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PR In Practice eBook Series

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  • Ethics in Public Relations

    A Guide to Best Practice

    by Patricia J Parsons ...
    Series series PR In Practice
    The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.Ethical practice in any professional discipline is guided by age-old philosophical perspectives, ... Read more

    $52.79 CAD

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  • Cultivating Communities of Practice

    A Guide to Managing Knowledge

    by Etienne Wenger, William Snyder, Richard A. McDermott ...
    Today's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. ... Read more

    $39.99 CAD or Free with Kobo Plus

  • Lowering Higher Education

    The Rise of Corporate Universities and the Fall of Liberal Education

    by James Cote, Anton L. Allahar ...
    What happens to the liberal arts and science education when universities attempt to sell it as a form of job training? In Lowering Higher Education, a follow-up to their provocative 2007 book Ivory Tower Blues, James E. Côté and Anton L. Allahar explore the subverted 'idea of the university' and the forces that have set adrift the mission of these institutions. Côté and Allahar connect the ... Read more

    $31.99 CAD

  • Is Technology Good for Education?

    by Neil Selwyn ...
    Series series Digital Futures
    Digital technologies are a key feature of contemporary education. Schools, colleges and universities operate along high-tech lines, while alternate forms of online education have emerged to challenge the dominance of traditional institutions. According to many experts, the rapid digitization of education over the past ten years has undoubtedly been a ‘good thing’.Is Technology Good For Education? ... Read more

    $11.99 CAD

  • Health Communication

    A Media and Cultural Studies Approach

    by Belinda Lewis ...
    This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:- How are communities using media to ... Read more

    $50.79 CAD

  • The Inclusion Revolution Is Now

    An Innovative Framework for Diversity and Inclusion in the Workplace

    by Maura G. Robinson MPA ...
    Take an innovative approach to a climate of change within your workplace or organization with this guidebook on diversity and inclusion.Author Maura G. Robinson, an authority on diversity and inclusion, has been helping companies create systemic process of change for more than twenty years. In the Inclusion Revolution Is Now, she explores as you cancreate an environment of inclusion where all ... Read more

    $9.59 CAD

  • The Department Chair Primer

    What Chairs Need to Know and Do to Make a Difference

    by Don Chu ...
    Series Book 140 - Jossey-Bass Resources for Department Chairs
    If higher education is to fulfill its vital social mission, new department leaders must be prepared for their positions and get up to speed on the basics quickly, educating themselves about the role and continuing to learn on the job.In this second edition of his classic resource, Don Chu outlines the proven ideas and strategies new department chairs need in order to do their jobs well. Thoroughly ... Read more

    $32.99 CAD

  • Behind the Academic Curtain

    How to Find Success and Happiness with a PhD

    by Frank F. Furstenberg ...
    Series series Chicago Guides to Academic Life
    More people than ever are going to graduate school to seek a PhD these days. When they get there, they discover a bewildering environment: a rapid immersion in their discipline, a keen competition for resources, and uncertain options for their future, whether inside or outside of academia. Life with a PhD can begin to resemble an unsolvable maze. In Behind the Academic Curtain, Frank F. ... Read more

    $19.79 CAD

  • Ethical Leadership

    Creating and Sustaining an Ethical Business Culture

    by Andrew Leigh ...
    Ethical Leadership shines a light on the role of both culture and ethics in organizations by making the issues more transparent, accessible and above all, connected. Business leaders are now accountable for showing that they have the correct ethical policies and culture in place. Andrew Leigh focuses on the fact that ethical culture is manifest in the actual behaviour and attitudes of all staff, ... Read more

    $57.19 CAD

  • The Essential Department Chair

    A Comprehensive Desk Reference

    by Jeffrey L. Buller ...
    Series Book 132 - Jossey-Bass Resources for Department Chairs
    THE ESSENTIAL DEPARTMENT CHAIRThis second edition of the informative and influential The Essential Department Chair offers academic chairs and department heads the information they need to excel in their roles. This book is about the "how" of academic administration: for instance, how do you cultivate a potential donor for much-needed departmental resources? How do you persuade your department ... Read more

    $53.99 CAD

  • A New Approach to Research Ethics

    Using Guided Dialogue to Strengthen Research Communities

    by Henriikka Mustajoki, Arto Mustajoki ...
    A New Approach to Research Ethics is a clear, practical and useful guide to the ethical issues faced by researchers today. Examining the theories of ethical decision-making and applying these theories to a range of situations within a research career and process, this text offers a broader perspective on how ethics can be a positive force in strengthening the research community.Drawing upon a ... Read more

    Free

  • Managing Organizational Change in Public Services

    International Issues, Challenges and Cases

    Edited by Rune Todnem By, Calum Macleod ...
    Series series Routledge Studies in Organizational Change & Development
    Forming part of the Understanding Organizational Change series, Managing Organizational Change in Public Services focuses on the organizational dimension of change management in public services. Combining aspects of change management theory with ‘real life’ practice in the form of organizational cases from different regions and sectors, this edited collection identifies and analyzes significant ... Read more

    $114.04 CAD