International in Marketing & Sales & Business & Finance eBooks

Where Does My Stuff Come From?

The Powerful Economics Behind Global Supply Chains

by Willy Shih ...

Almost nothing is made where you think it isWhere Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor with 28 years of hands-on experience at IBM, Digital Equipment Corporation, and Eastman Kodak, this ... Read more

$18.00 USD

Almost nothing is made where you think it isWhere Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor with 28 years of hands-on experience at IBM, Digital Equipment Corporation, and Eastman Kodak, this
... Read more
What's Wrong with China

by Paul Midler ...

What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This book will be hated by the commissars, because it is a triumph of analysis and good sense.—PAUL THEROUXI sure wish I’d read this book before heading to China ... Read more

$15.00 USD

What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This book will be hated by the commissars, because it is a triumph of analysis and good sense.—PAUL THEROUXI sure wish I’d read this book before heading to China
... Read more
International Marketing

by Barbara Czarnecka, Daniel W. Baack, Donald E. Baack ...

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing ... Read more

$98.99 USD

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing
... Read more
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to ... Read more

$11.99 USD

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to
... Read more
How to Make Money Writing Fiction

How to Make a Living Writing, #1

by Nick Hoff ...

Series Book 1 - How to Make a Living Writing
Quit your job in the next 90 days and make 6 figures or more writing bestselling fiction books even if you hate marketing and sales.Have you always dreamt of being a bestselling fiction author, but don't know how to make money writing fiction or how to find the readers for your book and sell your books?Then you're absolutely in the right place.You see, I was in your situation.When I first ... Read more

Free

Quit your job in the next 90 days and make 6 figures or more writing bestselling fiction books even if you hate marketing and sales.Have you always dreamt of being a bestselling fiction author, but don't know how to make money writing fiction or how to find the readers for your book and sell your books?Then you're absolutely in the right place.You see, I was in your situation.When I first
... Read more
Online Business

Guide about successful career on internet

by Nauman Ashraf ...

Thanks for your visit. You can also get my ebooks with special discounts herehttps://www.seoclerk.com/ebook/913976/I-will-send-you-10-ebooks-on-your-desired-topicsThis guide book is mainly focused on the use of internet for making money while working from home. There are many chapters in this guide book and these are helpful with amazing tips and tricks so that the reader can start online business ... Read more

$1.00 USD or Free with Kobo Plus

Thanks for your visit. You can also get my ebooks with special discounts herehttps://www.seoclerk.com/ebook/913976/I-will-send-you-10-ebooks-on-your-desired-topicsThis guide book is mainly focused on the use of internet for making money while working from home. There are many chapters in this guide book and these are helpful with amazing tips and tricks so that the reader can start online business
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

$7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Read more
Ice to the Eskimos

How to Market a Product Nobody Wants

by Jon Spoelstra ...

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't ... Read more

$8.99 USD

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't
... Read more
Thai Tiger

by Nim Stant ...

The business world is a jungle. Fast. Fierce. Unforgiving. One wrong move and someone hungrier takes your place. If you don't define yourself, the world will do it for you-and the story it writes won't be in your favor.In Thai Tiger, entrepreneur and global media leader Nim Stant delivers a raw, unfiltered look at what it truly takes to rise in life and business. Born and raised in Thailand, she ... Read more

$0.99 USD

The business world is a jungle. Fast. Fierce. Unforgiving. One wrong move and someone hungrier takes your place. If you don't define yourself, the world will do it for you-and the story it writes won't be in your favor.In Thai Tiger, entrepreneur and global media leader Nim Stant delivers a raw, unfiltered look at what it truly takes to rise in life and business. Born and raised in Thailand, she
... Read more
INTERNET MARKETING FOR SMALL BUSINESS

distinctive steps to Profitable Marketing

by T.O. Falana ...

The internet has brought huge potentials for small business owners.Here is a guide for small business owners to help in the actualization of marketing goals and also reduce needless spending. ... Read more

Free

The internet has brought huge potentials for small business owners.Here is a guide for small business owners to help in the actualization of marketing goals and also reduce needless spending.
... Read more
Michael Jordan and the New Global Capitalism

by Walter LaFeber ...

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time.With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to ... Read more

$15.99 USD

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time.With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to
... Read more
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

by Terri Morrison, Wayne A. Conaway ...

How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse ... Read more

$17.99 USD

How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse
... Read more
Breakthrough Marketing at no Cost

For Global Success

by Robin Beck, Nadine May ...

Would you like to learn a whole bunch of insider tricks and tools to market your book (or actually any other product or service) at nil cost to you? The book that you have spent so much time creating and perfecting will simply not be getting out into the world unless you begin to practice these fun marketing exercises and we have proved that it needn’t cost you money, just time that you will love ... Read more

Free

Would you like to learn a whole bunch of insider tricks and tools to market your book (or actually any other product or service) at nil cost to you? The book that you have spent so much time creating and perfecting will simply not be getting out into the world unless you begin to practice these fun marketing exercises and we have proved that it needn’t cost you money, just time that you will love
... Read more
Poorly Made in China

An Insider's Account of the China Production Game

by Paul Midler ...

