Microéconomie dans Économie et Commerce et finance eBooks

The Inner Lives of Markets

How People Shape Them-And They Shape Us

par Ray Fisman, Tim Sullivan ...

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the ... En savoir plus

$22.99 CAD

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the
... En savoir plus
Limitless Mind

Learn, Lead, and Live Without Barriers

par Jo Boaler ...

“Boaler is one of those rare and remarkable educators who not only know the secret of great teaching but also know how to give that gift to others.” — CAROL DWECK, author of Mindset“Jo Boaler is one of the most creative and innovative educators today. Limitless Mind marries cutting-edge brain science with her experience in the classroom, not only proving that each of us has limitless potential but ... En savoir plus

$17.99 CAD

“Boaler is one of those rare and remarkable educators who not only know the secret of great teaching but also know how to give that gift to others.” — CAROL DWECK, author of Mindset“Jo Boaler is one of the most creative and innovative educators today. Limitless Mind marries cutting-edge brain science with her experience in the classroom, not only proving that each of us has limitless potential but
... En savoir plus
Scarcity

Why Having Too Little Means So Much

par Sendhil Mullainathan, Eldar Shafir ...

“Extraordinarily illuminating...Mullainathan and Shafir have made an important, novel, and immensely creative contribution.” —The New York Review of BooksIn this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need.Busy people fail to manage their time ... En savoir plus

$16.99 CAD

“Extraordinarily illuminating...Mullainathan and Shafir have made an important, novel, and immensely creative contribution.” —The New York Review of BooksIn this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need.Busy people fail to manage their time
... En savoir plus
Architects of Change

Designing Strategies for a Turbulent Business Environment

par Jeremy Ghez ...

Collections series Business and Management (R0)
What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers.Using this analogy, Architects of Change provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the ... En savoir plus

$47.99 CAD

What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers.Using this analogy, Architects of Change provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the
... En savoir plus
Feminist Fight Club

An Office Survival Manual for a Sexist Workplace

par Jessica Bennett ...

Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work—a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women.It was a fight club—but without the fighting and without the men. Every month, the women would huddle in a friend’s apartment to share sexist job ... En savoir plus

$11.99 CAD

Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work—a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women.It was a fight club—but without the fighting and without the men. Every month, the women would huddle in a friend’s apartment to share sexist job
... En savoir plus
How Economics Explains the World

A Short History of Humanity

par Andrew Leigh ...

“If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard UniversityA sweeping, engrossing history of how economic forces have shaped the world—all in under 200 pagesOne of The Economist's Best Books of the YearInHow Economics ... En savoir plus

$16.99 CAD ou Gratuit avec Kobo Plus

“If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard UniversityA sweeping, engrossing history of how economic forces have shaped the world—all in under 200 pagesOne of The Economist's Best Books of the YearInHow Economics
... En savoir plus
Technofeudalism

What Killed Capitalism

par Yanis Varoufakis ...

**“Blending intellectual memoir, history, and economic and technological history, Varoufakis creates an intimate atmosphere that is a genuine pleasure to read ... It’s hard to read this book and deny its power ... illuminating.” - The Washington PostIn a revelatory and pathbreaking work, the #1 international bestselling economist opens our eyes to the new power that is reshaping our lives and the ... En savoir plus

$15.99 CAD

**“Blending intellectual memoir, history, and economic and technological history, Varoufakis creates an intimate atmosphere that is a genuine pleasure to read ... It’s hard to read this book and deny its power ... illuminating.” - The Washington PostIn a revelatory and pathbreaking work, the #1 international bestselling economist opens our eyes to the new power that is reshaping our lives and the
... En savoir plus
The Moneyless Man

A Year of Freeconomic Living

par Mark Boyle ...

The astonishing reality of living without our most important resource: money.'An inspiring and entertaining guide to escaping the money trap and reconnecting with reality.' Paul Kingsnorth, author of Real EnglandImagine a year living without spending money...Former businessman Mark Boyle undertook this extraordinary challenge and recounts the amazing adventure it led him on. Going back to basics ... En savoir plus

$10.99 CAD

The astonishing reality of living without our most important resource: money.'An inspiring and entertaining guide to escaping the money trap and reconnecting with reality.' Paul Kingsnorth, author of Real EnglandImagine a year living without spending money...Former businessman Mark Boyle undertook this extraordinary challenge and recounts the amazing adventure it led him on. Going back to basics
... En savoir plus
Microeconomics

par BarCharts,Inc ...

