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Consumer Behaviour Audiobooks

If you like Consumer Behaviour Audiobooks, then you'll love these top picks.
Showing 1 - 24 of 475 Results
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  • Audiobook

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    by Seth Godin ...
    Narrated by Seth Godin ...

    Unabridged

    7 hours 2 min

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

    $23.00 CAD

  • Audiobook

    Influence, New and Expanded

    The Psychology of Persuasion

    by Robert B. Cialdini ...
    Narrated by Robert B. Cialdini ...

    Unabridged

    20 hours 43 min

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

    $57.99 CAD

  • Audiobook

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    by Seth Godin ...
    Narrated by Seth Godin ...

    Unabridged

    9 hours 27 min

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

    $35.00 CAD

  • Audiobook

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    by Matthew Dixon, Ted McKenna ...
    Narrated by Matthew Dixon, Ted McKenna ...

    Unabridged

    5 hours 47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

    $23.00 CAD

  • Audiobook

    Customer Experience Management: A Practical Playbook to Design, Measure, and Scale Remarkable Journeys That Keep Customers for Life

    by Michael Harrington ...
    Narrated by Michael Harrington ...

    Unabridged

    2 hours 10 min

    Transform chaotic customer interactions into a predictable growth engine with this definitive business leadership guide. Perfect for your morning commute, this pragmatic blueprint equips frustrated executives to finally replace empty marketing slogans with disciplined, measurable execution.Whether you are fighting silos in a sprawling corporate setting or launching a digital storefront, you need a ... Read more

    $13.73 CAD or Free with Kobo Plus

  • Audiobook

    Generation AI

    Why Generation Alpha and the Age Of AI Will Change Everything

    by Matt Britton ...
    Narrated by Jonathan Strait ...

    Unabridged

    6 hours 39 min

    A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a ... Read more

    $28.84 CAD or Free with Kobo Plus

  • Audiobook

    Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Thomas A. Stewart, Patricia O'Connell ...
    Narrated by Mike Chamberlain ...

    Unabridged

    8 hours 44 min

    Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to ... Read more

    Was $41.99 CAD Now $28.84 CAD or Free with Kobo Plus

  • Audiobook

    Biointeligencia Estratégica

    Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

    by Juan Carlos Chávez, Carlos Chávez ...
    Narrated by José Manuel Vieira ...

    Unabridged

    7 hours 45 min

    “Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes ... Read more

    $18.04 CAD or Free with Kobo Plus

  • Audiobook

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    by Christopher Kingler ...
    Narrated by Russell Newton ...

    Unabridged

    3 hours 3 min

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Read more

    $8.23 CAD or Free with Kobo Plus

  • Audiobook

    Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity

    by Lelia Mayer ...
    Narrated by Digital Voice Charlotte G ...

    Unabridged

    3 hours 37 min

    This audiobook is narrated by a digital voice.Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of ... Read more

    $6.64 CAD or Free with Kobo Plus

  • Audiobook

    Click

    What Millions of People Are Doing Online and Why it Matters

    by Bill Tancer ...
    Narrated by Bill Tancer ...

    Unabridged

    5 hours 20 min

    The age of internet shopping has fully taken over and with the help of this guide to online consumerism, businesses can understand and optimize the way they sell their products in the modern marketplace.What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time ... Read more

    $24.99 CAD

  • Audiobook

    Det grønne pengetræ

    Sådan scorer vi kassen på klimakrisen

    by Magnus Barsøe ...
    Narrated by Mikkel Hansen ...

    Unabridged

    4 hours 28 min

    Vi ved det godt: Klimakrisen er tidens største politiske, sociale og økonomiske problem. Vores afhængighed af fossile brændsler risikerer reelt at blive menneskehedens endeligt. Vi skylder fremtidige generationer at sætte alt ind for at reducere udledningen af drivhusgasser. Lige nu.Men glem alt dette et øjeblik. Det grønne pengetræ er hverken en appel til din dårlige samvittighed eller dit varme ... Read more

    $45.96 CAD

  • Audiobook

    The Compass and the Nail

    How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

    by Craig Wilson ...
    Narrated by Kyle Tait ...

    Unabridged

    5 hours 43 min

    Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing ... Read more

    $26.10 CAD or Free with Kobo Plus

  • Audiobook

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    by Jeanine Marks, Alexis Chang ...
    Narrated by Marcus Mulenga ...

    Unabridged

    18 min

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... Read more

    $18.69 CAD or Free with Kobo Plus

  • Audiobook

    Customer Centricity

    Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

    by Peter Fader ...
    Narrated by Patrick Lawlor ...

