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Copywriting

Méthodes et stratégies efficaces

par Lucie Rondelet, Anne Beckers ...

Collections series Design web
Comment rédiger des textes percutants ? Peut-on augmenter le taux de conversion d’une page avec une approche éthique et durable ?Comment toucher un public français ?Néfaste pour certains, bénéfique pour d’autres, la publicité joue un rôle primordial dans l’économie, en permettant aux entreprises de communiquer, de vendre et de créer des emplois.Cet ouvrage a pour objectif d’aider les ... En savoir plus

$34.99 CAD

Comment rédiger des textes percutants ? Peut-on augmenter le taux de conversion d’une page avec une approche éthique et durable ?Comment toucher un public français ?Néfaste pour certains, bénéfique pour d’autres, la publicité joue un rôle primordial dans l’économie, en permettant aux entreprises de communiquer, de vendre et de créer des emplois.Cet ouvrage a pour objectif d’aider les
... En savoir plus
Bien rédiger pour le Web - 5e édition

Stratégie de contenu pour améliorer son référencement naturel - Préface d'Olivier Andrieu

par Isabelle Canivet ...

Collections series Design web
"Comment faire de mon contenu le révélateur de mon expertise et la pierre angulaire de mon positionnement SEO ? Le livre d'Isabelle Canivet répond à cet enjeu de façon très pratique.Il m'aide à me poser les bonnes questions, depuis la recherche des mots-clés jusqu'à la planification de production des contenus. À lire et à partager !"Michèle Graveline - Digital Marketing Project Manager - Saint ... En savoir plus

$40.14 CAD

"Comment faire de mon contenu le révélateur de mon expertise et la pierre angulaire de mon positionnement SEO ? Le livre d'Isabelle Canivet répond à cet enjeu de façon très pratique.Il m'aide à me poser les bonnes questions, depuis la recherche des mots-clés jusqu'à la planification de production des contenus. À lire et à partager !"Michèle Graveline - Digital Marketing Project Manager - Saint
... En savoir plus
A Field Guide To Usability Testing

par Smashing Magazine ...

Collections series Smashing eBooks
Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and ... En savoir plus

$7.21 CAD

Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and
... En savoir plus
ScreenOS Cookbook

Time-Saving Techniques for ScreenOS Administrators

par Stefan Brunner, Vik Davar, David Delcourt, Ken Draper, Sunil Wadhwa, Joe Kelly ...

Written by key members of Juniper Network's ScreenOS development team, this one-of-a-kind Cookbook helps you troubleshoot secure networks that run ScreenOS firewall appliances. Scores of recipes address a wide range of security issues, provide step-by-step solutions, and include discussions of why the recipes work, so you can easily set up and keep ScreenOS systems on track.ScreenOS Cookbook gives ... En savoir plus

$39.99 CAD

Written by key members of Juniper Network's ScreenOS development team, this one-of-a-kind Cookbook helps you troubleshoot secure networks that run ScreenOS firewall appliances. Scores of recipes address a wide range of security issues, provide step-by-step solutions, and include discussions of why the recipes work, so you can easily set up and keep ScreenOS systems on track.ScreenOS Cookbook gives
... En savoir plus
Learn PHP 8

Using MySQL, JavaScript, CSS3, and HTML5

par Steve Prettyman ...

Collections series Professional and Applied Computing (R0)
Write solid, secure, object-oriented code in the new PHP 8. In this book you will create a complete three-tier application using a natural process of building and testing modules within each tier. This practical approach teaches you about app development and introduces PHP features when they are actually needed rather than providing you with abstract theory and contrived examples.In Learn PHP 8, ... En savoir plus

$56.99 CAD

Write solid, secure, object-oriented code in the new PHP 8. In this book you will create a complete three-tier application using a natural process of building and testing modules within each tier. This practical approach teaches you about app development and introduces PHP features when they are actually needed rather than providing you with abstract theory and contrived examples.In Learn PHP 8,
... En savoir plus
JavaScript: Beginner's Guide to Programming Code with JavaScript

JavaScript Computer Programming

par Charlie Masterson ...

Collections series JavaScript Computer Programming
Learn JavaScript programming today and begin your path towards JavaScript programming mastery!In this Definitive JavaScript Guide, you're about to discover how to...Program code in JavaScript through learning the core essentials that every JavaScript programmer must know. JavaScript is on the internet everywhere we look. Thanks to JavaScript, many of the sites that you enjoy are able to run the ... En savoir plus

$4.99 CAD ou Gratuit avec Kobo Plus

Learn JavaScript programming today and begin your path towards JavaScript programming mastery!In this Definitive JavaScript Guide, you're about to discover how to...Program code in JavaScript through learning the core essentials that every JavaScript programmer must know. JavaScript is on the internet everywhere we look. Thanks to JavaScript, many of the sites that you enjoy are able to run the
... En savoir plus
UX/UI Design Playbook

par Olha Bahaieva ...

