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“william d wells”

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  • Measuring Advertising Effectiveness

    Edición de William D. Wells ...
    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of ... Leer más

    $100.99 USD

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  • Sensory Marketing

    Research on the Sensuality of Products

    Edición de Aradhna Krishna ...
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Leer más

    $73.99 USD

  • The Moral Economy

    Why Good Incentives Are No Substitute for Good Citizens

    de Samuel Bowles ...
    Series series Castle Lectures Series
    Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this paradigm, he shows, may “crowd out” ethical and generous motives and thus backfire.   But incentives per se are not really the culprit. Bowles ... Leer más

    $19.99 USD

  • Transformative Consumer Research for Personal and Collective Well-Being

    Edición de David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne ...
    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via ... Leer más

    $72.99 USD

  • Behind the Executive Door

    Unexpected Lessons for Managing Your Boss and Career

    de Karol M. Wasylyshyn ...
    Series series Business and Management (R0)
    Sigmund Freud meets Peter Drucker … Behind the Executive Door is a revealing look at the behavior of top business leaders—and how the next level of aspiring managers can learn to navigate the political and personal landscape. Based on over 25 years of psychotherapy and consulting experiences, as well as extensive empirical research, Karol Wasylyshyn has identified a dynamic continuum of executive ... Leer más

    $23.99 USD

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands

    de Mark Batey ...
    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples ... Leer más

    $80.99 USD

  • Rethinking Rational Choice Theory

    A Companion on Rational and Moral Action

    de Jan de Jonge ...
    Series series Economics and Finance (R0)
    The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Leer más

    $89.99 USD

  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $80.99 USD

  • The Cambridge Handbook of Psychology and Economic Behaviour

    Edición de Alan Lewis ...
    Series series Cambridge Handbooks in Psychology
    There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods - including laboratory and field experiments, observations, questionnaires and interviews - the Handbook ... Leer más

    $63.99 USD

  • Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    de Raymond Pettit ...
    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Leer más

    $77.99 USD

  • Voting Experiments

    Edición de Karine Van der Straeten, Jean-François Laslier, André Blais ...
    Series series Social Sciences (R0)
    This book presents a collection of papers illustrating the variety of "experimental" methodologies used to study voting. Experimental methods include laboratory experiments in the tradition of political psychology, laboratory experiments with monetary incentives, in the economic tradition, survey experiments (varying survey, question wording, framing or content), as well as various kinds of field ... Leer más

    $98.09 USD

  • Human Relations Protocol

    de Susan Louise Peterson ...
    Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and corporations, ... Leer más

    $9.99 USD