This guide outlines concepts and principles of microeconomics in an easy to understand format. It contains information on: supply & demand, elasticity & production costs, perfect competition & monopoly, resource markets, wage determination & externalities, labor supply and much more. ... En savoir plus

$6.99 CAD

This guide outlines concepts and principles of microeconomics in an easy to understand format. It contains information on: supply & demand, elasticity & production costs, perfect competition & monopoly, resource markets, wage determination & externalities, labor supply and much more.
... En savoir plus
Confessions of the Pricing Man

How Price Affects Everything

par Hermann Simon ...

Collections series Business and Management (R0)
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of ... En savoir plus

$44.99 CAD

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of
... En savoir plus
Free

The Future of a Radical Price

par Chris Anderson ...

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical ... En savoir plus

Prix courant $12.99 CAD Maintenant $2.99 CAD

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical
... En savoir plus
Identity Economics

How Our Identities Shape Our Work, Wages, and Well-Being

par George A. Akerlof, Rachel E. Kranton ...

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why ... En savoir plus

$27.99 CAD

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why
... En savoir plus
Introduction to Economics

par Robert Jameson ...

Collections series Real Economics
There are lots of people who pretend to understand Economics, but there are very few who really do understand Economics. If you dive into Economics and race towards your exams without taking the time to properly understand the key concepts at the heart of the subject, it will hardly be a surprise if you end up amongst the fakers rather than amongst the true experts.This book is intended for ... En savoir plus

$2.99 CAD

There are lots of people who pretend to understand Economics, but there are very few who really do understand Economics. If you dive into Economics and race towards your exams without taking the time to properly understand the key concepts at the heart of the subject, it will hardly be a surprise if you end up amongst the fakers rather than amongst the true experts.This book is intended for
... En savoir plus
Predicting the Markets: A Professional Autobiography

par Edward Yardeni ...

In Predicting the Markets, Edward Yardeni, Wall Street's legendary economist and investment strategist, shares his insights and lessons learned forecasting the economy and financial markets over the past 40 years.Ed Yardeni takes readers on a fascinating journey retracing the economic and financial ups and downs from the late 1970s through today. Along the way, he mines the lessons of the past for ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

In Predicting the Markets, Edward Yardeni, Wall Street's legendary economist and investment strategist, shares his insights and lessons learned forecasting the economy and financial markets over the past 40 years.Ed Yardeni takes readers on a fascinating journey retracing the economic and financial ups and downs from the late 1970s through today. Along the way, he mines the lessons of the past for
... En savoir plus
Social and Economic Networks

par Matthew O. Jackson ...

Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, ... En savoir plus

$67.99 CAD

Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks,
... En savoir plus
Optionality

How to Survive and Thrive in a Volatile World

par Richard Meadows ...

Not Sure What the Future Holds? No Problem.It's hard not to be worried about the future, especially if you just lost your job, are trying to plan your career, or are suddenly missing thousands of dollars from your retirement account.In Optionality, finance journalist Richard Meadows lays out a guide for not only becoming resilient to shocks, but positioning yourself to profit from an unpredictable ... En savoir plus

$11.99 CAD

Not Sure What the Future Holds? No Problem.It's hard not to be worried about the future, especially if you just lost your job, are trying to plan your career, or are suddenly missing thousands of dollars from your retirement account.In Optionality, finance journalist Richard Meadows lays out a guide for not only becoming resilient to shocks, but positioning yourself to profit from an unpredictable
... En savoir plus
La matrice SWOT et la stratégie d'entreprise

Comment analyser les options stratégiques envisageables ?

par Christophe Speth, 50minutes ...

Collections Livre 21 - Gestion & Marketing
Un guide pratique et accessible pour comprendre la matrice SWOTSimple d'utilisation, la matrice SWOT permet aux décideurs de se rendre compte de l'impact de certains facteurs, internes et externes à leur entreprise, sur leur business. En détectant les forces, les faiblesses, les opportunités et les menaces propres à chaque entreprise, l'analyse SWOT ouvre la voie à une meilleure prise de décision ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Un guide pratique et accessible pour comprendre la matrice SWOTSimple d'utilisation, la matrice SWOT permet aux décideurs de se rendre compte de l'impact de certains facteurs, internes et externes à leur entreprise, sur leur business. En détectant les forces, les faiblesses, les opportunités et les menaces propres à chaque entreprise, l'analyse SWOT ouvre la voie à une meilleure prise de décision
... En savoir plus
Le tableau de bord prospectif

Les 4 composantes essentielles pour une stratégie d'entreprise à long terme

par Alice Sanna, Amicie de Quatrebarbes, 50minutes ...

