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Basics Advertising eBook Series

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  • Basics Advertising 02: Art Direction

    by Mr Nik Mahon ...
    Series series Basics Advertising
    Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and ... Read more

    $42.99 CAD

  • Basics Advertising 03: Ideation

    by Mr Nik Mahon ...
    Series series Basics Advertising
    Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks.Ideation examines ... Read more

    $42.99 CAD

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  • Hegarty on Advertising

    by John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

    $28.99 CAD

  • Advertising Media Planning, Seventh Edition

    by Roger Baron, Jack Sissors ...
    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh ... Read more

    $117.99 CAD

  • Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

    by Martyn Forrester ...
    ‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient ... Read more

    $6.99 CAD or Free with Kobo Plus

  • Scientific Advertising. Illustrated

    by Claude Hopkins ...
    "Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the ... Read more

    $0.99 CAD

  • The Greenwash Effect

    Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

    by Guy Pearse ...
    Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Read more

    $24.99 CAD

  • The Language of Branding

    Theory, Strategies, and Tactics

    by Dawn Lerman, Robert J. Morais, David Luna ...
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... Read more

    $93.99 CAD

  • Branded Beauty

    How Marketing Changed the Way We Look

    by Mark Tungate ...
    Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Read more

    $36.99 CAD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $5.31 CAD or Free with Kobo Plus

  • The Advertising Agency (RLE Marketing)

    Procedure and Practice

    by Floyd Y. Keeler, Albert E. Haase ...
    Series series Routledge Library Editions: Marketing
    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six ... Read more

    $97.99 CAD

  • Adland

    A Global History of Advertising

    by Mark Tungate ...
    Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... Read more

    $51.99 CAD