Embark on your journey into the exciting UX/UI design world with the "UX/UI Design Playbook" Authored by Olha Bahaieva, a lead UX/UI designer, top Medium writer, and UX Designers Club founder, this book is your guide to mastering the fundamentals and accelerating your UX/UI design career.What's Inside:How to start a UX/UI design career: Gain practical tips on how to break into a new career if you ... En savoir plus

Gratuit

Embark on your journey into the exciting UX/UI design world with the "UX/UI Design Playbook" Authored by Olha Bahaieva, a lead UX/UI designer, top Medium writer, and UX Designers Club founder, this book is your guide to mastering the fundamentals and accelerating your UX/UI design career.What's Inside:How to start a UX/UI design career: Gain practical tips on how to break into a new career if you
... En savoir plus
DOM Enlightenment

Exploring JavaScript and the Modern DOM

par Cody Lindley ...

With DOM Enlightenment, you’ll learn how to manipulate HTML more efficiently by scripting the Document Object Model (DOM) without a DOM library. Using code examples in cookbook style, author Cody Lindley (jQuery Cookbook) walks you through modern DOM concepts to demonstrate how various node objects work.Over the past decade, developers have buried the DOM under frameworks that simplify its use. ... En savoir plus

$9.99 CAD

With DOM Enlightenment, you’ll learn how to manipulate HTML more efficiently by scripting the Document Object Model (DOM) without a DOM library. Using code examples in cookbook style, author Cody Lindley (jQuery Cookbook) walks you through modern DOM concepts to demonstrate how various node objects work.Over the past decade, developers have buried the DOM under frameworks that simplify its use.
... En savoir plus
Spring Boot: Up and Running

par Mark Heckler ...

With over 75 million downloads per month, Spring Boot is the most widely used Java framework available. Its ease and power have revolutionized application development from monoliths to microservices. Yet Spring Boot's simplicity can also be confounding. How do developers learn enough to be productive immediately? This practical book shows you how to use this framework to write successful mission ... En savoir plus

$57.99 CAD

With over 75 million downloads per month, Spring Boot is the most widely used Java framework available. Its ease and power have revolutionized application development from monoliths to microservices. Yet Spring Boot's simplicity can also be confounding. How do developers learn enough to be productive immediately? This practical book shows you how to use this framework to write successful mission
... En savoir plus
Java: The Complete Reference, Eleventh Edition

par Herbert Schildt ...

The Definitive Java Programming GuideFully updated for Java SE 11, Java: The Complete Reference, Eleventh Edition explains how to develop, compile, debug, and run Java programs. Best-selling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You’ll also find information on key portions of the Java API library, ... En savoir plus

$60.99 CAD

The Definitive Java Programming GuideFully updated for Java SE 11, Java: The Complete Reference, Eleventh Edition explains how to develop, compile, debug, and run Java programs. Best-selling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You’ll also find information on key portions of the Java API library,
... En savoir plus
HTTP Pocket Reference

Hypertext Transfer Protocol

par Clinton Wong ...

The HyperText Transfer Protocol, or HTTP, is the backbone of the World Wide Web. HTTP is the language that each web browser (or other web client) uses to communicate with servers around the world. All web programmers, administrators, and application developers need to be familiar with HTTP in order to work effectively.The HTTP Pocket Reference not only provides a solid conceptual foundation of ... En savoir plus

$8.99 CAD

The HyperText Transfer Protocol, or HTTP, is the backbone of the World Wide Web. HTTP is the language that each web browser (or other web client) uses to communicate with servers around the world. All web programmers, administrators, and application developers need to be familiar with HTTP in order to work effectively.The HTTP Pocket Reference not only provides a solid conceptual foundation of
... En savoir plus
Head First Kotlin

A Brain-Friendly Guide

par Dawn Griffiths, David Griffiths ...

What will you learn from this book?Head First Kotlin is a complete introduction to coding in Kotlin. This hands-on book helps you learn the Kotlin language with a unique method that goes beyond syntax and how-to manuals and teaches you how to think like a great Kotlin developer. You’ll learn everything from language fundamentals to collections, generics, lambdas, and higher-order functions. Along ... En savoir plus

$67.99 CAD

What will you learn from this book?Head First Kotlin is a complete introduction to coding in Kotlin. This hands-on book helps you learn the Kotlin language with a unique method that goes beyond syntax and how-to manuals and teaches you how to think like a great Kotlin developer. You’ll learn everything from language fundamentals to collections, generics, lambdas, and higher-order functions. Along
... En savoir plus
Apache Cookbook

Solutions and Examples for Apache Administration

par Rich Bowen, Ken Coar ...

