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DIY Resource Centre eBook Series

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  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

    $10.99 CAD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

    $51.99 CAD

  • Pick Me

    Breaking Into Advertising and Staying There

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative ... Read more

    $17.99 CAD or Free with Kobo Plus

  • Internet Marketing, SEO & Advertising

    A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits.*Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at ... Read more

    Free

  • The FIT Rule

    The FIT Rule is a book written from author David Roberts' close to twenty years experience in helping small business owners with their small business needs. In it, he examines the three principles that make a business successful, these three principles he has named The FIT Rule.FINANCE - There is more to just having money available to start a business and more to keeping track of revenues and ... Read more

    $7.68 CAD

  • Secrets to a Successful Blog Tour

    by Donna Huber ...
    From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles.Secrets revealed in this quick read include,Planning stage decisionsDifferent types of ... Read more

    $5.63 CAD

  • The Definitive WooCommerce Guide: How to 19x your eCommerce revenue in 5 months (2018)

    Dramatically increase your WooCommerce eCommerce Store Sales

    by Ben Stanford ...
    It turns out you can dramatically increase your WooCommerce sales by adding a few plugins to your site. Our client has a WooCommerce product page that is converting 21.7% of traffic into new purchases.In this eBook I’m going to show you what these plugins and techniques are.. and exactly how you can easily add them to your WordPress website.Achieving e-commerce success with your WordPress site ... Read more

    $4.99 CAD or Free with Kobo Plus

  • Ethics in Advertising

    Making the case for doing the right thing

    by Wally Snyder ...
    This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for ... Read more

    $104.99 CAD

  • Unlocking the Power of Emotions

    A Comprehensive Guide to Body Healing with Emotion Code Therapy

    by Sarah Lee ...
    Are you looking for a natural and effective way to heal your body from within? Look no further than Emotion Code Therapy!This powerful technique, invented by Dr. Bradley Nelson, helps to identify and release trapped emotions that can be causing physical ailments such as chronic pain, allergies, and digestive issues.In this book you'll learn about the science behind this revolutionary technique and ... Read more

    $4.99 CAD or Free with Kobo Plus

  • Multi-Channel Marketing, Branding and Retail Design

    New Challenges and Opportunities

    Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon ... Read more

    $138.99 CAD