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  • EcoFusion Marketing

    Strategies for Industry 4.0 Sustainability

    Series series Contemporary Management Practices
    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their ... Leer más

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  • Agile Business Transformations

    Priorities, Lessons, and Practices

    The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation ... Leer más

    $200.99 USD

  • Sustainability in Marketing Practice

    Strategies for Industry 4.0

    Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to ... Leer más

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  • Sustainable Marketing and Customer Value

    Series series Routledge Studies in Marketing
    Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.Sustainable ... Leer más

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  • Sustainable Digital Technology and Ethics in an Ever-Changing Environment

    Volume 1

    Edición de Muneer Al Mubarak ...
    Series series Engineering (R0)
    Digital technology contributes to sustainability as it positively impacts society and environment, improves efficiency, and minimizes waste. It is best functioned when ethics in technology and privacy are fully considered. Digital ethics deals with the impact of digital information on societies and the environment. Issues that are of concern include privacy, information overload, Internet ... Leer más

    $224.99 USD

  • Corporate Practices: Policies, Methodologies, and Insights in Organizational Management

    International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023

    Series series Springer Nature Proceedings excluding Computer Science
    We are delighted to present this compilation of insightful contributions from the Global Conference on Entrepreneurship and Economy in an Era of Uncertainty (EEEU23) hosted by the International Research Center for Higher Education and Business Cooperation in Poland. This book explores the ever-changing field of entrepreneurship in the digital economy, emphasizing the pivotal role of innovation in ... Leer más

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  • Artificial Intelligence, Digitalization and Regulation

    A Legal Framework for Business

    Series series Business and Management (R0)
    This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, ... Leer más

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  • Implementing ESG Frameworks Through Capacity Building and Skill Development

    The integration of Environmental, Social, and Governance (ESG) factors has become imperative for businesses and investors alike in navigating the complexities of sustainable development. By prioritizing ESG, companies encourage skill development in areas like environmental management, ethical leadership, and stakeholder engagement. This approach not only enhances long-term resilience and ... Leer más

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  • Circular Economy

    Challenges and Opportunities for Ethical and Sustainable Business

    Edición de Helen Kopnina, Kim Poldner ...
    How can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform current realities? This book aims to provide answers to these questions while addressing the challenges and opportunities of the circular economy.The authors reflect on why conventional sustainability models – such as the ... Leer más

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  • Contemporary Research on Management and Business

    Proceedings of the International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), 18 December 2021, Jakarta, Indonesia

    Edición de Siska Noviaristanti ...
    This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM ... Leer más

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  • Sustainable and Smart Cities

    Governance, Economy and Society

    Edición de Anshuman Khare, Terry Beckman ...
    Series series Routledge Advances in Regional Economics, Science and Policy
    This book provides a comprehensive overview of the challenges modern cities face in the context of climate change and urban development. By integrating varied viewpoints, it delves into the concept of sustainable and smart cities and sheds light on the opportunities for innovative and effective solutions, underscoring the interconnected nature of urban challenges and the necessity of a holistic ... Leer más

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  • Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for ... Leer más

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