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  • Brandvantage

    A 12-Week Master Plan for Brand Leadership and Beyond

    Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, ... Leer más

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  • Pragmarketism

    Pragmatic Marketing Insights for Winning Indian Consumers

    WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding ... Leer más

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  • Creativity and Problem Solving (The Brian Tracy Success Library)

    de Brian Tracy ...
    The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement.Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary ... Leer más

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  • Ready, Set, Pro

    de Taya Wood ...
    FROM PASSION TO PROFIT FOR CREATIVE PEOPLE.Writers, artists, designers, and musicians–get ready to do what you love and pay the bills! When you're in the right mindset you can knock down your limiting beliefs about being good enough and gain the confidence you need to enter the marketplace. Being YOU is the key.Do you doubt your artistic ability? Does the thought of having to convince people to ... Leer más

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  • Organizational Turnarounds with a Human Touch

    de Baldev Seekri ...
    Most organizational turnaround initiatives either end prematurely or wither away quickly after few initial successes. In Organizational Turnarounds with a Human Touch, author Baldev Seekri states that the issue is not the talent or sincerity of the orchestrating leaders, but rather the ignorance about the sequential nature of the transformation process and the lack of discipline to thwart ... Leer más

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  • Career Challenges during Global Uncertainty

    Up-skilling, Innovating and Determination are must during emerging Digital Economy and Global Uncertainty

    de Sarbjit Singh ...
    Career Challenges during Global Uncertainty is a jargon-free, compact and easy-to-grasp handy guide for business executives, team leaders, young managers and teachers/professors to sustain in their career during ever-increasing global uncertainty.The impact of fast-growing technologies, digital economy, inconsistent national policies, youth unrest, job losses and global uncertainty has been ... Leer más

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  • Reinvention

    How to Make the Rest of Your Life the Best of Your Life

    de Brian Tracy ...
    If you knew you couldn’t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you’ve always wanted? As personal success expert Brian Tracy can attest, it’s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you.This transformative book reveals how everyone can ... Leer más

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  • Mind Maps at Work

    How to be the best at work and still have time to play

    de Tony Buzan ...
    Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.Tony Buzan is the world-renowned inventor of Mind Maps who has helped ... Leer más

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  • Employees First, Customers Second

    Turning Conventional Management Upside Down

    de Vineet Nayar ...
    One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea-putting employees first and customers second-sparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet Nayar-HCLT’s celebrated CEO-recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical ... Leer más

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  • Design Your Thinking

    The Mindsets, Toolsets and Skill Sets for Creative Problem-solving

    de Pavan Soni ...
    Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid ... Leer más

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  • Customer Genius

    de Peter Fisk ...
    Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration ... Leer más

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  • Management Rules

    50 New Rules for Managers

    de Jo Owen ...
    Let's face it, if you want to get ahead in business you cannot avoid people management – but we're often promoted because we're good at what we do, not because we display great management skills. We owe it to the people we manage to read up on the subject and get skilled! Luckily Jo Owen has laid out 50 essential lessons we need to learn to become the best manager we can be.Jo has studied what ... Leer más

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