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Portfolio Série de Livres électroniques

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  • Marketing Fashion

    par Harriet Posner ...
    Collections series Portfolio
    Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from ... En savoir plus

    $4.99 CAD

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  • Marketing Interior Design

    par Lloyd Princeton ...
    Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: figure out what to charge and have the ... En savoir plus

    $9.99 CAD

  • Marketing Genius

    par Peter Fisk ...
    The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical ... En savoir plus

    $20.99 CAD

  • Event Planning

    par Laurence Carter ...
    Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events.Yes it is hard work, but it can also be quite enjoyable, especially when you see the results ... En savoir plus

    $5.99 CAD

  • Essential Guide to Marketing Planning

    par Marian Wood ...
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... En savoir plus

    $34.99 CAD

  • Positioning the Brand

    An Inside-Out Approach

    par Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... En savoir plus

    $104.99 CAD

  • Fashion Marketing Communications

    par Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... En savoir plus

    $36.99 CAD

  • Principles of Marketing

    par Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... En savoir plus

    $67.99 CAD

  • How To Win Work

    The architect's guide to business development and marketing

    par Jan Knikker ...
    You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author ... En savoir plus

    $66.99 CAD

  • How to Start a Creative Business

    The Jargon-Free Guide for Creative Entrepreneurs

    par Doug Richard ...
    A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and ... En savoir plus

    $17.99 CAD ou Gratuit avec Kobo Plus

  • Business Model Book, The

    Design, Build And Adapt Business Ideas That Drive Business Growth

    par Adam Bock ...
    Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of ... En savoir plus

    $18.99 CAD

  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    par Patricia O'Connell, Thomas A. Stewart ...
    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... En savoir plus

    $18.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio