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Detrás de una Estrella

El arte de tomar buenas decisiones. El método de Demetrio Carceller Arce que multiplicó Damm por diez

by Fernando Trías de Bes ...

Series series Deusto
La historia empresarial que transformó una cerveza local en un gigante internacionalDetrás de una Estrella narra cómo una pequeña empresa catalana, dedicada exclusivamente a la cerveza, ligada a un solo producto y a su territorio, se transforma en un gran grupo internacional de bebidas que, en 25 años, multiplica por diez su tamaño.Éste no es libro pensado solo para directivos o para lectores del ... Read more

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La historia empresarial que transformó una cerveza local en un gigante internacionalDetrás de una Estrella narra cómo una pequeña empresa catalana, dedicada exclusivamente a la cerveza, ligada a un solo producto y a su territorio, se transforma en un gran grupo internacional de bebidas que, en 25 años, multiplica por diez su tamaño.Éste no es libro pensado solo para directivos o para lectores del
... Read more

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