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  • A Tale of Two Team Members

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  • Public Opinion (Warbler Classics Annotated Edition)

    In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that ... Leer más

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  • Creating and Delivering Your Value Proposition

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    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Leer más

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  • How to Sell More

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    Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll ... Leer más

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  • The New Rules of Green Marketing

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  • Marketing

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    Series series Collins Business Secrets
    The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Leer más

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  • Visual Merchandise Display

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  • The Successful Sales Manager: A Sales Manager's Handbook For Building Great Sales Performance

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    The Successful Sales Manager: A Sales Manager's Handbook for Building Great Sales Performance is a new book published by industry veteran Dustin W Ruge.In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales management performance to great sales leaders and results. ... Leer más

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  • Fashion Marketing

    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

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  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

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