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  • Social Media in Sport Marketing

    From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help ... Leer más

    $84.99 USD

  • Multiscale Modeling of Developmental Systems

    Series Libro 81 - Current Topics in Developmental Biology
    Mathematical and computational biology is playing an increasingly important role in the biological sciences. This science brings forward unique challenges, many of which are, at the moment, beyond the theoretical techniques available. Developmental biology, due to its complexity, has lagged somewhat behind its sister disciplines (such as molecular biology and population biology) in making use of ... Leer más

    $202.99 USD

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  • Moneyball: The Art of Winning an Unfair Game

    The Art of Winning an Unfair Game

    de Michael Lewis ...
    "One of the best baseball—and management—books out....Deserves a place in the Baseball Hall of Fame."—ForbesMoneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball ... Leer más

    $12.99 USD

  • Guide to Successful Sports Betting

    de O-O Happiness ...
    Millions of people around the world, including you, bet on sports each year. Nearly all of them lose money in the long term.This book, written by someone with a long term winning record in sports betting, sets out the simple to follow steps to profitable sports betting. The book also includes one simple tip that will recoup the cost of this book many times over.Sick of losing? Try these steps. ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • A Well-Paid Slave

    Curt Flood's Fight for Free Agency in Professional Sports

    de Brad Snyder ...
    A “captivating”* look at how center fielder Curt Flood's refusal to accept a trade changed Major League Baseball forever.After the 1969 season, the St. Louis Cardinals traded their star center fielder, Curt Flood, to the Philadelphia Phillies, setting off a chain of events that would change professional sports forever. At the time there were no free agents, no no-trade clauses. When a player was ... Leer más

    Antes $15.99 USD Ahora $5.99 USD

  • Betaball

    How Silicon Valley and Science Built One of the Greatest Basketball Teams in History

    “As lively, thorough, and engaging as the team it chronicles” (Nathaniel Friedman), Betaball is a compelling look at how the Golden State Warriors embraced savvy business practices, next generation science, and Silicon Valley’s technocentric culture not only to produce one of the greatest basketball teams in history but also to revolutionize the NBA—perfect for fans of Moneyball and The Book of ... Leer más

    $15.99 USD

  • Chill Factor

    How a Minor-League Hockey Team Changed a City Forever

    The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious ... Leer más

    $16.99 USD

  • The $29 Million "Tip"

    How Roger Goodell Earned His Big Payday

    de Sean Gilbert ...
    In July 2011, NFL Commissioner Roger Goodell and the rest of the league had the NFL Players Association on the ropes. Five years of careful planning by Goodell and NFL owners, combined with the unfortunate death of NFLPA Executive Director Gene Upshaw in 2008, had put the players in a tough spot. The players were going to have to take a cut in pay. They were going to have to hand over part of ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Sport Governance

    Series series Sport Management Series
    Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised ... Leer más

    $91.99 USD

  • The Athletic Trap

    How College Sports Corrupted the Academy

    The commercial model of college sports entangles presidents, boards, and their institutions in a complex web of dysfunctional commitments.The unrivaled amount of cash poured into the college athletic system has made sports programs breeding grounds for corruption while diverting crucial resources from the academic mission of universities. Like money in Washington politics, the influence bought by ... Leer más

    $27.99 USD

  • Routledge Handbook of International Sport Business

    Edición de Mark Dodds, Kevin Heisey, Aila Ahonen ...
    Series series Routledge International Handbooks
    Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area ... Leer más

    $70.99 USD

  • Golf by the Numbers

    How Stats, Math, and Physics Affect Your Game

    de Roland Minton ...
    How do the world’s greatest golfers improve their game? Practice, sure, but Roland Minton says mathematics and statistics are also key to their success. Golf by the Numbers analyzes the mathematical strategies behind the sport, giving fans a behind-the-scenes look at how numbers drive the game.Computers, GPS trackers, swing simulators, and high-speed cameras have introduced new and exciting ways ... Leer más

    $33.99 USD