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Contemporary Issues in Digital Marketing

Modifié par Outi Niininen ...

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues ... En savoir plus

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues
... En savoir plus
The Case for the Chief Data Officer

Recasting the C-Suite to Leverage Your Most Valuable Asset

par Peter Aiken, Michael M. Gorman ...

Data are an organization's sole, non-depletable, non-degrading, durable asset. Engineered right, data's value increases over time because the added dimensions of time, geography, and precision. To achieve data's full organizational value, there must be dedicated individual to leverage data as assets - a Chief Data Officer or CDO who's three job pillars are: - Dedication solely to leveraging data ... En savoir plus

$27.19 CAD

Data are an organization's sole, non-depletable, non-degrading, durable asset. Engineered right, data's value increases over time because the added dimensions of time, geography, and precision. To achieve data's full organizational value, there must be dedicated individual to leverage data as assets - a Chief Data Officer or CDO who's three job pillars are: - Dedication solely to leveraging data
... En savoir plus
Big Data

Principles and Paradigms

Modifié par Rodrigo N. Calheiros, Amir Vahid Dastjerdi, Rajkumar Buyya ...

Big Data: Principles and Paradigms captures the state-of-the-art research on the architectural aspects, technologies, and applications of Big Data. The book identifies potential future directions and technologies that facilitate insight into numerous scientific, business, and consumer applications. To help realize Big Data's full potential, the book addresses numerous challenges, offering the ... En savoir plus

$71.19 CAD

Big Data: Principles and Paradigms captures the state-of-the-art research on the architectural aspects, technologies, and applications of Big Data. The book identifies potential future directions and technologies that facilitate insight into numerous scientific, business, and consumer applications. To help realize Big Data's full potential, the book addresses numerous challenges, offering the
... En savoir plus
Kafka: The Definitive Guide

Real-Time Data and Stream Processing at Scale

par Gwen Shapira, Todd Palino, Rajini Sivaram, Krit Petty ...

Every enterprise application creates data, whether it consists of log messages, metrics, user activity, or outgoing messages. Moving all this data is just as important as the data itself. With this updated edition, application architects, developers, and production engineers new to the Kafka streaming platform will learn how to handle data in motion. Additional chapters cover Kafka's AdminClient ... En savoir plus

$67.99 CAD

Every enterprise application creates data, whether it consists of log messages, metrics, user activity, or outgoing messages. Moving all this data is just as important as the data itself. With this updated edition, application architects, developers, and production engineers new to the Kafka streaming platform will learn how to handle data in motion. Additional chapters cover Kafka's AdminClient
... En savoir plus
Analytics Engineering with SQL and dbt

Building Meaningful Data Models at Scale

par Rui Pedro Machado, Helder Russa ...

With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use ... En savoir plus

$57.59 CAD

With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use
... En savoir plus
The Data Hero Playbook

Developing Your Data Leadership Superpowers

par Malcolm Hawker ...

For thirty years, “best practices” in data have delivered bigger platforms, thicker slide decks, and disappointing outcomes. The problem isn’t technology. It’s mindset.The Data Hero Playbook reveals how limiting beliefs—learned helplessness, all-or-nothing thinking, externalized blame—have kept data from becoming truly transformational. The cure is a growth mindset, put into action through ... En savoir plus

$27.99 CAD

For thirty years, “best practices” in data have delivered bigger platforms, thicker slide decks, and disappointing outcomes. The problem isn’t technology. It’s mindset.The Data Hero Playbook reveals how limiting beliefs—learned helplessness, all-or-nothing thinking, externalized blame—have kept data from becoming truly transformational. The cure is a growth mindset, put into action through
... En savoir plus
MongoDB: The Definitive Guide

Powerful and Scalable Data Storage

par Shannon Bradshaw, Eoin Brazil, Kristina Chodorow ...

Manage your data with a system designed to support modern application development. Updated for MongoDB 4.2, the third edition of this authoritative and accessible guide shows you the advantages of using document-oriented databases. You’ll learn how this secure, high-performance system enables flexible data models, high availability, and horizontal scalability.Authors Shannon Bradshaw, Eoin Brazil, ... En savoir plus

$57.59 CAD

Manage your data with a system designed to support modern application development. Updated for MongoDB 4.2, the third edition of this authoritative and accessible guide shows you the advantages of using document-oriented databases. You’ll learn how this secure, high-performance system enables flexible data models, high availability, and horizontal scalability.Authors Shannon Bradshaw, Eoin Brazil,
... En savoir plus
Getting Started with Simulink

Written by an experienced engineer, this book will help you utilize the great user-friendly features of Simulink to advance your modeling, testing, and interfacing skills. Packed with illustrations and step-by-step walkthroughs.

par Luca Zamboni ...

