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Digital Studies eBook Series

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  • The Platformisation of Consumer Culture

    A Digital Methods Guide

    by Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi ...
    Series series Digital Studies
    This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital ... Read more

    $56.99 USD