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Books narrated by Jim Jansen

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  • Understanding Sponsored Search

    Core Elements of Keyword Advertising

    by Jim Jansen ...
    This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do ... Read more

    $61.99 CAD