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  • Piratengeflüster

    Piraten, Freibeuter, Buccaniere - sie schäumten die Meere und tun es wohl auch immer noch, wenn auch die heutigen Vertreter dieses Seewerks nicht so sehr unseren Sinn für Romantik und Abenteuer erregen, wie es etwa Klaus Störtebeker und Konsorten taten und tun. Doch wer meint, dass die Seeräuberei eine rein männliche Domäne , irrt, es gab einige sehr erfolgreiche Frauen in diesem Beruf, wie etwa ... Leer más

    $6.99 USD

  • User-Innovation

    Barriers to Democratization and IP Licensing

    Series series Routledge Studies in Innovation, Organizations and Technology
    Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies ... Leer más

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    By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development--for both rich and poor--in the twenty-first century.Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom ... Leer más

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  • The Little Black Book of Innovation

    How It Works, How to Do It

    Innovation may be the hottest discipline around today-in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.No longer. In The Little Black Book of ... Leer más

    $19.99 USD o gratis con Kobo Plus

  • Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

    The Truth About the 100 Biggest Branding Mistakes of All Time

    de Matt Haig ...
    What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the ... Leer más

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  • Make It Your Own Law Firm

    The Ultimate Law Student’S Guide to Owning, Managing, and Marketing Your Own Successful Law Firm

    In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started ... Leer más

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  • The Complete Idiot's Guide to Business Plans, 2nd Edition

    Start and Sustain Your Business with a Foolproof Plan

    It's just good business.The Complete Idiot's Guide® to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals.• According to the Small ... Leer más

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  • Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy

    Forget “business as usual.”Don’t believe everything you read about “best practices.”There is no “magic bullet.”When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model.In a global market that is constantly evolving, you can’t expect “magic bullets” or “best practices”—or any stand-alone business philosophy that many ... Leer más

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  • The Wealth of Knowledge

    Intellectual Capital and the Twenty-first Century Organization

    In Thomas A. Stewart’s bestselling first book, Intellectual Capital, he redefined the priorities of businesses around the world, demonstrating that the most important assets companies own today are often not tangible goods, equipment, financial capital, or market share, but the intangibles: patents, the knowledge of workers, and the information about customers and channels and past experience that ... Leer más

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  • The System - How To Have The Business You Deserve: Live Your Life And Run Your Business Your Way

    A business manual thinly veined as fiction, this fast-paced "business novel" follows the path of a business owner who eventually gets the business he wants.It has good people, average people and of course a really great (or not so great depending on how you interpret things) villain.Two top Business counselors Jack Maher and Adrianne Hall tackle the issues every business owner must face to get ... Leer más

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  • Consulting Made Easy

    All You Need to Know to Get You Started or Back on Track

    Want to try something different and have more fun? And start getting paid what you deserve?Becoming a professional consultant allows you to leverage your expertise, be your own boss, and make a great income. But you need to know what to do and how to do it if you want to be successful from day one.Adrian Partridge walks you through how to pursue a career as a consultant, sharing the secrets hes ... Leer más

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  • The Art of Business Warfare

    Outmaneuvering Your Competition with Military Tactics

    Business and warfare have more in common that most people think. The Art of Business Warfare applies military techniques to the business world. It outlines how businesses can use the military principles preemption, dislocation, and disruption to outmaneuver their competition. In addition, before conducting an operation, the military has four primary areas it must address: personnel, intelligence, ... Leer más

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