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“tom doctoroff”

1 - 12 de 12 resultados para “tom doctoroff”
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  • Billions

    Selling to the New Chinese Consumer

    de Tom Doctoroff ...
    This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • What Chinese Want

    Culture, Communism, and China's Modern Consumer

    de Tom Doctoroff ...
    What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average ... Leer más

    $12.39 USD

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  • Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

    de Terri Morrison, Wayne A. Conaway ...
    How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse ... Leer más

    $17.99 USD

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    de Eric Greenberg, Alexander Kates ...
    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Leer más

    $20.79 USD

  • FMCG

    The Power of Fast-Moving Consumer Goods

    de Greg Thain, John Bradley ...
    This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the ... Leer más

    $39.99 USD o gratis con Kobo Plus

  • Services Marketing: People, Technology, Strategy (Eighth Edition)

    de Jochen Wirtz, Christopher Lovelock ...
    Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive ... Leer más

    $22.99 USD

  • The Chinese Way in Business

    The Secrets of Successful Business Dealings in China

    de Boye Lafayette De Mente ...
    This book is a comprehensive, expert guide to doing business in ChinaWestern technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all-time high, and so are the numbers of Westerners traveling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs ... Leer más

    $9.99 USD

  • This Business of Global Music Marketing

    Global Strategies for Maximizing Your Music's Popularity and Profits

    de Tad Lathrop ...
    Think BIG—capture the global music market.Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, ... Leer más

    $4.99 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    de Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Leer más

    $20.99 USD

  • Michael Jordan and the New Global Capitalism

    de Walter LaFeber ...
    Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time.With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to ... Leer más

    $15.99 USD

  • Affiliate Marketing for beginers !

    de benoit dubuisson ...
    In Affiliate Marketing For Beginners you will learnvaluable information on how you can successfullystart and manage your own affiliate business.Inside this first chapter we’re going to go over thebasics of affiliate marketing so you know exactly whatyou're getting into.Affiliate marketing can provide you with theopportunity to earn money doing what you are goodat.Affiliate marketing can also allow ... Leer más

    $13.59 USD

  • Pricing Services and Revenue Management

    de Jochen Wirtz ...
    Series Libro 4 - Winning in Service Markets Series
    Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that ... Leer más

    $4.99 USD