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1 - 12 de 12 resultados para “terry wu”
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  • International Business in the New Asia-Pacific

    Strategies, Opportunities and Threats

    Edición de Terry Wu, Nailin Bu ...
    Series series Business and Management (R0)
    The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business ... Leer más

    $143.99 USD

  • Emerging Issues in Global Marketing

    A Shifting Paradigm

    Edición de James Agarwal, Terry Wu ...
    Series series Business and Management (R0)
    This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge ... Leer más

    $188.99 USD

  • International Marketing of Higher Education

    de Terry Wu ...
    Series series Education (R0)
    This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions ... Leer más

    $89.99 USD

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  • Contemporary Corporate Strategy

    Global Perspectives

    Edición de John Saee ...
    Series series Routledge Studies in International Business and the World Economy
    With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest ... Leer más

    $68.99 USD

  • Global Public Procurement Theories and Practices

    Edición de Khi V. Thai ...
    Series series Social Sciences (R0)
    This book discusses current theories and practices in the field of public procurement. Over the past few decades, public procurement has had to evolve conceptually and organizationally in the face of unrelenting budget constraints, government downsizing, public demand for increased transparency in public procurement, as well as greater concerns about efficiency, fairness and equity. Procurement ... Leer más

    $170.99 USD

  • Multinationals and Global Consumers

    Tension, Potential and Competition

    Edición de T. Chan, G. Cui ...
    Series series Business and Management (R0)
    International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research. ... Leer más

    $49.99 USD

  • The Science of Science Policy

    A Handbook

    Edición de Julia I. Lane, Kaye Husbands Fealing, John H. Marburger, III, Stephanie S. Shipp ...
    Series series Innovation and Technology in the World Economy
    Basic scientific research and technological development have had an enormous impact on innovation, economic growth, and social well-being. Yet science policy debates have long been dominated by advocates for particular scientific fields or missions. In the absence of a deeper understanding of the changing framework in which innovation occurs, policymakers cannot predict how best to make and manage ... Leer más

    $77.99 USD

  • Trafficking Data

    How China Is Winning the Battle for Digital Sovereignty

    de Aynne Kokas ...
    Bronze Award, Axiom Business Book Awards Gold Medalist in Finance/Investing/Economics, Ippy Awards From TikTok and Fortnite to Grindr and Facebook, Aynne Kokas delivers an urgent look into the technology firms that gather our data, and how the Chinese government is capitalizing on this data flow for political gain. On August 6, 2020, the Trump Administration issued a ban on TikTok in the United ... Leer más

    $19.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Oxford Handbook of Human Resource Management

    Edición de Peter Boxall, John Purcell, Patrick Wright ...
    Series series Oxford Handbooks
    HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the ... Leer más

    $62.99 USD

  • Anticipating and Preparing for Emerging Skills and Jobs

    Key Issues, Concerns, and Prospects

    Edición de Brajesh Panth, Rupert Maclean ...
    Series Libro 55 - Education in the Asia-Pacific Region: Issues, Concerns and Prospects
    This open access book analyzes the main drivers that are influencing the dramatic evolution of work in Asia and the Pacific and identifies the implications for education and training in the region. It also assesses how education and training philosophies, curricula, and pedagogy can be reshaped to produce workers with the skills required to meet the emerging demands of the Fourth Industrial ... Leer más

    Gratis

  • The Future of Global Business

    A Reader

    Edición de Michael Czinkota, Ilkka Ronkainen ...
    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... Leer más

    $150.99 USD

  • Powering a Learning Society During an Age of Disruption

    Edición de Sungsup Ra, Shanti Jagannathan, Rupert Maclean ...
    Series series Education (R0)
    This open access book presents contemporary perspectives on the role of a learning society from the lens of leading practitioners, experts from universities, governments, and industry leaders. The think pieces argue for a learning society as a major driver of change with far-reaching influence on learning to serve the needs of economies and societies.The book is a testimonial to the importance of ... Leer más

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