There's plenty of documentation on installing and configuring the Apache web server, but where do you find help for the day-to-day stuff, like adding common modules or fine-tuning your activity logging? That's easy. The new edition of the Apache Cookbook offers you updated solutions to the problems you're likely to encounter with the new versions of Apache.Written by members of the Apache Software ... En savoir plus

$25.99 CAD

There's plenty of documentation on installing and configuring the Apache web server, but where do you find help for the day-to-day stuff, like adding common modules or fine-tuning your activity logging? That's easy. The new edition of the Apache Cookbook offers you updated solutions to the problems you're likely to encounter with the new versions of Apache.Written by members of the Apache Software
... En savoir plus
RESTful Java with JAX-RS 2.0

Designing and Developing Distributed Web Services

par Bill Burke ...

Learn how to design and develop distributed web services in Java, using RESTful architectural principles and the JAX-RS 2.0 specification in Java EE 7. By focusing on implementation rather than theory, this hands-on reference demonstrates how easy it is to get started with services based on the REST architecture.With the book’s technical guide, you’ll learn how REST and JAX-RS work and when to use ... En savoir plus

$26.99 CAD

Learn how to design and develop distributed web services in Java, using RESTful architectural principles and the JAX-RS 2.0 specification in Java EE 7. By focusing on implementation rather than theory, this hands-on reference demonstrates how easy it is to get started with services based on the REST architecture.With the book’s technical guide, you’ll learn how REST and JAX-RS work and when to use
... En savoir plus
Java: The Complete Reference, Twelfth Edition

par Herbert Schildt ...

The Definitive Java Programming GuideFully updated for Java SE 17, Java™: The Complete Reference, Twelfth Edition explains how to develop, compile, debug, and run Java programs. Best-selling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You’ll also find information on key portions of the Java API library, ... En savoir plus

$67.99 CAD

The Definitive Java Programming GuideFully updated for Java SE 17, Java™: The Complete Reference, Twelfth Edition explains how to develop, compile, debug, and run Java programs. Best-selling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You’ll also find information on key portions of the Java API library,
... En savoir plus
Moodle for Mobile Learning

Mobile devices are ideal for "go-anywhere" interactive learning, and using Moodle you can give your students the opportunity to receive your courses on their phone or tablet in a format that's tailor-made for mobile learning.

par Mark Aberdour ...

A guide with practical examples that gives you hands-on knowledge in creating learning environments for Mobile devices using Moodle, while also empowering you to create your own effective mlearning course designs."Moodle for Mobile Learning" is primarily aimed at Moodle course practitioners teachers, tutors, instructors, and learning and development professionals. It does not require you to have ... En savoir plus

$37.99 CAD ou Gratuit avec Kobo Plus

A guide with practical examples that gives you hands-on knowledge in creating learning environments for Mobile devices using Moodle, while also empowering you to create your own effective mlearning course designs."Moodle for Mobile Learning" is primarily aimed at Moodle course practitioners teachers, tutors, instructors, and learning and development professionals. It does not require you to have
... En savoir plus
Shame on You

The addictive psychological thriller that will make you question everything you read online

par Amy Heydenrych ...

SURELY WE ALL LIE A LITTLE BIT ONLINE . . . DON'T WE?The gripping psychological thriller that explores the darker side of social media, perfect for fans of THE GIRL BEFORE and FRIEND REQUEST.Have you ever wanted to reinvent yourself?Have you ever lied about who you are to get more likes?Have you ever followed someone online who you think is perfect?Meet Holly.Social media sensation. The face of... ... En savoir plus

$7.99 CAD

SURELY WE ALL LIE A LITTLE BIT ONLINE . . . DON'T WE?The gripping psychological thriller that explores the darker side of social media, perfect for fans of THE GIRL BEFORE and FRIEND REQUEST.Have you ever wanted to reinvent yourself?Have you ever lied about who you are to get more likes?Have you ever followed someone online who you think is perfect?Meet Holly.Social media sensation. The face of...
... En savoir plus
Travel Writing 2.0 (Third Edition)

Earning money from your travels in the new media landscape

par Tim Leffel ...

Completely revised edition of the ground-breaking travel writing book that provides a road map to success in the digital age. It dives headlong into the entrepreneurial world of blogging and digital products, while still acknowledging the real money to be made in freelance writing for others. Drawing on interviews and survey responses from more than 100 successful travel writers and bloggers, this ... En savoir plus

$11.99 CAD

Completely revised edition of the ground-breaking travel writing book that provides a road map to success in the digital age. It dives headlong into the entrepreneurial world of blogging and digital products, while still acknowledging the real money to be made in freelance writing for others. Drawing on interviews and survey responses from more than 100 successful travel writers and bloggers, this
... En savoir plus
Programming WPF

Building Windows UI with Windows Presentation Foundation

par Chris Sells, Ian Griffiths ...

