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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    Narrado por Erik Singer ...

    Abreviado

    5 hora 53 minutos

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

    $12.95 USD

  • Audiolibro

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    7 hora 2 minutos

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $17.50 USD

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $17.50 USD

  • Audiolibro

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    9 hora 27 minutos

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

    $26.00 USD

  • Audiolibro

    Choose Your Captivity

    How Corporations Built Our Choices and Sold Our Freedom

    de Eli Cook ...

    Completo

    9 hora

    A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select fewChoice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or ... Leer más

    $22.00 USD

    PEDIDO ANTICIPADO

  • Audiolibro

    销售心理学:读懂客户的购买动机,更自信地销售

    de 谭贵松 ...
    Narrado por 谭贵松 ...

    Completo

    2 hora 20 minutos

    告别死记硬背的销售话术与令人焦虑的业绩压力,真正的高效转化源于精准洞察客户购买心理与底层决策逻辑。当你不再被买家表面上的拒绝理由牵着鼻子走,每一次沟通都会变得从容不迫。这是一套专为渴望突破职场瓶颈、摆脱成单焦虑的业务人群打造的实战指南。无论是通勤路上的自我提升,还是拜访客户前的心理建设,这段聆听体验将帮你重塑商业沟通的底层思维。你将学会用扎实的观察力取代主观臆测,在不施压、不操纵的前提下,建立一套可复用的高成交率话术框架。你将在本书中发现:• 透视买家内在世界的破冰策略:从需求痛点到信任评估,精准把握影响决策的隐性风向标。• 告别主观臆测的四步沟通法:通过观察、提问、倾听与核实,锁定客户未说出口的真实动机。• 化解异议与拒绝的防御机制:用同理心和专业度处理抗拒情绪,将沟通危机转化为成交契机。• 动机导向的价值传递技巧:基于客户核心诉求进行方案展示,让每一次报价都掷地有声。• ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    Narrado por Liza Seneca ...

    Completo

    21 hora 27 minutos

    Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... Leer más

    $35.00 USD

  • Audiolibro

    Comment concevoir des offres irrésistibles : Une méthode pratique pour créer de la valeur que les clients comprennent rapidement

    Narrado por Tanguy Chauveau ...

    Completo

    2 hora 31 minutos

    Passez d'une idée commerciale confuse à une proposition de valeur limpide que vos clients désirent instantanément. Idéal pour optimiser votre stratégie durant votre trajet matinal, ce guide audio vous offre une approche pragmatique et structurée. Oubliez les promesses vagues et apprenez à formuler un résultat net, concret et mesurable.Ressentez enfin la confiance de présenter un service dont les ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Psychologie de la vente : Décryptez les motivations des acheteurs et vendez avec plus d’assurance

    Narrado por Edouard Salaun ...

    Completo

    2 hora 22 minutos

    Maîtrisez la psychologie commerciale pour transformer les objections en accords et conclure vos ventes avec assurance. Idéal à écouter lors de vos trajets, ce guide vous plonge dans l'esprit de vos clients pour dépasser les simples suppositions. Fini le trac avant un rendez-vous décisif : adoptez une approche analytique et empathique qui renforce instantanément votre posture.Au-delà des méthodes ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    16 HUMAN DESIRES THAT MAKE PEOPLE BUY, THE

    Narrado por Reecejames Wideman ...

    Completo

    5 minutos

    Unlock the psychology behind every purchase you’ve ever made — and every purchase your customers will make next.In this powerful, fast-paced audiobook, Reecejames Wideman breaks down the 16 core human desires that drive all consumer behavior.Whether you’re a creator, entrepreneur, coach, or simply someone who wants to understand people better, this audiobook gives you the blueprint to influence ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Audiolibro

    Comment briller en société

    Narrado por Voix Numérique Fabien G ...
    Series Audiolibro 16 - Développement personnel et spiritualité

    Completo

    5 hora 16 minutos

    Ce livre audio est narré par une voix numérique.Briller en société n’est pas une question de superficialité ou de paraître, mais un art subtil mêlant confiance en soi, intelligence relationnelle et élégance comportementale. Ce livre vous guide pas à pas pour maîtriser les codes sociaux, créer des connexions authentiques, et laisser une impression mémorable en toutes circonstances.À travers des ... Leer más

    $2.00 USD o gratis con Kobo Plus

  • Audiolibro

    Too Much Information

    Understanding What You Don’t Want to Know

    Narrado por Tristan Morris ...

    Completo

    6 hora 1 minutos

    The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    Today Is The Day

    de OBOM A. BOWEN ...
    Narrado por Mark Bramhall ...

    Completo

    4 hora 53 minutos

    The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Audiolibro

    Psychology of Sales and Selling with Integrity and Confidence, The

    Narrado por Trevor Hawkins ...

    Completo

    1 horas 39 minutos

    Master the psychology of ethical selling and transform your fear of pushy tactics into authentic business growth. Whether you are an entrepreneur dreading your next pitch or a freelancer struggling with imposter syndrome, this empowering guide reveals how buyers actually make decisions. You can win clients and close deals without sacrificing your values or resorting to manipulative pressure.Shift ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    ¡Lo quiero!

