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Ítélj elsőre!

by Chip Kidd ...

Sokszor halljuk: »A látszat csal! Ne ítélj elsőre!« Mégis így teszünk, mert vizuális kultúrában élünk, és az agyunk azonnal reagál arra, amit látunk. De nem az a fontos, hogy ítélkezünk-e, hanem az, hogy hogyan ítélkezünk. Intelligensen? Empátiával? Együtt érzőn?Chip Kidd, az elismert grafikus, hétköznapi tárgyak és élmények bemutatásával felfedi a formatervezői döntések mögött megbújó titkokat. ... Read more

$5.07 USD or Free with Kobo Plus

Sokszor halljuk: »A látszat csal! Ne ítélj elsőre!« Mégis így teszünk, mert vizuális kultúrában élünk, és az agyunk azonnal reagál arra, amit látunk. De nem az a fontos, hogy ítélkezünk-e, hanem az, hogy hogyan ítélkezünk. Intelligensen? Empátiával? Együtt érzőn?Chip Kidd, az elismert grafikus, hétköznapi tárgyak és élmények bemutatásával felfedi a formatervezői döntések mögött megbújó titkokat.
... Read more

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