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Thinking in New Boxes

A New Paradigm for Business Creativity

de Alan Iny, Luc De Brabandere ...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Leer más

Antes $14.99 USD Ahora $4.99 USD

Disponible también en: Audiolibro

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now
... Leer más

Disponible también en: Audiolibro
BCG頂尖顧問教你轉型思考術—用5個步驟挑戰舊規則、啟動新未來！

Thinking in New Boxes: A New Paradigm for Business Creativity

de 魯克．德布拉班迪爾, Luc de Brabandere, 亞倫．伊恩, Alan Iny, 李芳齡 ...

★BCG頂尖顧問協助全球企業成功轉型的實戰心法★BCG台灣分公司／審訂│台灣BCG合夥人兼董事總經理徐瑞廷│專序推薦│業界領袖、專業媒體、全球BCG企業轉型專家│一致力推關於BCG──BCG（The Boston Consulting Group）＝波士頓顧問公司全球領先的管理顧問公司，客戶遍及財星500大企業與政府單位協助不同產業因應重要挑戰、推動業務轉型，並建立組織能力以延續競爭優勢。→從原子筆到打火機？可拋棄式原子筆製造商BIC想追求成長，該公司覺得推出新顏色、新規格原子筆的構想缺乏新意，在腦力激盪會議中，有人提議：生產打火機！打火機？這個乍看之下很瘋狂的點子，超脫了製筆事業的「框架」，不把BIC視為製筆公司，讓BIC能在「可拋棄式」這個新框架中找到新成長。沒錯，所以現在有可拋棄式的BIC打火機、刮鬍刀、手機。這個「可拋棄式」的新框架，為BIC開啟了通往大量機會之門。 ... Leer más

$8.99 USD

★BCG頂尖顧問協助全球企業成功轉型的實戰心法★BCG台灣分公司／審訂│台灣BCG合夥人兼董事總經理徐瑞廷│專序推薦│業界領袖、專業媒體、全球BCG企業轉型專家│一致力推關於BCG──BCG（The Boston Consulting Group）＝波士頓顧問公司全球領先的管理顧問公司，客戶遍及財星500大企業與政府單位協助不同產業因應重要挑戰、推動業務轉型，並建立組織能力以延續競爭優勢。→從原子筆到打火機？可拋棄式原子筆製造商BIC想追求成長，該公司覺得推出新顏色、新規格原子筆的構想缺乏新意，在腦力激盪會議中，有人提議：生產打火機！打火機？這個乍看之下很瘋狂的點子，超脫了製筆事業的「框架」，不把BIC視為製筆公司，讓BIC能在「可拋棄式」這個新框架中找到新成長。沒錯，所以現在有可拋棄式的BIC打火機、刮鬍刀、手機。這個「可拋棄式」的新框架，為BIC開啟了通往大量機會之門。
... Leer más
La bonne idée existe - Thinking in new boxes

Cinq étapes essentielles pour la trouver

de Luc de Brabandere, Alan Iny ...

Une philosophie et une méthodologie radicalement nouvelles de la créativité par les experts du Boston Consulting GroupPour devenir plus créatif et parvenir à LA bonne idée, il ne suffit pas de simplement penser en dehors des cadres. Le vrai défi consiste à construire de nouveaux cadres. Si la plupart des organisations ne parviennent pas à réaliser de sauts imaginatifs suffisants pour s'assurer un ... Leer más

$20.99 USD

Une philosophie et une méthodologie radicalement nouvelles de la créativité par les experts du Boston Consulting GroupPour devenir plus créatif et parvenir à LA bonne idée, il ne suffit pas de simplement penser en dehors des cadres. Le vrai défi consiste à construire de nouveaux cadres. Si la plupart des organisations ne parviennent pas à réaliser de sauts imaginatifs suffisants pour s'assurer un
... Leer más
Audiolibro

Thinking in New Boxes

A New Paradigm for Business Creativity

de Luc De Brabandere, Alan Iny ...

Narrado por Alan Iny ...

Completo

11 hora 1 minutos

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Leer más

$17.99 USD

Disponible también en: eBook

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now
... Leer más

Disponible también en: eBook

Audiolibro

Better and Faster

The Proven Path to Unstoppable Ideas

de Jeremy Gutsche ...

Narrado por Jeremy Gutsche ...

Completo

6 hora 43 minutos

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from ... Leer más

$17.99 USD

Disponible también en: eBook

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from
... Leer más

Disponible también en: eBook
Audiolibro

The Difference

When Good Enough Isn't Enough

de Subir Chowdhury ...

Narrado por Dominic Hoffman ...

