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Resource Management eBook Series

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  • Building Network Capabilities in Turbulent Competitive Environments

    Business Success Stories from the BRICs

    by Paul Hong, YoungWon Park ...
    Series series Resource Management
    Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme ... Read more

    $163.99 CAD