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101 Things I Learned® in Advertising School

de Tracy Arrington, Matthew Frederick ...

Series series 101 Things I Learned
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Leer más

$9.99 USD

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data
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廣告人的行銷法則【長銷經典版】：專業才懂的消費心理學，從社群小編到上班族，在社會走跳必學的101行銷力

101 Things I Learned in Advertising School

de 崔西．阿靈頓(Tracy Arrington) ...

Traducido por 江元毓 ...

Series series On-master
新媒體時代，行銷自我消費心理、網路行銷、定價策略、廣告設計、品牌定位建立網路時代廣告手法的靈魂思想入門廣告的基本，進階行銷的祕笈不花高價，即刻學會專業精華廣告人、行銷企劃、網紅、社群小編、自媒體，專業入門必備！**【**不說不知的消費人性，不點不懂的行銷定律】越不讓消費者做什麽，消費者就越想做什麽？如何利用定價吸引顧客？想要顧客隱私，該給什麼好處來換取？讓顧客感到不好意思，商品更好賣？別提供太多選擇，以免消費者無法衝動下單？現場試吃，會激起顧客互不相欠的購買行為？在廣告中亮相的公司執行長，讓人感覺像來跟顧客搶錢？蘋果和特斯拉這樣高度創新的企業，幾乎不做市場調查？承認缺點可以增加廣告可信度？對某些人來說，廣告沒有靈魂... ... Leer más

$8.99 USD

新媒體時代，行銷自我消費心理、網路行銷、定價策略、廣告設計、品牌定位建立網路時代廣告手法的靈魂思想入門廣告的基本，進階行銷的祕笈不花高價，即刻學會專業精華廣告人、行銷企劃、網紅、社群小編、自媒體，專業入門必備！**【**不說不知的消費人性，不點不懂的行銷定律】越不讓消費者做什麽，消費者就越想做什麽？如何利用定價吸引顧客？想要顧客隱私，該給什麼好處來換取？讓顧客感到不好意思，商品更好賣？別提供太多選擇，以免消費者無法衝動下單？現場試吃，會激起顧客互不相欠的購買行為？在廣告中亮相的公司執行長，讓人感覺像來跟顧客搶錢？蘋果和特斯拉這樣高度創新的企業，幾乎不做市場調查？承認缺點可以增加廣告可信度？對某些人來說，廣告沒有靈魂...
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Scientific Advertising

de Claude C. Hopkins ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... Leer más

$0.99 USD

Disponible también en: Audiolibros

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able
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Disponible también en: Audiolibros
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

de Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Leer más

$22.00 USD

Disponible también en: Audiolibro

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
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Disponible también en: Audiolibro
Hegarty on Advertising

de John Hegarty ...

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

$18.99 USD

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely
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Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

de Ace McCloud ...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Leer más

$3.99 USD o gratis con Kobo Plus

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<...
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Ogilvy on Advertising

de David Ogilvy ...

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Leer más

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen
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The Brutal Truth About Asian Branding

And How to Break the Vicious Cycle

de Joseph Baladi ...

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self ... Leer más

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"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self
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Bang!

Getting Your Message Heard in a Noisy World

de Linda Kaplan Thaler, Robin Koval ...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Leer más

$4.99 USD

Disponible también en: Audiolibro

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
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Acting in Commercials

A Guide to Auditioning and Performing on Camera

de Joan See ...

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the ... Leer más

$6.99 USD

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the
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Advertising

A Very Short Introduction

de Winston Fletcher ...

Series series Very Short Introductions
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

$7.99 USD

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of
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Unbrandable: How to Succeed in the New Brand Space

de Adam N. Stone ...

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Leer más

$15.99 USD

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always
... Leer más

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101 Things I Learned

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101 Things I Learned® in Advertising School

廣告人的行銷法則【長銷經典版】：專業才懂的消費心理學，從社群小編到上班族，在社會走跳必學的101行銷力

La gente que leyó estos también disfrutó

Scientific Advertising

Eating the Big Fish

Hegarty on Advertising

Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

Ogilvy on Advertising

The Brutal Truth About Asian Branding

Bang!

Acting in Commercials

Advertising

Unbrandable: How to Succeed in the New Brand Space

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