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Data Analytics Applications eBook Series

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  • Anti-Analytics

    How Not to and How to Use Data Analytics in Business

    Series series Data Analytics Applications
    Meet Matt! Matt is the Mathematical and Analytical Thinker as well as the narrator of Anti-Analytics: How Not to and How to Use Data Analytics in Business. Matt explains how managers can successfully apply data analytics to business problems.Matt shares insight into developing a business analytics mindset that fosters the conditions under which organizations can develop business intelligence, ... Read more

    $116.79 CAD

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  • Data Analytics Applications in Latin America and Emerging Economies

    Edited by Eduardo Rodriguez ...
    Series series Data Analytics Applications
    This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical ... Read more

    Was $86.56 CAD Now $76.94 CAD

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  • Structured Analytic Techniques for Intelligence Analysis

    "Excellent publication for the study of intelligence analysis, structured analytical techniques and their application in this increasingly dangerous environment. A must read for anyone entering the intelligence community as an analyst, practitioner, stakeholder and leader."—Charles E. Wilson, University of Detroit MercyThe Third Edition of Structured Analytic Techniques for Intelligence Analysis ... Read more

    $125.59 CAD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $100.30 CAD

  • Analytics the Right Way

    A Business Leader's Guide to Putting Data to Productive Use

    CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATIONOrganizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with ... Read more

    $27.99 CAD

  • Marketing Database Analytics

    Transforming Data for Competitive Advantage

    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Read more

    $131.91 CAD

  • Functional Job Analysis

    A Foundation for Human Resources Management

    Series series Applied Psychology Series
    This book was written to address the need for timely, thorough, practical, and defensible job analysis for HR managers. Under continuing development over the past 50 years, Functional Job Analysis (FJA) is acknowledged by major texts in HR and industrial/organizational psychology as one of the premier methods of job analysis used by leading-edge organizations in the private and public sectors. It ... Read more

    Was $114.99 CAD Now $101.68 CAD

  • Visuals Matter!

    In Visuals Matter!, the result of a two-year research project funded by the Project Management Institute and University College London, authors Joana Geraldi and Mario Arlt explore the impact of visuals on cognition and communication in project portfolio decisions. Their goal is to increase project practitioners' and scholars' awareness about how important visuals can be and to provide guidance on ... Read more

    $37.99 CAD or Free with Kobo Plus

  • The Mindset for Creating Project Value

    Using empirical data from their research study, Thomas Lechler and John Byrne demonstrate that the success of a project strongly depends on the specific attitude of the project manager and the project management decision-making process. They also address: • Limiting effects of the Triple Constraints Paradigm • Role of uncertainty in projects. Leaders within organizations will find the results ... Read more

    $37.99 CAD or Free with Kobo Plus

  • Mastering Marketing Data Science

    A Comprehensive Guide for Today's Marketers

    by Iain Brown ...
    Unlock the Power of Data: Transform Your Marketing Strategies with Data ScienceIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through ... Read more

    $80.99 CAD

  • Building a Resilient Organisation

    The Design of Risk-Based Reasoning Chains in Large Distributed Systems

    In this book, John Arthur and Louise Moody introduce the concept of the reasoning chain, a new approach to risk-based reasoning systems in large, complex and distributed organisations. Arguing that large, complex and distributed organisations are particularly focussed on a triple-helix of chain metaphors – supply, value and reputation chains – the authors propose that there is overwhelming ... Read more

    $76.94 CAD

  • ChatGPT for Pupils and Students

    How Artificial Intelligence can help in school and college

    by Anna Somnis ...
    The newest way to learnReady for a revolutionary way of learning? Then "ChatGPT for Students" is for you! Dive into the fascinating world of AI technology and learn how to use ChatGPT to achieve your school and academic goals.This book is packed with useful information and practical tips that will help you understand the basics of ChatGPT. Discover the groundbreaking GPT-4 architecture, neural ... Read more

    $4.99 CAD or Free with Kobo Plus