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Showing 1 - 12 of 12 results for “mr nik mahon”
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  • Basics Advertising 02: Art Direction

    by Mr Nik Mahon ...
    Series series Basics Advertising
    Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and ... Read more

    $42.99 CAD

  • Basics Advertising 03: Ideation

    by Mr Nik Mahon ...
    Series series Basics Advertising
    Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks.Ideation examines ... Read more

    $42.99 CAD

  • The Fundamentals of Creative Advertising

    by Mr Ken Burtenshaw, Caroline Barfoot, Mr Nik Mahon ...
    Series series Fundamentals
    Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns*.* The book focuses on the various media available to the advertiser, the thinking and planning ... Read more

    $39.99 CAD

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  • The Million Dollar Blog

    by Natasha Courtenay-Smith ...
    In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who ... Read more

    $12.99 CAD

  • Fashion Marketing Communications

    by Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Read more

    $36.99 CAD

  • Hegarty on Advertising

    by John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

    $28.99 CAD

  • Hype Yourself

    A no-nonsense PR toolkit for small businesses

    by Lucy Werner ...
    ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of ... Read more

    $8.99 CAD or Free with Kobo Plus

  • Fresh Restaurant Marketing

    34 Rules On How To Get Your Customers Coming Back Again And Again

    by Neil Murphy ...
    34 Rules, tips and strategies to serious restaurant success and showing how to stop working more yet taking less in your restaurant ... Read more

    $2.81 CAD or Free with Kobo Plus

  • Brand Management In A Week

    How To Be A Successful Brand Manager In Seven Simple Steps

    by Paul Hitchens, Julia Hitchens ...
    Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their ... Read more

    $4.99 CAD

  • 101 Ways to Advertise Your Business

    by Andrew Griffiths ...
    READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISINGUnderstanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising.From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase the effectiveness of your advertising. With step-by-step advice on how to make an advertisement, how to buy ... Read more

    $10.99 CAD or Free with Kobo Plus

  • Selling

    by Nick Constable ...
    Series series Collins Business Secrets
    The selling secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Selling.Includes how to:• Pitch your product to meet the needs of your customer• Use body language to build rapport• Negotiate and close the deal• Make your customers keep coming back for more• Develop new business relationships ... Read more

    $7.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • DK Essential Managers: Effective Public Relations

    by DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Read more

    $6.99 CAD