If you want to build applications that take full advantage of Windows Vista's new user interface capabilities, you need to learn Microsoft's Windows Presentation Foundation (WPF). This new edition, fully updated for the official release of .NET 3.0, is designed to get you up to speed on this technology quickly. By page 2, you'll be writing a simple WPF application. By the end of Chapter 1, you'll ... En savoir plus

$35.99 CAD

If you want to build applications that take full advantage of Windows Vista's new user interface capabilities, you need to learn Microsoft's Windows Presentation Foundation (WPF). This new edition, fully updated for the official release of .NET 3.0, is designed to get you up to speed on this technology quickly. By page 2, you'll be writing a simple WPF application. By the end of Chapter 1, you'll
... En savoir plus
Flask Web Development

par Miguel Grinberg ...

Take full creative control of your web applications with Flask, the Python-based microframework. With the second edition of this hands-on book, youâ??ll learn Flask from the ground up by developing a complete, real-world application created by author Miguel Grinberg. This refreshed edition accounts for important technology changes that have occurred in the past three years.Explore the frameworkâ? ... En savoir plus

$47.99 CAD

Take full creative control of your web applications with Flask, the Python-based microframework. With the second edition of this hands-on book, youâ??ll learn Flask from the ground up by developing a complete, real-world application created by author Miguel Grinberg. This refreshed edition accounts for important technology changes that have occurred in the past three years.Explore the frameworkâ?
... En savoir plus
Python: Best Practices to Programming Code with Python

Python Computer Programming, #2

par Charlie Masterson ...

Collections Livre 2 - Python Computer Programming
Are you tired of your Python code turning out wrong? Are you forever finding it difficult to read your code, to spot where the problems are because it is, quite frankly, a mess? Are you fed up with reading so-called Best Practice guides that leave you more confused than you were when you started?This book “Python: Best Practices to Programming Code with Python”, will give you a straightforward ... En savoir plus

$4.99 CAD ou Gratuit avec Kobo Plus

Are you tired of your Python code turning out wrong? Are you forever finding it difficult to read your code, to spot where the problems are because it is, quite frankly, a mess? Are you fed up with reading so-called Best Practice guides that leave you more confused than you were when you started?This book “Python: Best Practices to Programming Code with Python”, will give you a straightforward
... En savoir plus
Fluent React

Build Fast, Performant, and Intuitive Web Applications

par Tejas Kumar ...

When it comes to building user interfaces on the web, React enables web developers to unlock a new world of possibilities. This practical book helps you take a deep dive into fundamental concepts of this JavaScript library, including JSX syntax and advanced patterns, the virtual DOM, React reconciliation, and advanced optimization techniques. By becoming fluent in React, you'll quickly learn how ... En savoir plus

$57.99 CAD

When it comes to building user interfaces on the web, React enables web developers to unlock a new world of possibilities. This practical book helps you take a deep dive into fundamental concepts of this JavaScript library, including JSX syntax and advanced patterns, the virtual DOM, React reconciliation, and advanced optimization techniques. By becoming fluent in React, you'll quickly learn how
... En savoir plus
XML and InDesign

Stylish Structure: Publishing XML with Adobe InDesign

par Dorothy J. Hoskins ...

Discover the power of XML publishing with InDesign, and create content for multiple applications—including digital-first publishing workflows. With this book, XML evangelist Dorothy Hoskins teaches you several techniques for working with the built-in XML capabilities of InDesign CS6, using real examples from a college course-catalog project.Learn how to import database content into InDesign, and ... En savoir plus

$14.99 CAD

Discover the power of XML publishing with InDesign, and create content for multiple applications—including digital-first publishing workflows. With this book, XML evangelist Dorothy Hoskins teaches you several techniques for working with the built-in XML capabilities of InDesign CS6, using real examples from a college course-catalog project.Learn how to import database content into InDesign, and
... En savoir plus
Intermediate Perl

Beyond The Basics of Learning Perl

par Randal L. Schwartz, brian d foy, Tom Phoenix ...

This book picks up right where Learning Perl leaves off. With Intermediate Perl, you’ll graduate from short scripts to much larger programs, using features that make Perl a general-purpose language. This gentle but thorough guide introduces you to modules, complex data structures, and object-oriented programming.Each chapter is small enough to be read in just an hour or two, ending with exercises ... En savoir plus

$32.99 CAD

This book picks up right where Learning Perl leaves off. With Intermediate Perl, you’ll graduate from short scripts to much larger programs, using features that make Perl a general-purpose language. This gentle but thorough guide introduces you to modules, complex data structures, and object-oriented programming.Each chapter is small enough to be read in just an hour or two, ending with exercises
... En savoir plus

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