Written by an experienced engineer, this book will help you utilize the great user-friendly features of Simulink to advance your modeling, testing, and interfacing skills. Packed with illustrations and step-by-step walkthroughs.Key FeaturesDig deep into SimulinkNo unnecessary theory - start modelling right awayComplex concepts made easy through examplesPacked with illustrations and detailed step ... En savoir plus

$33.59 CAD ou Gratuit avec Kobo Plus

Written by an experienced engineer, this book will help you utilize the great user-friendly features of Simulink to advance your modeling, testing, and interfacing skills. Packed with illustrations and step-by-step walkthroughs.Key FeaturesDig deep into SimulinkNo unnecessary theory - start modelling right awayComplex concepts made easy through examplesPacked with illustrations and detailed step
... En savoir plus
Hadoop Operations

A Guide for Developers and Administrators

par Eric Sammer ...

If you’ve been asked to maintain large and complex Hadoop clusters, this book is a must. Demand for operations-specific material has skyrocketed now that Hadoop is becoming the de facto standard for truly large-scale data processing in the data center. Eric Sammer, Principal Solution Architect at Cloudera, shows you the particulars of running Hadoop in production, from planning, installing, and ... En savoir plus

$36.79 CAD

If you’ve been asked to maintain large and complex Hadoop clusters, this book is a must. Demand for operations-specific material has skyrocketed now that Hadoop is becoming the de facto standard for truly large-scale data processing in the data center. Eric Sammer, Principal Solution Architect at Cloudera, shows you the particulars of running Hadoop in production, from planning, installing, and
... En savoir plus
IBM Cognos Business Intelligence 10: The Official Guide

par Dan Volitich, Gerard Ruppert ...

Collections series The Official Guide
The only authorized guide to IBM Cognos Business Intelligence v10.1Updated for the latest release of the software, IBM Cognos Business Intelligence 10: The Official Guide explains how to create, implement, and manage an enterprise BI solution. Maximize all of the new and enhanced features, including the powerful modeling, monitoring, and analytics capabilities. Build and deliver reports that ... En savoir plus

$89.09 CAD

The only authorized guide to IBM Cognos Business Intelligence v10.1Updated for the latest release of the software, IBM Cognos Business Intelligence 10: The Official Guide explains how to create, implement, and manage an enterprise BI solution. Maximize all of the new and enhanced features, including the powerful modeling, monitoring, and analytics capabilities. Build and deliver reports that
... En savoir plus
R for Data Science

Import, Tidy, Transform, Visualize, and Model Data

par Hadley Wickham, Mine Çetinkaya-Rundel, Garrett Grolemund ...

Use R to turn data into insight, knowledge, and understanding. With this practical book, aspiring data scientists will learn how to do data science with R and RStudio, along with the tidyverse—a collection of R packages designed to work together to make data science fast, fluent, and fun. Even if you have no programming experience, this updated edition will have you doing data science quickly.You ... En savoir plus

$67.99 CAD

Use R to turn data into insight, knowledge, and understanding. With this practical book, aspiring data scientists will learn how to do data science with R and RStudio, along with the tidyverse—a collection of R packages designed to work together to make data science fast, fluent, and fun. Even if you have no programming experience, this updated edition will have you doing data science quickly.You
... En savoir plus
Hands-On Unsupervised Learning Using Python

How to Build Applied Machine Learning Solutions from Unlabeled Data

par Ankur A. Patel ...

Many industry experts consider unsupervised learning the next frontier in artificial intelligence, one that may hold the key to general artificial intelligence. Since the majority of the world's data is unlabeled, conventional supervised learning cannot be applied. Unsupervised learning, on the other hand, can be applied to unlabeled datasets to discover meaningful patterns buried deep in the data ... En savoir plus

$67.99 CAD

Many industry experts consider unsupervised learning the next frontier in artificial intelligence, one that may hold the key to general artificial intelligence. Since the majority of the world's data is unlabeled, conventional supervised learning cannot be applied. Unsupervised learning, on the other hand, can be applied to unlabeled datasets to discover meaningful patterns buried deep in the data
... En savoir plus
Hands-On Machine Learning with Microsoft Excel 2019

Build complete data analysis flows, from data collection to visualization

par Julio Cesar Rodriguez Martino ...

