Audiobooks narrated by Alistair Croll

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itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

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Just Evil Enough

The Subversive Marketing Handbook

by Alistair Croll, Emily Ross ...

Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Read more

$19.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business
... Read more

Also available as: Audiobook
Lean Analytics

Use Data to Build a Better Startup Faster

by Alistair Croll, Benjamin Yoskovitz ...

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. ... Read more

$34.39 CAD

Also available as: Audiobook

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word.
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Lean Analytics

Use Data to Build a Better Startup Faster

by Alistair Croll, Benjamin Yoskovitz ...

Narrated by Daniel Henning ...

Unabridged

12 hours 48 min

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and ... Read more

$35.72 CAD or Free with Kobo Plus

Also available as: eBook

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and
... Read more

Also available as: eBook
Audiobook

Audiobook

Just Evil Enough

The Subversive Marketing Handbook

by Alistair Croll, Emily Ross ...

Narrated by Alistair Croll ...

Unabridged

13 hours 59 min

Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Read more

$31.85 CAD or Free with Kobo Plus

Also available as: eBook

Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business
... Read more

Also available as: eBook
Propose, Prepare, Present

How to become a successful, effective, and popular speaker at industry conferences

by Alistair Croll ...

Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales pitches.What does it ... Read more

Free

Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales pitches.What does it
... Read more
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

by Alexander Hormozi ...

Series Book 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Read more

$20.60 CAD or Free with Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Read more
Obviously Awesome

How to Nail Product Positioning so Customers Get it, Buy it, Love it

by April Dunford ...

You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product ... Read more

$8.69 CAD

You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$19.99 CAD

Also available as: Audiobook

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Read more

Also available as: Audiobook
Traction

How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares ...

Most startups don’t fail because they can’t build a product.Most startups fail because they can’t get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go ... Read more

$11.99 CAD

Most startups don’t fail because they can’t build a product.Most startups fail because they can’t get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go
... Read more
Words that Change Minds

Mastering the Language of Influence

by Shelle Rose Charvet ...

Words that Change Minds is based on the Language and Behaviour Profile (LAB Profile™); an easy to learn tool which illustrates how each person is unique. The LAB Profile™ will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger ... Read more

$8.69 CAD

Words that Change Minds is based on the Language and Behaviour Profile (LAB Profile™); an easy to learn tool which illustrates how each person is unique. The LAB Profile™ will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger
... Read more
Product-Led Growth

How to Build a Product That Sells Itself

by Bush Wes ...

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard ... Read more

$7.19 CAD or Free with Kobo Plus

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard
... Read more