Completo

3 hora 49 minutos

If you saw a toothpick on the floor, what would you do?This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both ... Leer más

$14.99 USD

Disponible también en: eBook

If you saw a toothpick on the floor, what would you do?This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both
... Leer más

Disponible también en: eBook
Audiolibro

Cracking the Code to a Successful Interview

15 Insider Secrets from a Top-Level Recruiter

de Evan Pellett ...

Narrado por George Newbern ...

Completo

2 hora 16 minutos

Featured on CBS and WBZ Radio, Evan Pellett is the keynote guest speaker on Nightside with Dan Rea. You may have heard Evan as the radio expert on interviewing across the United States.Cracking the Code to a Successful Interview is a groundbreaking new scientific, proactive, cutting-edge, hands-on, proven approach to job interviews by an award-winning, highly decorated recruiter. This REAPRICH ... Leer más

$14.99 USD o gratis con Kobo Plus

Disponible también en: eBook

Featured on CBS and WBZ Radio, Evan Pellett is the keynote guest speaker on Nightside with Dan Rea. You may have heard Evan as the radio expert on interviewing across the United States.Cracking the Code to a Successful Interview is a groundbreaking new scientific, proactive, cutting-edge, hands-on, proven approach to job interviews by an award-winning, highly decorated recruiter. This REAPRICH
... Leer más

Disponible también en: eBook
Audiolibro

Global Brand Power

Leveraging Branding for Long-Term Growth

de Barbara E. Kahn ...

Narrado por Rose Itzcovitz ...

Completo

3 hora 49 minutos

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... Leer más

$27.99 USD

Disponible también en: eBook

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions,
... Leer más

Disponible también en: eBook
Audiolibro

Art of Innovation, The

Lessons in Creativity from IDEO, America's Leading Design Firm

de Tom Kelley, Jonathan Littman ...

Narrado por Nick Podehl ...

Completo

8 hora 56 minutos

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and ... Leer más

$35.99 USD

Disponible también en: eBook

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and
... Leer más

Disponible también en: eBook
Audiolibro

Grit to Great

How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

de Linda Kaplan Thaler, Robin Koval ...

Narrado por Meredith Mitchell ...

Completo

3 hora 52 minutos

It is not native intelligence or natural talent that makes people excel, say Linda Kaplan Thaler and Robin Koval--it's old-fashioned sweat equity and hard work. And that claim is backed up by new research from MacArthur Fellowship Award winner and University of Pennsylvania psychologist Angela Duckworth, among others. Not everyone is blessed with exceptional intelligence, or wins the gene lottery. ... Leer más

$13.99 USD o gratis con Kobo Plus

Disponible también en: eBook

It is not native intelligence or natural talent that makes people excel, say Linda Kaplan Thaler and Robin Koval--it's old-fashioned sweat equity and hard work. And that claim is backed up by new research from MacArthur Fellowship Award winner and University of Pennsylvania psychologist Angela Duckworth, among others. Not everyone is blessed with exceptional intelligence, or wins the gene lottery.
... Leer más

Disponible también en: eBook
Audiolibro

The One Minute Millionaire

The Enlightened Way to Wealth

de Mark Victor Hansen, Robert G. Allen ...

Narrado por Mark Victor Hansen, Robert G. Allen ...

Completo

12 hora 41 minutos

Two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets.Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million ... Leer más

$19.99 USD

Disponible también en: eBook

Two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets.Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million
... Leer más

Disponible también en: eBook
Audiolibro

How to Wow

Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image

de Frances Cole Jones ...

Narrado por Frances Cole Jones ...

Completo

6 hora 36 minutos

From prominent communication coach Frances Cole Jones comes this indispensable guide in which anyone can learn how to make a spectacular impression in all aspects of their work life -- from giving top notch presentations to dazzling a client to wowing at cocktail parties. It's the go-to handbook for achieving success by making a lasting impression. ... Leer más

$17.99 USD

Disponible también en: eBook

From prominent communication coach Frances Cole Jones comes this indispensable guide in which anyone can learn how to make a spectacular impression in all aspects of their work life -- from giving top notch presentations to dazzling a client to wowing at cocktail parties. It's the go-to handbook for achieving success by making a lasting impression.
... Leer más

Disponible también en: eBook

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Thinking in New Boxes

BCG頂尖顧問教你轉型思考術—用5個步驟挑戰舊規則、啟動新未來！

La bonne idée existe - Thinking in new boxes

Thinking in New Boxes

La gente que leyó estos también disfrutó

Better and Faster

The Difference

Cracking the Code to a Successful Interview

Global Brand Power

Art of Innovation, The

Grit to Great

The One Minute Millionaire

How to Wow

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

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“alan iny”

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