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“tom elsworth”

1 - 12 de 12 resultados para “tom elsworth”
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  • Managing in Organisations

    A Practical Guide

    de Tom Elsworth ...
    Managing in Organisations is a concise, accessible, and practical approach to the difficult job of line management. It offers a kit of management tools and a range of worked examples that can be used to address the key tasks that managers face in the workplace. This book provides clear insights into how people behave everyday in real organisations. The fundamentals of key theories and sources are ... Leer más

    $54.99 USD

  • Fundamentals of Business

    A Concise and Practical Approach For Beginners

    de Tom Elsworth ...
    Fundamentals of Business is a practical guide to the everyday aspects of being a manager, covering all the key organisational functions and offering straightforward tools and techniques, supported by detailed illustrative examples.The book is very challenge-oriented, dealing with likely real-world scenarios. It tours all the areas of management work to be found in any business large or small, and ... Leer más

    $60.99 USD

  • Understanding Strategic Analysis

    A Simple Guide to Choosing, Developing and Implementing Business Strategy

    de Tom Elsworth ...
    Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making, and implementation.The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify ... Leer más

    $55.99 USD

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  • Marketing Strategy and Competitive Positioning

    de Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

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  • What You Need to Know about Strategy

    de Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Leer más

    $13.00 USD

  • Handbook of Corporate Performance Management

    de Mike Bourne, Pippa Bourne ...
    "Companies can gain a real competitive advantage from managing their performance effectively. This book is bristling with ideas, tools and practical examples of how your business can manage performance better."Mark Baker, Head of Risk and Assurance for Pentland Brands"Mike & Pippa Bourne have really covered the field with this book from the practical tools to the conceptual approaches. A ... Leer más

    $51.00 USD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    de Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Leer más

    $82.00 USD

  • Logistics and Supply Chain Management

    Logistics & Supply Chain Management

    de Martin Christopher ...
    The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you will receive via email the ... ... Leer más

    $33.99 USD

  • Business Studies For Dummies

    de Richard Pettinger ...
    Your hands-on introduction to modern business and business educationWhether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business ... Leer más

    $16.00 USD

  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    de Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Leer más

    $59.00 USD

  • Corporate Real Estate Asset Management

    Strategy and Implementation

    de Barry Haynes, Nick Nunnington, Timothy Eccles ...
    The second edition of Corporate Real Estate Asset Management is fully up to date with the latest thought and practice on successful and efficient use of corporate office space. Written from an occupier’s perspective, the book presents a ten-point CREAM model that offers advice on issues such as sustainability, workplace productivity, real estate performance measurement, change management and ... Leer más

    $91.99 USD

  • Business Strategy

    de George Stonehouse, Bill Houston ...
    'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Leer más

    $87.99 USD