不确定的经济环境下依然奏效的理性破局策略。通过重塑客户调研的底层逻辑，你不仅能听懂消费者口是心非背后的真正渴望，更能在低风险的微型测试中，一步步将模糊的灵感打造成具有极高付费意愿的清晰产品。你将在本书中发现：识别现有赛道结构性限制的破局方法，精准拆解客户“不买、不用、不推荐”的深层动机。超越表面意见的深度访谈技巧，利用情境复盘与行为线索追踪，敏锐捕捉伪需求背后的核心痛点。高效转化商业灵感的机会筛选机制，帮你从杂乱的想法中锁定极具潜力的价值主张与交付方案。低风险、高回报的小规模试验蓝图，手把手教你测试真实付费意愿 ... Leer más

    $9.99 USD o gratis con Kobo Plus