Collections Livre 20 - Gestion & Marketing ( nouvelle édition )
Un guide pratique et accessible pour mettre au point une stratégie d'entreprise éclairéeLe tableau de bord prospectif, plus connu sous l'appellation du balanced scorecard, est un outil qui fut conçu par Norton et Kaplan. Cet outil part du principe que tels des pilotes d'avion qui se doivent de maîtriser l'ensemble des paramètres en cours de vol, les managers doivent tenir compte des quatre grands ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Un guide pratique et accessible pour mettre au point une stratégie d'entreprise éclairéeLe tableau de bord prospectif, plus connu sous l'appellation du balanced scorecard, est un outil qui fut conçu par Norton et Kaplan. Cet outil part du principe que tels des pilotes d'avion qui se doivent de maîtriser l'ensemble des paramètres en cours de vol, les managers doivent tenir compte des quatre grands
... En savoir plus
Game Theory

The art of thinking strategically

par 50minutes ...

Collections Livre 11 - Management & Marketing
The art of thinking strategicallyThis book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.In 50 minutes you will be able to:• Quickly master the concept of strategic behavior and interactive decisions• Anticipate the actions of your opponents to react accordingly and maximize gains• Find the key to ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

The art of thinking strategicallyThis book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.In 50 minutes you will be able to:• Quickly master the concept of strategic behavior and interactive decisions• Anticipate the actions of your opponents to react accordingly and maximize gains• Find the key to
... En savoir plus
Charming Billy

par Alice McDermott ...

WINNER OF THE NATIONAL BOOK AWARD'A masterpiece' Time OutA moving novel about love and grief by the New York Times bestselling authorThe late Billy Lynch's family and friends gather at a small bar and grill in the Bronx to remember better times. His widow, Maeve, is there and everyone admires the way she is holding up, just as they always admired the way she cared for Billy after the alcohol had ... En savoir plus

$17.99 CAD

WINNER OF THE NATIONAL BOOK AWARD'A masterpiece' Time OutA moving novel about love and grief by the New York Times bestselling authorThe late Billy Lynch's family and friends gather at a small bar and grill in the Bronx to remember better times. His widow, Maeve, is there and everyone admires the way she is holding up, just as they always admired the way she cared for Billy after the alcohol had
... En savoir plus
La théorie des jeux

Nash et le dilemme du prisonnier

par Jean Blaise Mimbang, Isabelle Van Steenkiste, 50minutes ...

Collections Livre 11 - Gestion & Marketing
Un guide pratique et accessible pour comprendre la théorie des jeuxÉtudier les stratégies et les interactions humaines à l’œuvre au quotidien pour en savoir plus sur l’interdépendance des individus et le caractère à la fois indispensable et difficile de la coopération : voici l’angle pour le moins original adopté par les théoriciens du jeu dès le XIXe siècle. D’Antoine Augustin Cournot à John Nash ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Un guide pratique et accessible pour comprendre la théorie des jeuxÉtudier les stratégies et les interactions humaines à l’œuvre au quotidien pour en savoir plus sur l’interdépendance des individus et le caractère à la fois indispensable et difficile de la coopération : voici l’angle pour le moins original adopté par les théoriciens du jeu dès le XIXe siècle. D’Antoine Augustin Cournot à John Nash
... En savoir plus
西方經濟學一本通

供需原理.消費者理論

par Ching-Wei Tan ...