An insider reveals what can—and does—go wrong when companies shift production to ChinaIn this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers ... Read more

$10.00 USD

An insider reveals what can—and does—go wrong when companies shift production to ChinaIn this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers
... Read more
Don & Nancy Failla Own Your Life

45 Second Presentation That Will Change Your Life

by Don Failla ...

Series series Own Your Life
Don & Nancy Failla - Own Your Life Success ProgramThe teachings in this book is what “cracked the code” for Don & Nancy Failla to build a duplicable organization to over 1,00,000 people. As Don said, “100 percent of people outside Network Marketing don’t understand it. And 90 percent of people inside Network Marketing don’t understand it!”45second.com ... Read more

$9.99 USD

Don & Nancy Failla - Own Your Life Success ProgramThe teachings in this book is what “cracked the code” for Don & Nancy Failla to build a duplicable organization to over 1,00,000 people. As Don said, “100 percent of people outside Network Marketing don’t understand it. And 90 percent of people inside Network Marketing don’t understand it!”45second.com
... Read more
Fundable & Findable

The Brand-New Way to Fix Your Nonprofit Fundraising

by Kevin L. Brown ...

More fundraising can’t fix your fundraising.Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead:To get funding, be fundable internally (theory of change and strategic plan) and findable externally ... Read more

$9.99 USD or Free with Kobo Plus

More fundraising can’t fix your fundraising.Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead:To get funding, be fundable internally (theory of change and strategic plan) and findable externally
... Read more
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

$6.99 USD

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built
... Read more
The Chinese Way in Business

The Secrets of Successful Business Dealings in China

by Boye Lafayette De Mente ...

This book is a comprehensive, expert guide to doing business in ChinaWestern technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all-time high, and so are the numbers of Westerners traveling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs ... Read more

$9.99 USD

This book is a comprehensive, expert guide to doing business in ChinaWestern technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all-time high, and so are the numbers of Westerners traveling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs
... Read more
Brand New World

Define the Role of Your Brand to Create a Bold Future

by Sarah J Kay ...

Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in ... Read more

$9.99 USD

Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in
... Read more
Pikachu s Global Adventure

The Rise and Fall of Pokémon

by David Buckingham, Julian Sefton-Green, Anne Allison, Koichi Iwabuchi ...

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became ... Read more

$25.99 USD

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became
... Read more
How to Market Your Self-Published Audiobook

by The Book Marketer ...

Series series Book Marketing With a Bang
Have you recently self-published an audiobook? Have you found it difficult to promote? Do you want to reach a wider audience and increase your sales? Look no further....This comprehensive guide will provide you with all the tools and strategies you need to promote your audiobook, from social media marketing to email campaigns and more. Whether you're a seasoned, self-published author or just ... Read more

Free

Have you recently self-published an audiobook? Have you found it difficult to promote? Do you want to reach a wider audience and increase your sales? Look no further....This comprehensive guide will provide you with all the tools and strategies you need to promote your audiobook, from social media marketing to email campaigns and more. Whether you're a seasoned, self-published author or just
... Read more
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

by John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Read more

Free

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Read more
EL PLAN DE MARKETING EN 4 PASOS. Estrategias y pasos clave para redactar un plan de marketing eficaz.

by Stefano Calicchio ...

¿Qué es y cómo funciona un plan de marketing? ¿A quién va dirigido? ¿Cómo puede una pequeña o mediana empresa ponerse en una posición de ventaja frente a la competencia? ¿Cómo consigue esta herramienta mercadotécnica que una actividad comercial se desarrolle correctamente? Esta guía le ayudará a redactar correctamente un plan de marketing de manera sencilla, clara y completa, enseñándole las ... Read more

$1.99 USD or Free with Kobo Plus

¿Qué es y cómo funciona un plan de marketing? ¿A quién va dirigido? ¿Cómo puede una pequeña o mediana empresa ponerse en una posición de ventaja frente a la competencia? ¿Cómo consigue esta herramienta mercadotécnica que una actividad comercial se desarrolle correctamente? Esta guía le ayudará a redactar correctamente un plan de marketing de manera sencilla, clara y completa, enseñándole las
... Read more
Gap Prospecting: Getting The Buyer To Engage: How Problem Centric Prospecting Increases Pipeline By Changing Everything You Know About Outreach, Prospecting, Cold Calling, And Sending Emails

by Keenan, Will Aitken ...

Most prospecting fails before the first conversation ever happens.Not because sellers lack effort, tools, or activity--but because buyers don't see a reason to change. They're comfortable enough. Busy enough. Unconvinced enough to ignore you.Gap Prospecting explains why.In this book, Keenan and Will challenge the modern obsession with outreach volume, personalization tricks, and "clever" messaging ... Read more

$9.99 USD or Free with Kobo Plus

Most prospecting fails before the first conversation ever happens.Not because sellers lack effort, tools, or activity--but because buyers don't see a reason to change. They're comfortable enough. Busy enough. Unconvinced enough to ignore you.Gap Prospecting explains why.In this book, Keenan and Will challenge the modern obsession with outreach volume, personalization tricks, and "clever" messaging
... Read more

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