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Genre et marketing

L'influence des stratégies marketing sur les stéréotypes de genre

by Florence Benoit-Moreau, Eva Delacroix ...

Series series Societing
Mouvement #MeToo, inégalités hommes-femmes... La question du genre nourrit nombre de débats dans la société tout en interrogeant personnellement chacun d’entre nous. Et cependant, le sujet traverse encore timidement la sphère du marketing : les stratégies et les dispositifs marketing ont-ils une influence sur la transmission de stéréotypes de genre ? Dans la société de consommation qui est la ... Read more

$26.99 CAD

Mouvement #MeToo, inégalités hommes-femmes... La question du genre nourrit nombre de débats dans la société tout en interrogeant personnellement chacun d’entre nous. Et cependant, le sujet traverse encore timidement la sphère du marketing : les stratégies et les dispositifs marketing ont-ils une influence sur la transmission de stéréotypes de genre ? Dans la société de consommation qui est la
... Read more

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