    El poder del deseo mimético en el día a día

    de Luke Burgis ...
    Narrado por Miguel Vegas ...

    Completo

    9 hora 13 minutos

    Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de ... Leer más

    $10.07 USD

  • Audiolibro

    The High Roller Experience

    How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

    de David Norton ...

    Completo

    5 hora 19 minutos

    The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • Audiolibro

    Tilt

    Shifting Your Strategy from Products to Customers

    de Niraj Dawar ...
    Narrado por Walter Dixon ...

    Completo

    6 hora 1 minutos

    Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Leer más

    Antes $27.99 USD Ahora $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    新時代行銷魂!每個人都能成為關鍵性的銷售演講家:銷講如戲,展現絕佳演技,緩解緊張,激起購買欲望

    de 張振華 ...

    Completo

    40 minutos

    一場成功的銷售演講有哪些關鍵?從開場到成交,無所不包讓你的演講從一開始就令人驚豔全面提升銷售演講技巧高效獲得客戶信任【銷售演講心法】在這本書中,作者將探討銷售演講的過程中最為重要的心法和技巧,幫助讀者提升自己的銷售能力。第一章將從建立信任著手,探討如何與客戶建立良好的關係,讓他們願意聽取你的建議和產品介紹。信任是銷售演講的基石,只有建立了信任,客戶才會對你的產品或服務產生興趣。我們將分享一些建立信任的技巧,包括如何對客戶進行有效溝通,如何站在客戶的角度思考問題,以及如何適時提供有價值的資訊,讓客戶感受到你的專業和誠意。【因應不同客戶打造獨特銷售演講】本書另一個重要的主題是情境化銷售演講,作者將在其中一個章節詳細討論。情境化銷售演講是指根據客戶的需求和背景,量身打造最適合的銷售演講策略和方案。客戶都是獨一無二的,他們的需求和關注點也會有所不同,因此銷售人員需要具備靈活性和洞察力 ... Leer más

    $3.13 USD

  • Audiolibro

    営業の心理学:顧客の購買動機を読み解き、もっと自信を持って売る

    de 芹沢 大樹 ...
    Narrado por 芹沢 大樹 ...

    Completo

    2 hora 8 minutos

    強引な説得や小手先のテクニックを手放し、深い顧客心理の理解を通じて、押し売りの罪悪感なく営業の自信を取り戻す実践的なコミュニケーションメソッド。ノルマに追われる焦燥感や、商談前のプレッシャーを抱えるあなたのための、落ち着いて自分らしく価値を届ける対話のアプローチです。「興味はあるのに決断できない」という、商談の現場で誰もが直面する生々しい壁を、丁寧な観察と質問によって穏やかに越えていきます。相手を巧みに操作しようとする不自然なトークは、もう必要ありません。顧客の心の内にある本当の購買動機を一緒に探し出し、ためらいや不安に深く寄り添いながら、最高の解決策を提示するプロセスを体感してください。気まずい沈黙や焦りが伝わる瞬間さえも力に変え、あなた自身のスタイルに自然に溶け込む本質的な信頼構築のステップを鮮やかに解き明かします。本書で見つかること:• 専門用語に頼らず、観察と傾聴から ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Comprar para quien aspiras a ser: Separa tus sueños sobre quién quieres ser de tus decisiones de compra

    de Nadia García ...
    Narrado por Nadia García ...

    Completo

    2 hora 8 minutos

    Alcanza el consumo consciente y sana tus finanzas personales separando tus fantasías de transformación de tus compras. Muchas veces, adquirir un objeto esconde el deseo profundo de cambiar nuestra identidad o calmar la frustración diaria. Esta escucha reflexiva te invita a mirar esa brecha emocional de frente, ideal para acompañarte en tu trayecto hacia una mente más lúcida.A través de una ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Psicologia della vendita: Interpreta le motivazioni di chi acquista e vendi con più sicurezza

    Narrado por Ignazio Bortolotti ...

    Completo

    2 hora 16 minutos

    Sfrutta la psicologia della vendita per mappare le motivazioni di acquisto e chiudere accordi senza forzature. Perfetto da ascoltare durante il tragitto verso il prossimo cliente, questo approccio smonta il mito della persuasione aggressiva. Sostituirai lo stress del dover convincere a tutti i costi con un metodo pratico ed empatico.Quando capisci veramente i bisogni e i timori nascosti di chi hai ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Location is (Still) Everything

    The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

    de David R. Bell ...
    Narrado por Tom Parks ...

    Completo

    6 hora 38 minutos

    Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a ... Leer más

    $35.99 USD

  • Audiolibro

    Se og Hør-skandalen fra A-Z

    de Jonas Nyrup ...
    Narrado por Morten Rønnelund ...

    Completo

    8 hora 44 minutos

    SE OG HØR-SKANDALEN FRA A-Z er den saftige og spændende fortælling om den største medieskandale i Danmark nogensinde. Overvågning, sorte penge, afdækning af kendissers og royales indkøbsvaner, dramatiske anholdelser og afsløringer. Fortalt af en forfatter med adgang til både sigtede, politi, nøglejournalister, Se og Hør-ansatte og forlaget, der startede det hele.Læseren kommer helt tæt på sagens ... Leer más

    $21.36 USD