Collections Livre 1 - 個體經濟
本書由台灣交通大學最受歡迎之經濟學通識課程老師-譚經緯教授獨立編製而成，譚老師近兩年來的MOOCs課程「創意學經濟」在華人地區不但是極少數被正式承認大學學分之線上課程，更創下近五萬人搶修之紀錄！本書為其課程延伸，專為大學生個人興趣或在校修課時的指引與觀念突破書籍，亦可成為有心轉系、轉學考試、各金融業招考、公職考試、甚至研究所入學考及出國深造之準備書籍；內容貫通中西各主流版本教材並除去冗長鋪陳，隨時穿插必要之各類型精妙考題、學用合一，兼顧質量及機會成本，藉本書同學可扎實通透、並極盡有效建立經濟學觀念架構與分析方法，若要面對各類不同考試，只要再多加勤練其對應之考古題即可，故謂「一本通」是也！本電子書突破傳統利用數位優勢功能如下：全文快速檢索-大量節省研讀時之搜尋時間，有效立即找到相關名詞與定義；大量練習題目-含互動反饋.破關遊戲，即刻能學以致用，並令學習不再冰冷！動態影音解說經濟繪圖之技巧 ... En savoir plus

Gratuit

本書由台灣交通大學最受歡迎之經濟學通識課程老師-譚經緯教授獨立編製而成，譚老師近兩年來的MOOCs課程「創意學經濟」在華人地區不但是極少數被正式承認大學學分之線上課程，更創下近五萬人搶修之紀錄！本書為其課程延伸，專為大學生個人興趣或在校修課時的指引與觀念突破書籍，亦可成為有心轉系、轉學考試、各金融業招考、公職考試、甚至研究所入學考及出國深造之準備書籍；內容貫通中西各主流版本教材並除去冗長鋪陳，隨時穿插必要之各類型精妙考題、學用合一，兼顧質量及機會成本，藉本書同學可扎實通透、並極盡有效建立經濟學觀念架構與分析方法，若要面對各類不同考試，只要再多加勤練其對應之考古題即可，故謂「一本通」是也！本電子書突破傳統利用數位優勢功能如下：全文快速檢索-大量節省研讀時之搜尋時間，有效立即找到相關名詞與定義；大量練習題目-含互動反饋.破關遊戲，即刻能學以致用，並令學習不再冰冷！動態影音解說經濟繪圖之技巧
... En savoir plus
Economics For Dummies

Book + Chapter Quizzes Online

par Sean Masaki Flynn ...

Learn the basics of economics and keep up to date on our ever-changing economyWhether you’re studying economics in high school or college, or you’re just interested in taking a peek into the complexities of how money moves, Economics For Dummies is the go-to reference that transforms complex economic concepts into easy-to-understand reading. With the simple explanations in this book, you’ll master ... En savoir plus

$19.99 CAD

Learn the basics of economics and keep up to date on our ever-changing economyWhether you’re studying economics in high school or college, or you’re just interested in taking a peek into the complexities of how money moves, Economics For Dummies is the go-to reference that transforms complex economic concepts into easy-to-understand reading. With the simple explanations in this book, you’ll master
... En savoir plus
雜訊：人類判斷的缺陷

Noise：A Flaw in Human Judgment

par 丹尼爾．康納曼, Daniel Kahneman, 奧利維．席波尼, Olivier Sibony, 凱斯．桑思汀, Cass R. Sunstein ...

Traduit par 廖月娟, 周宜芳 ...

Collections series 財經企管
★博客來、誠品一致選書推薦★與英美同步出版諾貝爾獎得主、《快思慢想》作者康納曼醞釀十年探測人類決策的最大黑洞社會充斥很多不合理的情況，像是不同法官對同一個案件卻有截然不同的判決、不同醫師對同一個病人的診斷有很大的差異、不同面試官對於是否錄取求職者意見大不相同，甚至就連同一個法官、醫師與面試官在不同的時間也會做出不同的判斷。為什麼會這樣？因為，只要有判斷，就會有「雜訊」而且在日常生活中，雜訊比你以為的還要多丹尼爾．康納曼、奧利維．席波尼、凱斯．桑思汀三位行為科學家發現，在醫學、法律、經濟... ... En savoir plus

$23.99 CAD

★博客來、誠品一致選書推薦★與英美同步出版諾貝爾獎得主、《快思慢想》作者康納曼醞釀十年探測人類決策的最大黑洞社會充斥很多不合理的情況，像是不同法官對同一個案件卻有截然不同的判決、不同醫師對同一個病人的診斷有很大的差異、不同面試官對於是否錄取求職者意見大不相同，甚至就連同一個法官、醫師與面試官在不同的時間也會做出不同的判斷。為什麼會這樣？因為，只要有判斷，就會有「雜訊」而且在日常生活中，雜訊比你以為的還要多丹尼爾．康納曼、奧利維．席波尼、凱斯．桑思汀三位行為科學家發現，在醫學、法律、經濟...
... En savoir plus

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