A practical guide to getting the most out of Excel, using it for data preparation, applying machine learning models (including cloud services) and understanding the outcome of the data analysis.Key FeaturesUse Microsoft's product Excel to build advanced forecasting models using varied examplesCover range of machine learning tasks such as data mining, data analytics, smart visualization, and ... En savoir plus

$37.59 CAD ou Gratuit avec Kobo Plus

A practical guide to getting the most out of Excel, using it for data preparation, applying machine learning models (including cloud services) and understanding the outcome of the data analysis.Key FeaturesUse Microsoft's product Excel to build advanced forecasting models using varied examplesCover range of machine learning tasks such as data mining, data analytics, smart visualization, and
... En savoir plus
Mastering Blockchain

Deeper insights into decentralization, cryptography, Bitcoin, and popular Blockchain frameworks

par Imran Bashir ...

Learn about cryptography and cryptocurrencies so you can build highly secure, decentralized applications and conduct trusted in-app transactionsKey Features\[\*\]Get to grips with the underlying technical principles and implementations of blockchain.\[\*\]Build powerful applications using Ethereum to secure transactions and create smart contracts.\[\*\]Explore cryptography, mine cryptocurrencies, ... En savoir plus

$47.19 CAD ou Gratuit avec Kobo Plus

Learn about cryptography and cryptocurrencies so you can build highly secure, decentralized applications and conduct trusted in-app transactionsKey Features\[\*\]Get to grips with the underlying technical principles and implementations of blockchain.\[\*\]Build powerful applications using Ethereum to secure transactions and create smart contracts.\[\*\]Explore cryptography, mine cryptocurrencies,
... En savoir plus
Hands-On Cybersecurity with Blockchain

Implement DDoS protection, PKI-based identity, 2FA, and DNS security using Blockchain

par Rajneesh Gupta ...

Develop blockchain application with step-by-step instructions, working example and helpful recommendationsKey FeaturesUnderstanding the blockchain technology from the cybersecurity perspectiveDeveloping cyber security solutions with Ethereum blockchain technologyUnderstanding real-world deployment of blockchain based applicationsBook DescriptionBlockchain technology is being welcomed as one of the ... En savoir plus

$41.59 CAD ou Gratuit avec Kobo Plus

Develop blockchain application with step-by-step instructions, working example and helpful recommendationsKey FeaturesUnderstanding the blockchain technology from the cybersecurity perspectiveDeveloping cyber security solutions with Ethereum blockchain technologyUnderstanding real-world deployment of blockchain based applicationsBook DescriptionBlockchain technology is being welcomed as one of the
... En savoir plus
Instant Heat Maps in R: How-to

par Sebastian Raschka ...

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Heat Maps in R: How-to is an easy to understand book that starts with a simple heat map and takes you all the way through to advanced heat maps with graphics and data manipulation.Heat Maps in R: How-to is the book for you if you want to make use of this free and open source software to ... En savoir plus

$17.59 CAD ou Gratuit avec Kobo Plus

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Heat Maps in R: How-to is an easy to understand book that starts with a simple heat map and takes you all the way through to advanced heat maps with graphics and data manipulation.Heat Maps in R: How-to is the book for you if you want to make use of this free and open source software to
... En savoir plus
SQL Cheat Sheet - Quick Reference Guide

par Kaitlyn Chick ...

Collections series Learning at a GLANCE
SQL Cheat Sheet & Guide, is designed as a quick reference, goto book for the working Microsoft and MySQL user. If you are like me, you like to keep all of your reference material together and not in a hundred internet searches. This QUICK LOOK reference is intended for the working IT professional in real world scenarios without having to find what you are looking for within a sea of webpage ... En savoir plus

$2.04 CAD

SQL Cheat Sheet & Guide, is designed as a quick reference, goto book for the working Microsoft and MySQL user. If you are like me, you like to keep all of your reference material together and not in a hundred internet searches. This QUICK LOOK reference is intended for the working IT professional in real world scenarios without having to find what you are looking for within a sea of webpage
... En savoir plus
Build a Reasoning Model (From Scratch)

par Sebastian Raschka ...

Get the eBook free when you register your print book at Manning."An exceptional deep dive into the next frontier of AI.”—Aman Chadha, GoogleThis book is a practical guide to understanding how modern reasoning-oriented LLMs work by building their core methods step by step. The book tells a clear engineering story: start with a conventional pre-trained LLM, learn how text generation works, build ... En savoir plus

$59.99 CAD

Get the eBook free when you register your print book at Manning."An exceptional deep dive into the next frontier of AI.”—Aman Chadha, GoogleThis book is a practical guide to understanding how modern reasoning-oriented LLMs work by building their core methods step by step. The book tells a clear engineering story: start with a conventional pre-trained LLM, learn how text generation works, build
... En savoir plus
Practical Time Series Analysis

Master Time Series Data Processing, Visualization, and Modeling using Python

par PKS Prakash, Avishek Pal ...

