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  • Sustainability in Marketing Practice

    Strategies for Industry 4.0

    Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to ... Leer más

    $200.99 USD

  • Agile Business Transformations

    Priorities, Lessons, and Practices

    The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation ... Leer más

    $200.99 USD

  • EcoFusion Marketing

    Strategies for Industry 4.0 Sustainability

    Series series Contemporary Management Practices
    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their ... Leer más

    $64.99 USD

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  • Sustainable Marketing and Customer Value

    Series series Routledge Studies in Marketing
    Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.Sustainable ... Leer más

    $60.99 USD

  • Sustainable Digital Technology and Ethics in an Ever-Changing Environment

    Volume 1

    Edición de Muneer Al Mubarak ...
    Series series Engineering (R0)
    Digital technology contributes to sustainability as it positively impacts society and environment, improves efficiency, and minimizes waste. It is best functioned when ethics in technology and privacy are fully considered. Digital ethics deals with the impact of digital information on societies and the environment. Issues that are of concern include privacy, information overload, Internet ... Leer más

    $224.99 USD

  • Corporate Practices: Policies, Methodologies, and Insights in Organizational Management

    International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023

    Series series Springer Nature Proceedings excluding Computer Science
    We are delighted to present this compilation of insightful contributions from the Global Conference on Entrepreneurship and Economy in an Era of Uncertainty (EEEU23) hosted by the International Research Center for Higher Education and Business Cooperation in Poland. This book explores the ever-changing field of entrepreneurship in the digital economy, emphasizing the pivotal role of innovation in ... Leer más

    $152.99 USD

  • Artificial Intelligence, Digitalization and Regulation

    A Legal Framework for Business

    Series series Business and Management (R0)
    This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, ... Leer más

    $224.99 USD

  • Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity

    Education, Sustainability and Women’s Empowerment

    Series series Education (R0)
    This book provide an in-depth analysis of current development concerning ICTs with reference to vocational education and training. It presents best and innovative ICT-based solutions implemented in education and explores controversial topics such as challenges and opportunities. It discusses the role of ICT, vocational education and training in women empowerment. It also examines digital learning, ... Leer más

    $188.99 USD

  • Digital Economy Post COVID-19 Era

    Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023

    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and ... Leer más

    $188.09 USD

  • Managerial Perceptions

    Models of Organizational Effectiveness

    Edición de Marco Valeri ...
    Series series Business and Management (R0)
    This book explores the evolution of managerial practices supporting the growth of small- and medium-sized businesses and how these practices are associated and employed with trusted leadership to develop better business performance and success. It analyzes the influence of managerial practices on organizational innovation and provides case studies that demonstrate the ways in which societal and ... Leer más

    $179.99 USD

  • Corporate Democracy, Open Innovation, and Growth

    Business Transformation in Developing Economies

    Edición de Rajagopal, Ramesh Behl ...
    Series series Business and Management (R0)
    This book discusses stakeholders’ engagement in corporate governance as an emerging philosophy to empower them and motivate value-based business performance through co-creation and coevolution. Reviewing a wide range of literature and empirical studies this edited volume analyzes emerging theories of stakeholder engagement, agility in business, corporate social responsibility, and value co ... Leer más

    $197.99 USD

  • Enhancing Business Efficiency Through Technology

    Sustainability, CSR, and Governance

    Edición de Muneer Al Mubarak ...
    Series series Business and Management (R0)
    Technology plays a pivotal role in transforming businesses into more efficient and socially responsible entities. By integrating advanced tools and systems, companies can streamline their operations, reduce waste, and optimize resource utilization. For instance, automation and data analytics enable faster decision-making, while reducing human error and inefficiencies. This not only enhances ... Leer más

    $269.99 USD