Audiobooks narrated by Marty Cagan

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itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

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Inspired

How to Create Tech Products Customers Love

by Marty Cagan ...

Series series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Read more

$24.99 CAD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
... Read more
Transformed

Moving to the Product Operating Model

by Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore ...

Series series Silicon Valley Product Group
Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... Read more

$26.99 CAD

Also available as: Audiobook

Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the
... Read more

Also available as: Audiobook
Empowered

Ordinary People, Extraordinary Products

by Marty Cagan ...

Series series Silicon Valley Product Group
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Read more

$26.99 CAD

Also available as: Audiobook

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people
... Read more

Also available as: Audiobook
Audiobook

Audiobook

INSPIRED

How to Create Tech Products Customers Love, 2nd Edition

by Marty Cagan ...

Narrated by Marty Cagan ...

Unabridged

8 hours 46 min

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to ... Read more

$29.99 CAD or Free with Kobo Plus

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to
... Read more
Audiobook

Audiobook

EMPOWERED

Ordinary People, Extraordinary Products

by Marty Cagan ...

Narrated by Marty Cagan ...

Unabridged

11 hours 9 min

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their ... Read more

$36.99 CAD or Free with Kobo Plus

Also available as: eBook

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their
... Read more

Also available as: eBook
Audiobook

Audiobook

Transformed

Moving to the Product Operating Model

by Marty Cagan ...

Narrated by Marty Cagan ...

Unabridged

10 hours 9 min

Help transform your business and innovate like the world's top tech companies!Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. ... Read more

$36.99 CAD or Free with Kobo Plus

Also available as: eBook

Help transform your business and innovate like the world's top tech companies!Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
... Read more

Also available as: eBook
The Four Steps to the Epiphany

Successful Strategies for Products that Win

by Steve Blank ...

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than ... Read more

$32.99 CAD

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than
... Read more
Becoming Trader Joe

How I Did Business My Way and Still Beat the Big Guys

by Joe Coulombe ...

Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe.Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.Joe Coulombe founded what would become Trader Joe’s in the late 1960s ... Read more

$10.99 CAD

Also available as: Audiobook

Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe.Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.Joe Coulombe founded what would become Trader Joe’s in the late 1960s
... Read more

Also available as: Audiobook
Escaping the Build Trap

How Effective Product Management Creates Real Value

by Melissa Perri ...

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Read more

$34.99 CAD

Also available as: Audiobook

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can
... Read more

Also available as: Audiobook
Influence Without Authority

by Allan R. Cohen, David L. Bradford ...

Get what you need to achieve your objectives and produce resultsInfluence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key ... Read more

$24.99 CAD

Get what you need to achieve your objectives and produce resultsInfluence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key
... Read more
Loved

How to Rethink Marketing for Tech Products

by Martina Lauchengco ...

Series series Silicon Valley Product Group
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... Read more

$27.99 CAD

Also available as: Audiobook

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product
... Read more

Also available as: Audiobook
Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore ...

Series series
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

$13.99 CAD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Read more