Step by Step guide filled with real world practical examples.Key FeaturesGet your first experience with data analysis with one of the most powerful types of analysis—time series.Find patterns in your data and predict the future pattern based on historical data.Learn the statistics, theory, and implementation of Time Series methods using this example-rich guideBook DescriptionTime Series Analysis ... En savoir plus

$41.59 CAD ou Gratuit avec Kobo Plus

Step by Step guide filled with real world practical examples.Key FeaturesGet your first experience with data analysis with one of the most powerful types of analysis—time series.Find patterns in your data and predict the future pattern based on historical data.Learn the statistics, theory, and implementation of Time Series methods using this example-rich guideBook DescriptionTime Series Analysis
... En savoir plus
Creating a Data-Driven Organization

Practical Advice from the Trenches

par Carl Anderson ...

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.Through interviews ... En savoir plus

$39.19 CAD

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.Through interviews
... En savoir plus
Writing and Querying MapReduce Views in CouchDB

Tools for Data Analysts

par Bradley Holt ...

If you want to use CouchDB to support real-world applications, you'll need to create MapReduce views that let you query this document-oriented database for meaningful data. With this short and concise ebook, you'll learn how to create a variety of MapReduce views to help you query and aggregate data in CouchDB’s large, distributed datasets.You'll get step-by-step instructions and lots of sample ... En savoir plus

$15.19 CAD

If you want to use CouchDB to support real-world applications, you'll need to create MapReduce views that let you query this document-oriented database for meaningful data. With this short and concise ebook, you'll learn how to create a variety of MapReduce views to help you query and aggregate data in CouchDB’s large, distributed datasets.You'll get step-by-step instructions and lots of sample
... En savoir plus
Elasticsearch 7 Quick Start Guide

Get up and running with the distributed search and analytics capabilities of Elasticsearch

par Anurag Srivastava, Douglas Miller ...

Get the most out of Elasticsearch 7's new features to build, deploy, and manage efficient applicationsKey FeaturesDiscover the new features introduced in Elasticsearch 7Explore techniques for distributed search, indexing, and clusteringGain hands-on knowledge of implementing Elasticsearch for your enterpriseBook DescriptionElasticsearch is one of the most popular tools for distributed search and ... En savoir plus

$28.79 CAD ou Gratuit avec Kobo Plus

Get the most out of Elasticsearch 7's new features to build, deploy, and manage efficient applicationsKey FeaturesDiscover the new features introduced in Elasticsearch 7Explore techniques for distributed search, indexing, and clusteringGain hands-on knowledge of implementing Elasticsearch for your enterpriseBook DescriptionElasticsearch is one of the most popular tools for distributed search and
... En savoir plus
Programming Hive

Data Warehouse and Query Language for Hadoop

par Edward Capriolo, Dean Wampler, Jason Rutherglen ...

Need to move a relational database application to Hadoop? This comprehensive guide introduces you to Apache Hive, Hadoop’s data warehouse infrastructure. You’ll quickly learn how to use Hive’s SQL dialect—HiveQL—to summarize, query, and analyze large datasets stored in Hadoop’s distributed filesystem.This example-driven guide shows you how to set up and configure Hive in your environment, provides ... En savoir plus

$28.79 CAD

Need to move a relational database application to Hadoop? This comprehensive guide introduces you to Apache Hive, Hadoop’s data warehouse infrastructure. You’ll quickly learn how to use Hive’s SQL dialect—HiveQL—to summarize, query, and analyze large datasets stored in Hadoop’s distributed filesystem.This example-driven guide shows you how to set up and configure Hive in your environment, provides
... En savoir plus
Meganets

How Digital Forces Beyond Our Control Commandeer Our Daily Lives and Inner Realities

par David B. Auerbach ...

How the autonomous digital forces jolting our lives – as uncontrollable as the weather and plate tectonics – are transforming life, society, culture, and politics.David Auerbach’s exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from ... En savoir plus

$24.99 CAD

How the autonomous digital forces jolting our lives – as uncontrollable as the weather and plate tectonics – are transforming life, society, culture, and politics.David Auerbach’s exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from
... En savoir plus

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