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1 - 12 de 12 resultados para “vincent mabillard”
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  • La transparence dans l’espace numérique

    Principes, développements, enjeux

    de Vincent Mabillard, Jean-Patrick Villeneuve ...
    Les administrations publiques ont longtemps maintenu un contrôle strict de l’information essentielle à leur fonctionnement. Contre-pied moderne de cette réalité, la transparence, au centre des pratiques de bonne gouvernance, est devenue une exigence légale dans de nombreux pays. Ce changement de paradigme a fortement modifié les mécanismes de gestion des organisations publiques. Ce livre porte ... Leer más

    $24.99 USD

  • Place Branding and Marketing from a Policy Perspective

    Building Effective Strategies for Places

    de Vincent Mabillard, Martial Pasquier, Renaud Vuignier ...
    Series series Routledge Studies in Marketing
    As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book ... Leer más

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  • Branding in Governance and Public Management

    de Jasper Eshuis, E.H. Klijn ...
    Series series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... Leer más

    $70.99 USD

  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Urban and Regional Technology Planning

    Planning Practice in the Global Knowledge Economy

    de Kenneth E. Corey, Mark Wilson ...
    Series series Networked Cities Series
    Part of the popular Networked Cities series, Urban and Regional Technology Planning focuses on the practice of relational planning and the stimulation of local city-regional scale development planning in the context of the global knowledge economy and network society.Designed to offer scholars, practitioners, and decision makers studies on the ways of cities, technologies, and multiple forms of ... Leer más

    Gratis

  • Human Resource Management for the Hospitality and Tourism Industries

    de Dennis Nickson ...
    Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched ... Leer más

    $84.99 USD

  • Tourism Marketing

    A Collaborative Approach

    de Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Libro 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Leer más

    $23.99 USD

  • A Handbook of Corporate Communication and Public Relations

    Edición de Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Leer más

    $82.99 USD

  • Culture in International Construction

    de Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Leer más

    $57.99 USD

  • The Front-end of Large Public Projects

    Paradoxes and Ways Ahead

    Edición de Terry M. Williams, Knut Samset, Gro Holst Volden ...
    Series series Routledge Frontiers in Project Management
    Large public projects represent major complex investment and whilst there has been much written about how to develop, manage and deliver such projects, practice still does not match up with expectations. In this book, researchers from the Norwegian Concept Research Programme explore the paradoxes between theory and practice in collaboration with experts in the field of project governance.This book ... Leer más

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  • Marketing Management and Communications in the Public Sector

    de Martial Pasquier, Jean-Patrick Villeneuve ...
    Series series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... Leer más

    Gratis

  • Critical Issues in Human Resource Management

    Contemporary Perspectives

    de Ian Roper, Rea Prouska, Uracha Chatrakul Na Ayudhya ...
    By problematising core HR topics and presenting significant new developments in the field, this engaging textbook will enable students to develop a nuanced and critical approach to HRM. It integrates students' understanding of the key operational aspects of HRM with the wider institutional, social, political and economic contexts in which they occur, covering important and emerging topics such as ... Leer más

    $72.99 USD