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Heritage eBook Series

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  • The Myth of Green Marketing

    Tending Our Goats at the Edge of Apocalypse

    by Toby Smith ...
    Series series Heritage
    In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis.This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late ... Read more

    $33.99 CAD

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  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    by Elizabeth L. Cline ...
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own ... Read more

    $14.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • "I Love You More Than My Dog"

    Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

    by Jeanne Bliss ...
    Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your ... Read more

    $13.99 CAD

  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart ...
    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Read more

    $18.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Strings Attached

    Untangling the Ethics of Incentives

    by Ruth W. Grant ...
    The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are ... Read more

    $30.99 CAD

  • Social Choice and Individual Values: Third Edition

    by Kenneth J. Arrow ...
    Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow’s seminal book to a new generation of students and researchers."Far beyond a classic, this small book unleashed the ... Read more

    $27.99 CAD

  • Better, Stronger, Faster

    The Myth of American Decline . . . and the Rise of a New Economy

    by Daniel Gross ...
    Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo! ... Read more

    $16.99 CAD

  • The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

    by Rolf Jensen, Mika Aaltonen ...
    A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ... Read more

    $28.99 CAD

  • Brand Psychology

    Consumer Perceptions, Corporate Reputations

    by Jonathan Gabay ...
    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... Read more

    $54.99 CAD

  • Optimal Redistributive Taxation

    by Matti Tuomala ...
    Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a crucial role in treating the symptoms and the causes of poverty. The normative analysis is crucial for tax/transfer design because it makes it possible to assess separately how changes in the redistributive ... Read more

    $99.99 CAD

  • Von Neumann, Morgenstern, and the Creation of Game Theory

    From Chess to Social Science, 1900–1960

    by Robert Leonard ...
    Series series Historical Perspectives on Modern Economics
    Drawing on a wealth of archival material, including personal correspondence and diaries, Robert Leonard tells the fascinating story of the creation of game theory by Hungarian Jewish mathematician John von Neumann and Austrian economist Oskar Morgenstern. Game theory first emerged amid discussions of the psychology and mathematics of chess in Germany and fin-de-siècle Austro-Hungary. In the 1930s, ... Read more

    $48.99 CAD

  • Digital Advertising

    Theory and Research

    Edited by Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

    $114.99 CAD