    Unabridged

    3 hours 4 min

    Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer ... Read more

    $19.22 CAD or Free with Kobo Plus

  • Audiobook

    Consejos que te llevan a pasar por caja: Detecta el discurso de venta en los contenidos de desarrollo personal

    by Luisa Meléndez ...
    Narrated by Luisa Meléndez ...

    Unabridged

    2 hours 10 min

    Activa tu pensamiento crítico en autoayuda y detecta cuándo un buen consejo esconde una venta encubierta. Si sientes saturación por tantas promesas de desarrollo personal en redes o podcasts, esta guía te dará claridad mental para separar el valor real del marketing puro.Recupera el control de tus decisiones financieras y emocionales sin renunciar a tu propio crecimiento. A través de un enfoque ... Read more

    $13.99 CAD or Free with Kobo Plus

  • Audiobook

    La cuenta atrás va a por tu cartera: Reconoce los trucos que te meten prisa antes de comprar por internet

    by Trinidad Carmona ...
    Narrated by Trinidad Carmona ...

    Unabridged

    2 hours 6 min

    Domina la psicología del consumidor y frena las compras impulsivas antes de que las ofertas relámpago vacíen tu cuenta. Si sientes agobio ante esos relojes que marcan los últimos minutos o dudas si realmente necesitas ese producto, este enfoque práctico y empoderador te devolverá el control financiero.Escuchar esta guía transformará tu ansiedad frente al comercio electrónico en una toma de ... Read more

    $13.99 CAD or Free with Kobo Plus

  • Audiobook

    Fragen Sie die Kassiererin!

    by Anna Sam, Anna Sam ...
    Narrated by Bea Kopyto ...

    Unabridged

    3 hours 5 min

    Nach ihrem erfolgreichen Bestseller "Die Leiden einer jungen Kassiererin" wechselt Anna Sam in ihrem neuen Buch die Perspektive und nimmt dieses Mal die Leiden der Kund*innen unter die Lupe. Genauso humorvoll wie in ihrem ersten Buch liefert sie Überlebenstipps fürs Einkaufen. Vom Anfertigen einer perfekten Einkaufsliste bis zu den Problemen beim Umtausch deckt Anna Sam alle Hürden, die bei einem ... Read more

    $9.99 CAD or Free with Kobo Plus

  • Audiobook

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    by Florian Wohlmuth, Leonhardt Seitz ...
    Narrated by Florian Wolny ...

    Unabridged

    7 hours 50 min

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... Read more

    $20.54 CAD or Free with Kobo Plus

  • Audiobook

    AI meets UX: Designing the Next Generation of User- Centered Products

    Where innovation meets empathy to shape the future of design

    by Wandher Souza ...
    Narrated by Patrick Kelly Shannon ...

    Unabridged

    2 hours 3 min

    Ready to shape the future of design? AI meets UX: Designing the Next Generation of User-Centered Products is the ultimate guide for anyone looking to create user-centered products powered by artificial intelligence. Whether you're a UX designer, product manager, developer, or AI enthusiast, this book offers actionable insights and real-world examples to help you craft meaningful, ethical, and ... Read more

    $13.73 CAD or Free with Kobo Plus

  • Audiobook

    Brandsplaining

    Why Marketing is (Still) Sexist and How to Fix It

    by Jane Cunningham, Philippa Roberts ...
    Narrated by Sarah Paul ...

    Unabridged

    7 hours 24 min

    Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ... ... Read more

    $23.98 CAD

  • Audiobook

    So entwickelst du unwiderstehliche Angebote: Ein praktisches System, um Mehrwert zu schaffen, den Kunden schnell verstehen

    by Anton Stark ...
    Narrated by Anton Stark ...

    Unabridged

    2 hours 29 min

    Dieser praxisnahe Business-Guide zur Angebotsentwicklung verwandelt zögerliche Interessenten in loyale Käufer. Wenn der Umsatz stagniert und die Akquise im Home-Office zur frustrierenden Hürde wird, liefert dir dieser motivierende Audio-Begleiter den entscheidenden Durchbruch. Verabschiede dich von billigen Verkaufstricks und setze stattdessen auf kristallklaren, unwiderstehlichen Mehrwert.Tauche ... Read more

    $13.73 CAD or Free with Kobo Plus

  • Audiobook

    The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    by Matthew Dixon, Nick Toman, Rick DeLisi ...
    Narrated by Matthew Dixon, Nick Toman, Rick DeLisi ...

    Unabridged

    6 hours 37 min

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... Read more

    $23.00 CAD

  • Audiobook

    Dumb Money

    The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

    by Ben Mezrich ...
    Narrated by Fajer Al-Kaisi ...

    Unabridged

    7 hours 46 min

    **Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit ... Read more

    $32.99 CAD