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“val swisher”

1 - 12 de 12 resultados para “val swisher”
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  • The Personalization Paradox

    Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale

    de Val Swisher, Regina Lynn Preciado ...
    According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.And yet, looking at the data, two things stand out:Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.Very few companies ... Leer más

    $20.99 USD

  • Global Content Strategy

    de Val Swisher ...
    When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.Because of this, more and more companies are translating more content into more languages every day.Global Content Strategy: A Primer gives you the ... Leer más

    $14.99 USD

  • Localizing Employee Communications

    A Handbook

    de Ray Walsh ...
    Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world.Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in ... Leer más

    $16.99 USD

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  • Information Architecture

    For the Web and Beyond

    de Louis Rosenfeld, Peter Morville, Jorge Arango ...
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Leer más

    $36.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Accidental Taxonomist

    de Heather Hedden ...
    The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Heddenone of todays leading writers instructors and consultants on indexing and taxonomy topicswalks readers through the process displaying her trademark ability to present highly technical information in straightforward comprehensible English. Drawing on numerous ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Accidental Taxonomist

    de Heather Hedden ...
    The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on ... Leer más

    $19.99 USD o gratis con Kobo Plus

  • Information Technology Project Management Interview Questions: IT Project Management and Project Management Interview Questions, Answers, and Explanations

    de equitypress ...
    The Ultimate Interview Book for the Information Technology project manager!In the increasingly global and competitive world of information technology and applications programming, job interviewing is a critical skill to acquire. With adequate preparation, you can position yourself to win the job. More than just a list of ambiguous problems and puzzles to solve on your own time, IT Project Manager ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Intelligent Content: A Primer

    de Ann Rockley, Charles Cooper, Scott Abel ...
    Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction ... Leer más

    $16.99 USD

  • Mastering ChatGPT

    A Comprehensive Guide to Prompt Engineering

    de Steffan Jensen ...
    Unlock the full potential of ChatGPT with this comprehensive guide to ChatGPT Prompting and Mastering. This guide is the perfect resource for anyone looking to elevate their ChatGPT conversations, whether you're a beginner or an advanced user. By mastering the art of constructing clear and concise ChatGPT prompts, you'll gain the skills and knowledge needed to engage your audience and deliver ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Automate Your Busywork

    Do Less, Achieve More, and Save Your Brain for the Big Stuff

    de Aytekin Tank ...
    Wall Street Journal BestsellerPublisher's Weekly BestsellerLearn to automate your busywork and focus on what really mattersIn Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible wh... ... Leer más

    Antes $17.00 USD Ahora $12.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Content Strategy

    Connecting the dots between business, brand, and benefits

    de Rahel Anne Bailie, Noz Urbina ...
    If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly ... Leer más

    $20.99 USD

  • Working with Coders

    A Guide to Software Development for the Perplexed Non-Techie

    de Patrick Gleeson ...
    Series series Business and Management (R0)
    Get introduced to the fascinating world inhabited by the professional software developer. Aimed at a non-technical audience, this book aims to de-obfuscate the jargon, explain the various activities that coders undertake, and analyze the specific pressures, priorities, and preoccupations that developers are prone to. In each case it offers pragmatic advice on how to use this knowledge to make ... Leer más

    $44.99 USD